Advanced Direct Response Editor Training By Jon Reyes

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Course description:

Advanced Direct Response Editor Training by Jon Reyes

Unlock the secrets of direct response copywriting with Jon Reyes’ Advanced Direct Response Editor Training. This comprehensive course is designed for copywriters, marketers, and business owners looking to sharpen their editing skills and enhance the persuasive power of their content.

In this course, Jon Reyes, a seasoned expert in direct response marketing, walks you through advanced strategies to craft high-converting copy. Learn how to identify and edit key emotional triggers, fine-tune headlines, and maximize call-to-action effectiveness. Whether you’re writing for landing pages, email campaigns, or sales letters, this training provides practical tools to boost conversions and optimize readability.

What You’ll Learn:

• Master Advanced Editing Techniques: Improve clarity, flow, and persuasion in direct response copy.
• Emotional Triggers: How to edit for emotional impact to connect with your target audience.
• Headlines & Calls to Action: Refine these critical elements for maximum conversion.
• Copy Structure: Learn how to organize content to guide readers effortlessly toward a purchase decision.

This training is ideal for anyone serious about taking their direct response copywriting to the next level. Perfect for both experienced copywriters and beginners eager to gain a competitive edge.

Content :

MASTER THE ART & SCIENCE OF DIRECT RESPONSE VIDEO ADS””

Uncover The EXACT Lessons, Strategies, Techniques & Editing Tips Taught by Direct Response Expert Jon Reyes…Guaranteed to Level Up ANY Video Editor
MODULE 1
COURSE OVERVIEW

Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience & learn why most creatives FAIL at leveling up in their careers.
MODULE 2
DIRECT RESPONSE 101

2.1 – What is Direct Response?

2.2 – Why is Direct Response Important

2.3 – Branded Advertising vs. Direct Response
MODULE 3
PRE-REQS TO VIDEO EDITING

3.1 – What you need to get started

3.2 – Responsibilities as a Video Editor

3.3 – 5 Levels of a Performance Creative

3.4 – 5 Stages of Performance Ad Creative
MODULE 4
MASTERING MENTAL & CREATIVE STATES

4.1 – 3 States to Develop

4.2 – How to enter flow state

4.3 – Where to find inspiration

4.4 – 7 Tips to Become a Better Editor
MODULE 5
PRODUCT & CUSTOMER RESEARCH

5.1 – Product Benefit & Features

5.2 – Customer Research

5.3 – Customer Awareness Level

5.4 – Customer Sophistication Level
MODULE 6
PERFORMANCE AD CREATIVE

6.1 – The Truth about Performance Ads

6.2 – Video Ad Frameworks

6.3 – 3 Hook Types

6.4 – 7 Video Ad Types
MODULE 7
ASSET MANAGEMENT

7.1 – How to Organize Your Media Assets

7.2 – How to Create a Digital Asset Manager

7.3 – How to Use Drive Stream
MODULE 8
EDITING VIDEO ADS THAT SELL

8.1 – Video Ad Editing Process (11 Steps)

8.2 – How to Create Modular Clips

8.3 – Assembling Your Timeline

8.4 – Adding Titles, Effects, Colors & Overlays

8.5 – Winning Ad Breakdowns
BONUS
SCRIPTS, GUIDES & CHEAT SHEETS ($300 VALUE)

Copy & Paste our own video ad script templates we use every day at our creative agency.

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