Email Traffic Academy – Jonathan Mizel and Tim Gross

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Hey there,

If you want to blow up your sales to six, seven, even eight figures and beyond, listen up…

My friend Tim and I have been sending emails, renting lists, and mailing offers for nearly 15 years. Not to brag or anything, but we’ve probably mailed in the neighborhood of 3 – 5 billion commercial emails each, maybe even more.

All opt-in, CAN-Spam Compliant, and 100% legal. No monkey business.

Not to mention the hundreds of millions of messages we’ve sent from our own email accounts, the millions of names we’ve personally collected, and the thousands of campaigns we’ve created, many from scratch.

Bottom line is we know email marketing inside and out.

You are about to discover how we’ve built multiple marketing empires, and you’ll get to see how we are building a brand new empire in the Weight Loss Niche, completely from scratch. You’ll even get to peek under the hood and see the results from 16 real-life email marketing campaigns.

Before we get into all that, there are a few misconceptions we need to clear up about getting traffic with E-Mail Marketing and Solo Ads:

• • Fact is, you can dominate any niche with email marketing. That’s the number one question we get from our clients… “Will it work in my market?” The answer is yes. If you want to dominate something obscure like the “Model Train” niche, you totally can;-)
  • The number two question… “Does this work for affiliate offers?” The short answer is yes, but once you realize how responsive email traffic is, you’ll probably want to keep it for yourself;-) Most sharp affiliates build their own funnels and collect subscribers. The really smart ones create their own offers, sell proprietary products, and serve their tribe.
  • If you are in a big market, like Health, Financial, Self-Help, or Biz-Opps, here’s some good news. That’s where 90% of the ad inventory is. It’s also where most of the “traffic trading” opportunities are. You’ll be surprised how many people will give you free traffic, and how easy it is to structure those kinds of deals as a win-win.
  • Email marketing testing and tracking is way easier than with pops or banners or search. It takes just a few extra minutes when you set up a campaign. The payoff is knowing which ads make money and which don’t. When you see what we do, you can finally relax knowing the whole “tracking” thing is handled.
  • Tim and I have been running Solo Ads and Email Traffic campaigns for 2 decades. In that time, we’ve achieved some remarkable results,. We’ll show you exactly how we build campaigns, and the thinking that goes into them. However, there’s no guarantee you’ll do as well as us, or even if you’ll earn anything at all. Email marketing is serious business, and like any traffic source, it’s possible to make or lose money.

OK, so with that stuff covered, let’s talk about how to build a freaking marketing empire. Here’s the basic formula…

Offer + List + Funnel + Follow-Ups = Rock Star Profits

Let’s break that down.

The Offer

If you are running email or solo ads for something extremely popular,like the hottest diet pill, or the latest biz-opp, and you are using canned copy or a simplistic message, you’ve probably figured out that doesn’t work. The more established the product, the more competition, and the more you need to differentiate your message.

Uncover new benefits, new positioning, and most of all, create a strong USP you can call your own. Something other than the usual “Get Skinny” or “Make Money” crap lazy marketers fall back on.

Like it or not, the Internet has made virtually all markets more sophisticated. Your positioning needs to appear unique or have an interesting angle, especially if you are in a crowded space or are selling a commodity.

The List

In the world of High-Volume E-Mail Marketing, you want a fresh, responsive audience that buys today and down the line. We recently ran an email campaign to promote a weight-loss offer using one of our favorite E-Mail networks.

We did great, collecting a bunch of names for future marketing, and making enough money to pay for the ad, with some profit left over. We know this particular audience likes Weight loss offers because of past experience with the list, and because other advertisers keep running diet offers.

That’s a big tip off. If you see the same kinds of ads running day after day, they probably work.

The Funnel

Let’s talk about the Funnel part, since that’s really the most important. Any schmuck can buy targeted clicks and send them into a sales page.

In fact, that’s what most internet marketing is, schmucks buying clicks and direct linking because they don’t want to spend the time to create a funnel. They want a quick hit (until it stops working).

But a good funnel embraces the Long Game and enhances your profitability via: Upsells, downsells, alternate offers, post-purchase offers, selling leads, Co-Reg opportunities, OTOs, and our very favorite, email follow-ups.

When you enhance your revenue per visitor, something special happens… You can afford to pay more for traffic.

And when you can afford to out-bid competitors because you’re making more money, you really do own the market. You’re no longer chasing “cheap clicks,” you’re on the trail of something far more lucrative: Return on investment.

The best possible outcome is your competitors become affiliates and start sending you their traffic because they make more than they do monetizing it themselves.

Hell, even the worst outcome is still pretty good: You get a lot of risk-free traffic and only pay when people buy. I’ll take that any day.

Follow-Ups

Remember, email traffic is pre-disposed to opting into your list, so don’t waste the opportunity, especially when you can easily double your revenue over direct-linking by getting them to opt in and follow up with a strong email sequence.

Of course, that means you have to capture names, which means you need a squeeze page and a thank you page and auto-responder and all that stuff. And you have to write some follow ups, and a little copy.

But we are all grown ups here, right? You probably have that stuff in place. And if you don’t, it’s high time you get with the program.

This isn’t amateur hour after all.

Quite a bit can be accomplished with easy tools like LeadPages.net, WordPress, OptimizePress, and an AWeber.com account. At least that’s what we use.

No rocket science degree required

OK, so what’s the Email Traffic Academy?

It’s quite simply the most comprehensive training we’ve ever done about getting email traffic, list-building, and Solo ads:

• • Real nuts-and-bolts ad buys laid out for you to see
  • Our results in dollars and subscriber counts, no punches pulled
  • The entire campaign strategy and thought process

It’s like you are our silent partner in this new business, and you get to see the results of the real ad campaigns just like we do. And of course, you gain the ability to do the same thing by modeling us.

Tim and I spent the last 6 months creating and perfecting this system, taking everything we know about driving traffic with email and solos and follow-ups. We created a comprehensive training that’s structured just like our Traffic Evolution Training.

The material is presented in a way that makes sense without being overwhelming. There are 8 Modules and 16 Case Studies, and while you get access to it all at once, the training is designed to be consumed over 8 weeks.

It’s a “master class”, the culmination of our 2 decades of experience marketing with email distilled into actionable steps, letting you immediately leverage our efforts and experience.

The training is broken down into 8 easily digestible Modules…

• • Module 1: Uncovering available lists and traffic partners – The first step is learning who the players are in your niche. Uncovering who’s got the traffic, lists, and is already running offers.
  • Module 2: Building a killer email funnel – The perfect email funnel has an address collection feature, a tripwire, an exit strategy, and a secret element that can increase revenue 500%.
  • Module 3: Designing and writing your creative assets – Tricks to get clicks, and “spy moves” to become an email Ninja.
  • Module 4: Testing and tracking results – Managing split-tests, subject line tests, landing page split tests, and more.
  • Module 5: Enhancing traffic and profit – Remarketing, selling data, co-reg, affiliate offers, and other arbitrage opportunities, including list rental and hiring a broker.
  • Module 6: Your follow-up funnel – Creating a follow up formula that turns prospects into customers.
  • Module 7: Staying compliant with CAN-Spam – Protect your open and click-through rates, and stay aboveboard.
  • Module 8: Negotiating and scaling Ad Buys – How to negotiate and buy email advertising and get your advertising on a risk-free-basis.

The Modules contain text, demo videos, and screenshots. Tim and I pull back the curtain and give you pretty much everything we know about email marketing.

Unprecedented Access To Our New Business

A few months back, Tim and I decided to create a new business in the weight-loss niche. The idea was to build a list, promote affiliate offers, and ultimately create our own products.

We decided to pay for this business with a self-liquidating funnel that would cover the ad expenses with commissions. That way, we wouldn’t be out of pocket much at any given time.

We also decided to document our start-up steps and initial email campaigns so you can see exactly how we do it, you can basically model our system and do the same thing.

If you could watch two experts build a simple email campaigns with a bolt-on funnel that is truly self-liquidating, documenting the whole thing from beginning to end (while making thousands of dollars), well… what would that be worth?

We reveal the steps we take, and let you see into our AWeber, ClickBank, and Tracking accounts. You’ll see the squeeze page tests we run including the multiple teasers and sales copy, why we picked specific headlines, where we got them (there’s a crucial trick to that), and the exact results we got from our tests.

You’ll discover how certain tests can be misleading, and how to be sure you’re looking at the right metrics. For example, if you think the highest converting squeeze page is always the most profitable, wait until you see the third case-study!

Watch us create our follow-up sequence, including the the actual messages we send, and “Test Fast” so we can get the ball rolling.

16 In-Depth Case Studies

Priceless – You Can’t Get This Anywhere Else!

All the real-world details, tweaks, and decisions you need for the confidence and ability to hit the ground running with your own campaigns

You’ll get all of them…

• • The one that didn’t make a single sale. How we regrouped, changed course and turned a profit after that.
  • Which squeeze page did the best out of everything we tested (it was a total surprise, and the concept can be applied to many other niches as well).
  • The weird ad we tested that did an immediate 300% ROI on ad spend.
  • How we made a profit and got a bunch of names for free 7 out of 9 times.
  • Which headline generated the highest opt-in rate.
  • Which headline made the most sales (they weren’t the same).
  • …And a whole lot more.

Nothing is held back, and that’s where much of the true value of this training comes from.

We’ll be sharing everything:

The 16 case studies show our testing protocol and how we scale up!

Being able to watch us work through these challenges is what will give you the motivation, the inspiration, and the confidence to make those same decisions in your own business.

Have these things ever happened to you?

• • You run a campaign to an affiliate program product using your own squeeze page that makes back 50% of your investment… What do you do?
  • You run a campaign that breaks even but it’s to a small list you can’t really ramp up… What do you do?
  • Have you ever run some initial tests in a niche and felt you “were on the verge of something big” but didn’t know how to tweak it into a winner?

You’ll discover:

• • Our recommended niches to hit big with email marketing, for both consumer and B2B products.
  • How to brainstorm cross-promotion “hidden” related products for your lists that can tap into new streams of profit.
  • Specific funnel / listbuilding opportunities for email promotions you can exploit.
  • How to regroup if a promotion crashes and burns (it happened in one of our case studies, as promised we show the good, the bad AND the ugly.) Here’s how to turn potential bad into just semi-bad and correct your course.
  • Data-driven decisions, and how to double-check your results to make sure you’re making the right ones.
  • How we tested more squeeze pages than you can shake a stick at for little $$ (it helped us drop the 5 worst-performing opt-in pages lickity split).
  • How we modeled successful without violating copyrights or trademarks.
  • Our unique strategy that will work in just about any niche that has competitors.

 Become A Certified Email Marketing Expert

This training will qualify for an entire new career. In addition to having the ability to run email traffic to your own products and affiliate offers, you’ll also be qualified to run traffic for clients or customers. You can:

• • Become a list broker
  • Become a JV or traffic broker
  • Start selling solo ads yourself

What’s The Tuition?

We personally have made 7 figures in sales in a variety of markets doing what we’re going to show you. We’ve both put more money in the bank with these exact email methods than from any other marketing method we’ve ever used.

How much is virtually unlimited traffic worth to you? What about a million dollar ad source? Or the many thousands of dollars of extra cash you’ll bring in testing smart instead of wasting money on failed ad buys?

Depending on your situation it could be $10,000, $50,00, $100,000, or much more.

Obviously, we aren’t going to charge $100,000 for this training, but if you wanted to hire us personally, and have us come to your office for a few weeks and show you all this stuff, that’s what we’d charge, not a penny less.

Email Marketing Academy is a two month long master class that was designed to sell for $1,995, and frankly that would be a great deal. This training is based on millions of dollars of real-life tests over 15+ years, and the case studies alone are worth the price.

For this initial pre-launch we decided to make the cost just $995, broken down into two payments of $497.

The training can pay for itself quickly with the increased profits (and cost savings by not wasting money on crappy sources and campaigns) when you apply what we teach you.

Friends Of Ryan 50% Off Discount Expires Tuesday, February 10th, 2015

Here’s the deal: If you are one of the first 150 people to sign up before February 10th, 2015, you can become a full member of the Email Traffic Academy for just 2 payments of just $249.97.

But once we hit the 150 person limit, we will shut this offer down. Listen. we want this to be a no-brainer for you. We haven’t launched this training to the general public yet, so not only are you saving big bucks, you also get this information before everyone else, and you also get the…

Active Coaching Bonus

People have said the most valuable part of their Email Traffic Academy membership is the active coaching we give to people when they have questions and need help. And while it’s definitely a huge time-investment for us, we do it because it provides maximum benefit to members while also keeping us on our toes.

That’s why we are going to add this as a free bonus for friends of Ryan. We want to make sure we have the energy to answer all your questions, which is why we’re limiting membership to the first 150 people.

This is normally an upsell purchase to the training, a $995 value, which you will be getting free when you register now. I charge and get $750/hour for consulting. So you can pay that rate or you can join the Email Marketing Academy and get unlimited coaching for free. (I know right?)

The only deal is you have to ask your questions on the site so everybody gets the benefit of our responses.

One more thing I want to make perfectly clear, this offer is only going out to friends of Ryan right now, you can’t sign up any other way. When you become part of this, you’ll get the highest level of access at the lowest possible price. If you like hot responsive traffic, you are going to love the Email Traffic Academy!

You’re interested in becoming an Email Traffic Academy member or you wouldn’t have read this far, but maybe you’re still wondering if it’s for you. That’s OK. We understand where you’re coming from, so we’re going to take away all the risk and put the full burden of proof on our shoulders.

30 Day Trial + 2X Guarantee

You don’t even have to commit now. Register and lock in your “Charter Member” discount and try out the Email Marketing Academy for a full 30 days on a trial basis. If you don’t feel it’s a good fit for you or your business and don’t want to continue being a member, just let us know and we’ll refund your registration payment and we part friends.

Secondly, you’ll have a full 60-day guarantee if you choose to continue, so even after you check out the second month, you can still get a refund of both payments in full at any time during the training. There’s no way to lose.