The Advanced Content Roadmap Generator – Lean Content Academy

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The Advanced Content Roadmap Generator

Are you:

• Stuck for content ideas, even though you know your audience inside-out?
• Unsure how your blogs, videos and other materials align with your customer journey?
• Struggling to turn all your ideas into a simple, actionable content roadmap?

Yup. We’ve been there.

• Best-case scenario: it’s costing you time and mental energy to complete what should be a straightforward task.
• Worst-case scenario: it’s costing you sales, customers, clients… and money.

That’s why we built the Advanced Content Roadmap Template.

Fill in the green cells. This tool does the rest for you.

This simple-but-mighty spreadsheet takes granular pieces of information about your audience, your objectives and your product – and turns this information into a clear, defined narrative through each stage of your customer’s journey.

All the coding is in-built – so you just need to answer the simple questions, and let the tool work its magic!

The Advanced Content Roadmap Generator will guide you through:

• Detailed persona development;
• Definition of objectives and sub-objectives;
• Creation of content ideas based on the various stages of your customer journey
• Prioritisation of these ideas so you can apply your resources smartly and efficiently

You’ll come away with a crystal-clear vision of your content – and how it aligns to your business strategy.

I was having a bit of an issue

Hi! I’m Aidan.

I’m co-founder and Managing Director of Far From Avocados, one of Ireland’s leading content marketing agencies.

And I built this tool.

Not because I love Excel (though I kinda do). But because I needed to solve a problem that was holding me back.

As a content strategist. As a content creator. As a marketer.

As a business owner.

I couldn’t get my ideas down on paper

I could come up with content ideas, sure; ones that I knew audiences would love and respond to. But I could never get them to line up – or make them feel like they fit into a broader strategy.

And because of that, I could never properly communicate them to the client – or even my own team.

And I was always being niggled by a sense that I’d left out something important. Too much was left to chance.

My issue was getting ideas out of my head and on to paper – through a logical, reliable and repeatable process.

So I decided to fix this problem once and for all

I say ‘decided’. But really, I had no choice!

I drew up a very basic process for mapping out my thoughts – based on the needs of the audience, as with everything we do in our agency.

First on paper.

Then, on Excel.

At first, as a single 4×6 table, and then developed over time – as I added stages, automations and even colour-coding to make it easier to use.

The Advanced Content Roadmap Template Was Born

And I wasted no time in putting it to use.

First, for myself

Immediately, it fixed the big issue that had plagued me for all that time.

I stopped chasing scraps of paper, and spent more time delivering business-changing value to my clients. 

It made me feel less stressed, because I knew we had a system in place.

I wasn’t under pressure to come up with great ideas out of nowhere. I filled in the blanks, reviewed the outputs, and they came to me.

Then, for the agency team

I distributed it to my colleagues at Far From Avocados, and after some refinements, we put it at the centre of our processes.

This was key, not only to a happier and a more efficient team – but to better and more successful client projects.

They got busier.

We got busier.

And within a year, we were doing six-figure revenues… in large part thanks to this modest but mighty little tool.

But we didn’t stop there.

And then, for our clients

At Far From Avocados, we’ve always believed that the more we helped and educated our clients around content marketing, the more successful we’d be.

Their success is our success, after all.

So we put the tool to the ultimate test. And shared it with some clients, prospects and even some nice people we encountered through our business.

(They all fell in love with it. Straight away.)

‘This has saved me at least €3k’

“We can’t afford to outsource our content strategy work – only production. So we had to do it in-house, and it was a mess. This has cut down a process that used to take a month into a one-day sprint. It’s saved us at least €3,000, and that’s before you factor the impact on sales and the more efficient production process with Aidan’s team”

– Logistics and shipping client

‘It makes me feel like a content marketing pro!’

“I’m a business owner, and I met Aidan for a coffee once to talk about working together – but we soon realised that hiring a content agency was out of our budget. He kindly shared this template with me, and… wow! I was used to going around in circles for our content strategy, thinking of random ideas that never really fit together. That’s in the past now. I feel like a content marketing pro… even though I’ve never done this before!

‘A tool that lets us give the input we need’

We used to leave our agency to do all our content ideation – and while they did a great job, it wasn’t as strong as what we could come up with, as we know the product and audience so much better. This tool lets us give the input we need, and give our agency a much stronger brief – so now we have the best of both worlds!

Turn chaos to growth in 5 simple steps

STEP 1

Define the audience: Answer simple questions about your key personas to frame the content you’re about to plan.

What do they want, and how can you give it to them?

STEP 2

Orientate your goals: What do you want your audience(s) to do? Our tool will help you create a simple one-line statement to sum this up.

STEP 3

Break down your content journey: Using a framework that’s preloaded into the spreadsheet, and based on your previous answers, identify the content touchpoints for each stage of your personas’ journeys.

What does your target audience need to know at this stage to progress their journey – and how can you influence this using your content?

STEP 4

Evaluate your content categories: Left something out? This is your chance to catch it, go back, fine-tune your personas – and let your content help you better understand your audience.

STEP 5

Organise your content roadmap: Use a preloaded table based on your answers in Steps 1-4 to lay your content out in one place – then use in-built formulas to help you identify the content themes you need to prioritise.