Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo

Unlock your potential with the Craft Your Sales Pitch with Competitive Differentiation - Lisa Earle McLeod & Elizabeth Lotardo course for only $117.00 Original price was: $117.00.$32.00Current price is: $32.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Internet Marketing. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

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Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.

Topics include:

• How can you differentiate your organization?
• Setting yourself apart
• Differentiating your language
• Adding value before collecting revenue
• Differentiating during the sales process
• Unpacking the buyer’s journey
• Differentiating in the first meeting
• Talking about the competition
• Customizing your deck
• Differentiating your written proposal
• Asking for the business
• Differentiating inside your organization

Secure your future with the Craft Your Sales Pitch with Competitive Differentiation - Lisa Earle McLeod & Elizabeth Lotardo course at WSOLib.com! Gain lifetime access to expertly curated content, empowering your career and personal development.

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