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B2B Marketing Foundations – Positioning

Name: B2B Marketing Foundations - Positioning - $48
Brand: WSOVision
SKU: 0ce1c72ea704
Availability: InStock

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Original price was: $239.00.Current price is: $43.00.

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SKU: 0ce1c72ea704 Category: Internet Marketing Tag: B2B Marketing Foundations|B2B Marketing Foundations - Positioning|Positioning

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Unlock your potential with the B2B Marketing Foundations - Positioning course for only Original price was: $239.00.Current price is: $43.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Internet Marketing. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

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B2B Marketing Foundations – Positioning

Messaging is the fuel of your marketing efforts. Good messaging positions your brand for success. It distinguishes your offerings from the competition and helps customers understand your unique value. In this course, author, marketing consultant, and expert Ken Rutsky shows how to create powerful and effective messaging and positioning for B2B products and services. First, learn what targeting is and how it drives value. Then explore the difference between benefits and business value and find out how to craft effective benefits and positioning statements.

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The messaging Ken helps you create will communicate value more effectively, win customers, and grow your bottom line. Last but not least, Ken provides tips for engaging the rest of your team in your efforts and implementing your messages in the market.

Topics include:

Targeting
Category choice
Building key messages
Supporting key messages
Creating a positioning statement
Implementing your message

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