Troy Dean – The Client Acquisition Formula
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Troy Dean – The Client Acquisition Formula
Archive: https://archive.fo/ymMLq
An Open Letter to Every Agency Owner Who Wants More Clients — But Has Never Been Able to Get Them Without “Luck” …
Most people probably won’t believe what I’m about to say.
Really, I couldn’t care less.
However, what I will promise is this:
If you believe me, you will be well rewarded.
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If you don’t, I’ll make it worth your while to change your mind.
Let me explain…
On this page, I’m going to show you a repeatable way to get new clients whenever you want.
Not bottom-of-the-barrel clients who haggle over price and don’t respect your process…
And not the type of clients you have to wait 3-6 months to hear back from…
Good clients, who respect you, who follow your process, who pay on time.
And I’m going to show you how to attract them with so much predictability…
You’ll never have to worry about where your next client is coming from — or whether you’ll have enough money for the month — ever again
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If you don’t know me, my name is Troy Dean.
Several years ago, after my agency grew to high 6-figures, I started getting asked to speak at digital marketing conferences all over the world to talk about agency growth.
I realised there was a big gap in the market for training specific to agency owners — not just the run-of-the-mill fluff that was being repeated by every “guru” — but proven, actionable training from practitioners.
One thing led to another, and I went on to become one of the most in-demand authorities on scaling digital agencies to 6 figures and beyond.
But it wasn’t always sunshine and rainbows.
When I started my agency, I spent close to two years spinning my wheels trying to “crack the code” of getting clients…
I tried probably a hundred different strategies and tactics to get clients, but I could never get more than a sporadic trickle of leads coming in.
Nothing seemed to work, and I HATED the fact that I had to rely on luck just to earn enough to survive.
So I became hell-bent on answering the one burning question in the minds of most agency owners:
“Why is Getting Clients — Paying Clients — So Freakin’ Hard?”
I would lay awake at night wondering how — with hundreds of ways to find leads and all the information on the internet — I was only able to generate a few leads here and there…
And barely make enough to support MYSELF… let alone my family.
I was tired of the sporadic way I was getting clients.
I was tired of undervaluing myself just to put food on the table.
I was tired of having no consistent work.
I wanted more.
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I was ready for more.
But no matter what I tried, I couldn’t crack the code… even though I had a good portfolio… competitive prices… and great testimonials.
Most of the time when I would reach out to potential clients, I would either be ignored, or get a canned response like “we’ll consider you in the future” — then crickets.
I felt like I was stuck on a hamster wheel… putting in all this effort but getting nowhere.
There’s a metric crapload of information out there on how to supposedly “get clients”.
Niche down…
Work for free
Build your portfolio…
Network…
Join BNI…
Cold call…
Door knock…
Cold email…
Direct mail…
Lumpy mail…
Linkedin outreach…
Post on social…
Blogging…
Join local business groups…
Build referral partnerships…
PPC…
Sales funnels…
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