Warren Knight – 10-Week Digital Marketing Course

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Original price was: $656.00.Current price is: $656.00.

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Original price was: $656.00.Current price is: $656.00.

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Unlock your potential with the Warren Knight – 10-Week Digital Marketing Course course for only Original price was: $656.00.Current price is: $656.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Personal Development. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

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10-Week Digital Marketing Course

£2,497.00

Designed for busy business owners and marketing executives who are frustrated with their level of digital marketing and social sales and want the knowledge, understanding and a strategy to watch their business thrive in a digital age.

Product Description

10-Week Digital Marketing Course

Created by Warren Knight, a digital marketer with 10 years of online experience.

This certified live and interactive program is designed for busy business owners and marketing executives who are frustrated with their level of digital marketing and social sales and want the knowledge, understanding and a strategy to watch their business thrive in a digital age.

How the course works

The course is recorded live and delivered online via the Think Digital First learning platform. The course involves:

10 modules (1 per week)
10 assignments (1 per week, a mix of quizzes and written questions)
1-2 hours of study per week (including reading the course notes, further research, and assignments)
Secret Mastermind Group

Module 1: Getting Started – Your Business

What are your key differentiators?
Define your business goals to match your value proposition
Define your brands tone-of-voice
Realign your vision to your business goals

Module 2: Getting Started – Your Target Customer

Define your target market
Design the perfect customer
Customer outcome generator
User journey mapping – Strategic planning

Module 3: Introduction – The Digital Marketing Landscape

Where are we now?
What’s changing!
Current trends, challenges, and opportunities
Planning digital marketing activity – Using a strategic framework

Module 4: Running and Managing SEO Campaigns

A review of key factors influencing SEO in Google
Debunking SEO myths: What’s hot and what’s not?
How-to your meta-data effectively
Simple and effective ways to optimise on-page content

Module 5: Content Marketing

Defining your brand style guide
How to create visual and written content
Blogs, Videos, Livestream, GIF’s, Podcasts, which is right for you?
Content distribution: Paid, Owned, Earned<

Module 6: Paid Search Marketing

Google best practice
Google analytic tracking
Set up and run your campaign
Google Remarketing

Module 7: Social Media Marketing & Advertising

A review of the current social media landscape
Choosing the right platform for your business
Social media best practice
Advertising opportunities on Facebook and Instagram

Module 8: Email Marketing

Email List Building – Landing Pages & Pop-Ups
ESP’s Email Providers
Email best practice
Different Types of Emails

Module 9: Digital Marketing Strategy

Learn how to “define a budget”
Create content and outline campaign goals
Define your digital marketing campaign elements
Design a 90,30 and 7-Day campaign

Module 10: Digital Analytics & Measurement

What tools to use to manage and automate your marketing
How to understand data in Google & Social Media
How to track & measure a campaign
Template to measure your success each month

What will you learn?

Upon completion of this online course, you’ll gain the skills to:

Raise awareness about your brand and communicate your unique offering
Become a fully rounded digital marketer
Gain a range of sought-after skills in Digital Marketing, SEO and Online Advertising
Learn how to develop and implement an effective Digital Marketing Strategy
Discover hundreds of online best practices, tools, strategies and creative marketing opportunities

Testimonials

This course with Warren was exactly what I needed, and it came at exactly the right time. I was getting ready to launch an online and bricks & mortar retail shop, having never done this before and the thought of having to read textbooks or e-books really stressed me out with everything I already had to do to make the deadline.

The chunked once-a-week format, with accountability built in was very effective, and meant that did take action on the points as they arose. The class size was perfect too – we all got plenty of individual attention and tailored advice.

The course has meant that I am now able (and keen) to manage my own digital marketing because I have all the tools to do so myself, and this has translated into a more authentic, real voice for my business to my customers. The results of this are already spectacular.

Another aspect of the course, which made it really special, was the breadth of topics, and how they all related to our individual businesses. I was very grateful that my website was used as a case study for an illuminating session on paid advertising. The special guest was great too.

Warren was always easy to contact, punctual and professional.

I would definitely recommend this course to anyone who knows they need to get a better handle (or any handle at all) on digital marketing.

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