10 Laws of Persuasion – Kevin Hogan

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10 Laws of Persuasion – Kevin Hogan

The Foundation of Influential Communication

(1-DVD)

with Kevin Hogan, author of The Psychology of Persuasion “Opinion is ultimately determined by the feelings, not the intellect.” –HERBERT SPENCER “If you would win a man to your cause, first convince him that you are his sincere friend.” –ABRAHAM LINCOLN Taped “live” in a beautiful television studio at a Fortune 500 company, Kevin Hogan gives you the foundation for persuasive communication. Whether you are a leader in business, own your own business, or are a salesperson, you cannot successfully gain compliance without knowledge of the laws of persuasion.

In order to fully comprehend the process of persuasion, you need to understand some basic concepts, or principles, of persuasion. These concepts provide the foundation for the paradigm of persuasion.

People in each culture develop certain responses to common situations in the persuasion process. It is because of these responses to certain stimuli that make it possible to predict behavior and therefore persuade others. Unfortuntely it is the same responses that make it possible to manipulate or be manipulated by unscrupulous individuals. Included are the principles that come into play in daily life as well as in persuasion settings, whether you’re a salesperson, public speaker, consumer, husband, wife, father or friend. These are the Laws of Persuasion. These laws are the foundational concepts for everything else you will learn about the process of persuasion. #1 LAW OF RECIPROCITYWHEN SOMEONE GIVES YOU SOMETHING OF PERCEIVED VALUE, YOU IMMEDIATELY RESPOND WITH THE DESIRE TO GIVE SOMETHING BACK. Notice the law does NOT say that someone will automatically reciprocate when given something. It says they will DESIRE TO GIVE SOMETHING BACK.) To some degree, reciprocity has control over all of us.

• Each Christmas, hundreds of thousands of human beings purchase items and playing cards for human beings they probably might in no way purchase for, besides that the alternative character can be giving them something and that they DON’T WANT TO LOOK BAD OR FEEL BAD! From early adolescence, we have been all taught to present something returned while something is given to us. Generally, it changed into taught to us to be something of the same value.
• How frequently have you ever been given a present at Christmas that changed into extra expansive than what you spent on the alternative character and felt OBLIGATED to shop for something else to MAKE UP THE DIFFERENCE to the alternative character. This is an effective instance of the regulation of reciprocity.
• We experience being obligated to tip in an eating place due to the fact a person added us our food. Our subculture trains us to “tip” people in a few professions. (Hairstylists, taxi cab drivers, waitresses etc.) Why? There isn’t any any LOGICAL cause to do this. It is virtually that our subculture has taught us to achieve this and that to do in any other case might be taken into consideration as impolite or unkind.
• We experience obligated to donate to the General Campaign Fund with the aid of using checking the container on our IRS 1040 tax go back in go back for the unwell discovered wish that that is what they need us to do, and we may not then get audited. The truth is of course, is the IRS isn’t inquisitive about your political affiliation.
• They are best inquisitive about the sales they are able to convey in for the Treasury Department! The IRS computer systems do now no longer pick out returns for auditing on the idea of marketing campaign fund donations. (However, due to the imprinted worry of the IRS maximum human beings generally tend to have, the marketing campaign fund will maintain to do well!)
• The bride and groom in a marriage experience obligated to present the bridesmaids and groomsmen items due to the rate placed up for attire and tuxedos. In a few times the present bought for all and sundry the marriage celebration will same the price of the tuxedo or dress. Would it now no longer virtually be less complicated to have the newlyweds buy the attire and lease the tuxedos?

More! The ten laws of persuasion include the Law of Time, which is critical in getting people to “YES!” and keeping them there! If you’ve seen Kevin “live”, you know how much information he packs into an hour. If you haven’t, here is your chance to get a massive download of information about the key to emotional intelligence. The ability to influence is the key to personal mastery and success in life and business. The graphics on this video are beautifully done to help you understand and master each point. This DVD provides plenty of new material that has not been shared before and it’s yours for 1/100th the cost of Kevin’s full day training fee! Learn all about all 10 Laws of Persuasion! 1 DVD Approx. 60 minutes DVD Format A note about DVD format/coding: The DVD format is Region 1 (USA and Canada) which is compatible with NTSC coding. Not all DVDs will play in all DVD players or computers. Please be sure that your player is Region 1 (NTSC) compatible. This is not to say that players outside the US or Canada cannot play this DVD, as most players are able to play multiple region formats. But, if you live outside of Region 1 (US or Canada) we cannot guarantee the DVD will play in your player. If you order this DVD and find it incompatible with your player, we can provide you with a VHS (NTSC) video replacement.