B2B Marketing Foundations: Pricing Strategies – Drew Boyd

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Original price was: $119.00.Current price is: $32.00.

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B2B Marketing Foundations: Pricing Strategies – Drew Boyd Download. Pricing is one of the most challenging aspects of marketing, especially when marketing …

Drew Boyd

Category: Business and Sales Tag: B2B Marketing Foundations-Pricing Strategies , Drew Boyd

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Unlock your potential with the B2B Marketing Foundations: Pricing Strategies - Drew Boyd course for only Original price was: $119.00.Current price is: $32.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Business and Sales. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

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Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. Learn how to set and communicate prices for B2B products and services in this course with marketing expert Drew Boyd.

Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, and value. He also shows how to define value, identify stakeholders, and link pricing to your overall marketing strategy. Plus, learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.

Topics include:

What is B2B pricing?
Defining value
Linking marketing and pricing
Creating pricing tiers
Managing pricing competition

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