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SEO MBA Course – Tom Critchlow
Become a more confident and effective
SEO professional
The SEO MBA course on Executive Presence includes:
- Over 5 hours of videos
- Real examples and case studies
- Financial model template
- Full SEO strategy presentation
- 3 practice scenarios
- Guided emails and weekly assignments
Join over 200 SEOs who have enrolled in the course
“Tom Critchlow’s SEO MBA course is one of the very few SEO courses that are worth 10x the cost. If you’re interested in stepping out of the weeds to get buy-in with decision-makers at the executive level, this is a must-take course.
Tom’s vast experience, impactful examples, and data-driven lessons ensure your SEO career gets leveled up.”
Greg Bernhardt – Senior SEO Strategist, Shopify
The biggest challenge for SEO professionals is not knowing what to do, it’s knowing how to get it done
The #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget. Industry surveys consistently rate it as the biggest challenge:
“SEO resource and execution challenges make up the top 5 issues” – Source: Survey by Aleyda Solis
The average major company SEO has been anticipating the deployment of their highest priority technological update for over six months and believes it will take at least another six months.
Distilled enterprise SEO survey, source
According to 43% of respondents, the largest risk to SEO success is a lack of resources or buy-in.
– Information from The Status of Technical SEO Report
Fundamentally, SEO demands that other teams—whether from the product, marketing, or editorial teams—invest their time and money in our projects.
Recognize any of these?
– Difficulty getting buy-in and budget from executives
– Challenges demonstrating the value of SEO
– Lacking confidence presenting SEO to the C-suite
– Not getting the resources you need to get things done
This course isn’t about technical audits or keyword research. This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.
For SEOs who want to be more effective
In-house SEO Professionals
You don’t have the resources you need and it’s a challenge to persuade your company to invest in SEO.
After 5 weeks you’ll:
- Be able to tie SEO to business value
- Feel more confident advocating for resources
- Have a full strategy presentation to invest in SEO
Agency SEO Consultants
You’re trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.
After 5 weeks you’ll:
- Level up your strategy presentations
- Be able to get clients to invest in SEO
- Feel confident pitching bigger projects to bigger clients
What you’ll learn
- How to create buy-in and secure resources for strategic SEO initiatives
- How to create a business case for SEO initiatives and a full financial model
- How to create effective, compelling presentations for senior executives and the C-suite
- How to work cross functionally to get things done inside large organizations
5 Weeks of Intensive Learning with Weekly Assignments
Follow the weekly program or learn at your own pace
Week 1: Good SEO Strategy
Learn how to create an effective SEO strategy that’s more than just a list of things you want to get done. Learn how to create compelling strategies that are credible and aligned with stakeholders.
Week 2: The Value of SEO
Learn how to connect SEO to business value and revenue, including hard to measure projects like link building. Deepen your appreciation for business models and how they dictate what gets funded.
Week 3: Investment Models
Learn how to create a financial investment plan and business model for large initiatives. Understand how to manage stakeholders to get buy-in and get key information to create compelling financial models.
Week 4: Effective Business Presentations
Learn how to structure clear communication, from writing emails to full strategy presentations. Get comfortable at managing upwards and put together a strategy presentation the same way McKinsey does.
Week 5: Getting Things Done
Learn how to find alignment with other teams, manage resource asks and navigate organizational politics. Improve your communication with senior stakeholders and find out why pre-agreeing is essential to getting buy-in and budget.
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All the courses on WSOlib are led by top authors and experts in their respective fields. Rest assured that the knowledge and skills you acquire are reliable and highly applicable.
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