How To Write Letters That Win – A. W. Shaw

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Excerpt from How to Write Letters That Win: How to Build Business Letters That Command Attention, Stir Desire, Bring Orders; How to Put the Personal Touch Into a Letter; Handling Inquiries, Complaints and Collections; Actual Letters That Have Brought Results

A strong letter springs from a mind’s eye model, like the architect’s drawing, the builder’s bridge.

Make your letters magnetic – make them stand out – make them dominate each reader’s morning post.

You can do it – ii you will master the principles, read the rules, put yourself into the work.

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