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CMO Foundations: Creating a Marketing Culture – Deirdre Breskenridge

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Original price was: $117.00.Current price is: $32.00.

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CMO Foundations: Creating a Marketing Culture – Deirdre Breskenridge Download. Effective chief marketing officers (CMOs) help to cultivate a marketing cult…

Deirdre Breskenridge

Category: Internet Marketing Tag: CMO Foundations: Creating a Marketing Culture , Deirdre Breskenridge

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Unlock your potential with the CMO Foundations: Creating a Marketing Culture - Deirdre Breskenridge course for only Original price was: $117.00.Current price is: $32.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Internet Marketing. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

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Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations. Deirdre explains how to audit your existing culture and create goals, a vision, and a mission to align all groups. She also shares how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift.

Topics include:

Define the marketing culture.
Identify how to shift the culture.
Explain the tenets of culture change management.
Define purpose, vision, and goals.
Train a people-first marketing culture.
Utilize recognition and rewards.
Measure marketing culture values.

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