Marketing on Twitter – Megan Adams

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Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great username and profile, how to find and follow people on Twitter, and howto define your brand personality and begin tweeting. Plus, learn howto integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what’s working and what isn’t. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

Topics include:

• Why use Twitter?
• Building your profile
• Following others
• Exploring hashtags
• Defining your brand
• Crafting great tweets
• Generating leads
• Leveraging retweets
• Advertising on Twitter with promoted ads and tweets