The Complete Copywriting Workshop For Increased Online Sales – Dave Espino

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The Complete Copywriting Workshop For Increased Online Sales

A top copywriter walks you, step-by-step through creating the ultimate salesletter, video script or ad to sell more.

What Is The Most Critical Element That Can Make Or Break Any Business?

• That critical element is SALES.

Without sales, your business is dead in the water.

What Is The Most Critical Element That Determines Whether You Make Sales?

• That critical element is COPYWRITING.

What Is Copywriting?

Copywriting is the art of persuading your customers to buy from you by using the printed word – on a brochure, on a website, in a sales presentation, in an investor’s pitch or in a video.

Many business owners invest hundreds of thousands in their business only to drop the ball with the most important part of their business – their copywriting!

This course is like a “workshop” where we will walk through a step-by-step process to getting your high-quality sales copy written.

We will cover the 10 critical elements of a salesletter / video script, in order.

And, as we cover each element you will get:

1. What the copywriting element is and how to create the best one for your business
2. Real-world examples of this element (from the instructor’s actual websites / clients
3. An implementation exercise so that you put your newfound knowledge into action!

When you complete this course, you will have a powerful salesletter. brochure, investor pitch or sales video!

Do not struggle with poor sales copy – take this course now and begin making more sales as soon as possible!

Your enrollment today is backed by our 30-day, no-questions-asked, money-back guarantee, so you have no risk and a lot more sales to gain!

Enroll today – you’ll be glad you did.

Course Curriculum

Introduction

• Introduction To Copywriting (2:58)
• Copywriting Is A Necessity For Every Business (4:43)

Anatomy Of A Salesletter

• Anatomy Of A Salesletter (3:28)
• Anatomy Of A Salesletter – Exercise (2:30)
• The Slippery Slide (3:39)

Your Voice – How To Set The Tone For Your Salesletter

• Your Voice (3:14)
• Your Voice – Demo – Examples From Real-World Salesletters (7:00)
• Your Voice – Exercise (2:41)

Using Both Emotions And Logic In Your Salesletters Or Video Scripts

• Use Emotions And Logic (7:01)
• Use Emotions And Logic – Examples From Real-World Salesletters (6:15)
• Use Emotions And Logic – Exercise (3:10)

The Importance Of The Headline In Copywriting

• The Headline (4:01)
• The Headline – Examples From Real-World Salesletters (11:33)
• The Headline – Exercise (2:45)

The Proper Use Of The Sub-Headline As A Secondary Headline

• The Sub-Headline (2:40)
• The Sub-Headline – Examples From Real-World Salesletters (7:12)
• The Subheadline – Exercise (2:44)

How To Craft A Value Proposition

• The Unique Selling Proposition (2:34)
• The Unique Selling Proposition – Examples From Real-World Salesletters (6:30)
• The Unique Selling Proposition – Exercise (2:41)

Crafting A Proper Introduction To Your Salesletter

• The Introduction (2:04)
• The Introduction – Examples From Real-World Salesletters (5:33)
• The Introduction – Exercise (2:51)

Sub-Headlines – Sprinkle These Throughout To Re-Engage Your Readers & Viewers

• The Sub-Headlines (2:37)
• The Sub-Headlines – Examples From Real-World Salesletters (5:40)
• The Sub-Headlines – Exercise (2:44)

Creating A Climactic Conclusion

• The Conclusion (2:37)
• The Conclusion – Examples From Real-World Salesletters (5:23)
• The Conclusion – Exercise (2:52)

The Call To Action – How To Compel The Sale

• The Call To Action (CTA) (6:58)
• The Call To Action – Examples From Real-World Salesletters (5:16)
• The Call To Action – Exercise (3:36)

Additional Marketing Elements That Help Make The Sale

• Marketing Elements That Sell (5:49)
• Marketing Elements That Sell – Examples From Real-World Salesletters (5:31)
• Marketing Elements That Sell – Exercise (4:28)

Conclusion – This Section Concludes The Course

• Conclusion (2:25)

Supplementary Materials – Bonuses

• Course Presentation In PDF Format (For Download)

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