Introduction to Social Media Strategy – Learn with Buffer

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Introduction to Social Media Strategy – Learn with Buffer

Share your social media strategy!

Upload a summary of your finished strategy or share your process along the way. From worksheets and screenshots of content you like to your list of adjectives and your posting schedule, we’d love to see it every step of the way. Things to keep in mind:

How much time can you or your team devote to social media? Use that as your guide when choosing how many channels to focus on.
Who is your target audience? Focus on the channels where your target audience is most likely to be active and engaged.
What are your strengths? Consider which channels will be easiest for you or your team to implement based on the skills you already have.

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Resources

Download the class worksheets
Try Buffer here
Explore Buffer Academy for a custom reading list

Content Creation

Graphics: Canva & Pablo
Video: Filmora, Animoto, iMovie, Adobe CC

Further Reading

How to Create a Social Media Strategy from Scratch here
9 Social Media Goals You Can Set (and How to Track Them) here
How to Write a Blog Post here
Become a World Class Copywriter in One Month or Less here
How to Choose the Best Social Media Marketing Tools for You here
Getting Started with Facebook Ads here

Explore more on Skillshare

Building Your Online Presence: Personal Branding through Social Media — Kate Arends
Analytics & Authenticity on Instagram: Crafting Your Digital Presence — Sophia Chang
Context is Key: Social Media Strategy in a Noisy Online World — Gary Vaynerchuk
Getting Started with Twitter for Business — Sandra Vega, Twitter

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