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Jon Buchan

I was desperate for sales. I ran a marketing agency and all of our word of mouth work had dried up. I had staff to pay. I needed new clients.

I dealt with the issue the only way I knew how at the time: I got blind drunk – and then proceeded to write the most absurd cold email I could. (It contained a picture of a ferret wearing fancy dress bunny ears…)

In the morning, I was still tipsy enough to think sending the email to senior marketing directors at some of the world’s largest brands was a wise idea.

To my amazement, it worked.

I woke up to a plethora of gushing complimentary responses, and sales opportunities.

My favourite response read “My colleague forwarded me your spam email and we would like to meet you to discuss opportunities”. A sentence which I suspect has never been uttered with great frequency.

This little escapade led to sales meetings with Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands, plucky start-ups, and good ol’ mom & pops.

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