Almost everyone wants to put together an info-product that’s extremely exciting, so why are so many books, videos and presentations putting us soundly to sleep?
Information itself can be extremely boring. It’s just a compilation of things stacked up together. Sure you can put in some nice layouts, great fonts, maybe even insert a ton of lah-dee-dah. But ultimately, the information is just bits and bobs put together. These bits and bobs don’t make for an utterly memorable info-product, do they? Every great product depends on a system.
Without a system in place, an information product can go round and round the mulberry bush, driving you—and your clients absolutely bonkers
First, let’s consider your situation. You sit there faced with this huge amount of information. All the information you’ve accumulated over the years piles up in your head. And it’s normal to feel that you somehow need to get all that into your info-product. Then you spin around madly trying to fashion it somehow into a polished product. You’re not sure which parts to keep, which parts to slash. As a result, you either front-load the product with too much, or put in too little.
And we haven’t reached the second part yet—the part where the client must read that mountain of information. Heh, heh, no wonder it feels so draining to put an info-product together.
Sean D’souza – Psychotactics Info Product HomeStudy
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