Chris – Wardley Mapping

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Chris – Wardley Mapping

Wardley Mapping

Learn How to Stimulate Future Ideas and Strategies

Learn this revolutionary approach to making better strategic decisions through greater situational awareness using maps.

Why use Wardley Maps?

Collaborate more effectively with visual cues from a map.
Identify patterns of change over time creating competitive advantage.
Minimise duplication of systems

What will I learn?

The basic principles of mapping and how to relate them to your business.
What are Value Chains? Identifying your customers, their needs and their journeys.
Understanding evolution in a map.
Anticipate the future by looking at economic patterns.
Identify where to outsource.

Your Instructor

Chris

Chris Daniel is a Mapping Consultant for LEF’s Wardley Maps advisory service, which helps clients anticipate market and ecosystem developments so they can see where to go and why.

Chris has spent the last 12 years in a variety of business roles including compliance, software engineering, quality assurance and software development and brings to the LEF a broad experience ranging from IT through legal issues to business strategy. He is a passionate problem solver whilst always keeping a firm eye on the big picture.

Chris has a Masters in Computer Science from Poznan University of Technology.

Content

Wardley Mapping
Introduction

1. Value Chains – Introduction (5:49)

2. Self-Awareness (6:38)

Value Chains

3. Value Chains – Theory (8:17)

4. Value Chains – Practice 1 (3:04)

5. Value Chains – Practice 2 (4:07)

Users, User Needs & User Journeys

6. Users (5:18)

7. User Needs (7:13)

8. User Journey (4:27)

9. Summary – Users, User Needs and User Journeys (5:18)

Wardley Maps

10. Evolution – Introduction (15:19)

11. Recognizing Evolution Levels (14:08)

12. Wardley Map (3:51)

Organization

13. Outsourcing 1 (8:45)

14. Outsourcing 2 (5:18)

15. Approach (9:02)

16. Organization (9:50)

Patterns

17. Inevitability (7:10)

18. Innovation Types (5:22)

19. Economic Patterns (7:30)

20. Inertia (8:25)

Conclusion

21. Wrap – Up (3:44)

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