Master Class – Howard Schultz Teaches Business Leadership

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Master Class – Howard Schultz Teaches Business Leadership

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.

01. Jump In
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Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

04:42
02. Values and Profits Are Not Enemies

Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.

11:33
03. Be Curious

Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.

10:23
04. Don’t Pioneer. Disrupt.

Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?

07:57
05. Focus and Get in the Mud

Learn why leaders of every organization must establish priorities and understand the intricacies of their business.

08:07
06. Find the Right Investors

Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.

09:17
07. Coffee Break

Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.

02:59
08. Overinvest in Culture

Howard defines what culture means to him and ways to maintain a healthy balance.

07:49
09. Hire a Values-Based Team

Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.

11:30
10. Don’t Manage. Lead.

People don’t want to be managed. Howard gives advice on how to effectively lead your team.

07:16
11. Cannibalize Yourself

Howard shares ways to stay ahead of the competition by cannibalizing your core business.

07:17
12. Real Leadership: What Do You Do in Crisis?

Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.

12:28
13. Onward

Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

02:40

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