7-Figure Copywriting – Arman Assadi (Foundr)

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7-Figure Copywriting – Arman Assadi (Foundr)

Dear Entrepreneur,

Forbes Magazine named Neil Patel

“ONE OF THE TOP 10 

ONLINE MARKETERS IN THE WORLD”, 

and here’s what Neil himself had to say about our newest Foundr instructor after hiring him multiple times.

But before I introduce you to this “mystery man” whose unusual and refreshing approach will help you (or your marketing team) more quickly pump out copy which consistently converts, sells, and outpulls your competition…

Let me first ask you something, and be honest…

SORT OF MAKES YOU CRINGE DOESN’T IT?

(NOW THAT I THINK OF IT…THAT’S BEEN MY COPY MORE TIMES THAN I’D LIKE TO ADMIT ) 

Yet aren’t there people whose words, emails, or messages you actually look forward to reading? Even when we know they’re going to try to sell us something! Right?

There’s a reason for that which we’ll dive into in just a second…

But while the above may be extreme examples (or maybe not?), there’s

something we’ve seen here at Foundr after interviewing hundreds of the world’s leading entrepreneurs…

THE WAY MOST PEOPLE ARE USING COPY ISN’T WORKING ANYMORE

Or, more accurately put…

IT’S GETTING IGNORED.

And if there’s a cardinal sin in marketing, getting ignored is right there atop the list.

The reason why this is happening is simple really…

The world has unquestionably become more connected than ever before. Every niche, industry, and marketplace imaginable has now seen countless marketers showing up using the same worn out, hyped up, and gimmicky copy style.

HECK, MANY OF THEM ACTUALLY ARE USING THE SAME EXACT COPY. WORD FOR WORD.

THIS “OLD” AND “OUTDATED” STYLE OF COPYWRITING WHERE EVERYONE SOUNDS LIKE EVERYONE ELSE HAS BECOME… OVERSATURATED.

YES, HUMAN NATURE DOESN’T CHANGE, BUT…

And while human nature doesn’t change and many of the copy principles which have worked for 100+ years will continue to work long into the future…

Just like anything, with over exposure the method being used on top of those principles loses its effectiveness, becomes diluted, and worst of all…

BECOMES ESSENTIAL INVISIBLE.

HAVE YOU EVER SPENT HOURS CRAFTING A FACEBOOK AD ONLY TO LAUNCH TO THE SOUND OF CRICKETS?

Or, worse yet, ever shelled out serious money to an expensive “professional” copywriter only to have their ad perform no better than your own?

Invisible is great for super heros, but it’s terrible for us marketers.

AS ENTREPRENEURS OUR SALES ARE DIRECTLY CORRELATED TO THE QUALITY OF OUR COPY AND IN WHETHER OR NOT OUR PROSPECTS TRULY BELIEVES WE CAN HELP THEM OR FULFILL ON OUR PROMISES.”

WHAT’S EVEN WORSE THAN GIMMICKY OR OVERLY “SALESLY” COPY?

AS ENTREPRENEURS OUR SALES ARE DIRECTLY CORRELATED TO THE QUALITY OF OUR COPY AND IN WHETHER OR NOT OUR PROSPECTS TRULY BELIEVES WE CAN HELP THEM OR FULFILL ON OUR PROMISES.”

WHEN WHAT SOMEONE WRITES…READS, SOUNDS, AND *FEELS* COMPLETELY INAUTHENTIC.

It’s the dead giveaway posts in certain Facebook groups by “gurus” pitching their products under the disguise of value…

The fake scarcity of only 17 copies of someone’s ebook remaining…

Or when it’s your “lucky day” because they’ve only got room for one more client and they’ve cleared a few minutes to chat with you.

AS A PROSPECT, YOU CAN *FEEL* WHEN COPY IS INAUTHENTIC. 

AND THIS KIND OF COPY CARRIES A SERIOUS COST.

THINK OF THE BUSINESSES OR “GURUS” YOU’VE SEEN WHERE THEIR COPY FELT FAKE, OVERHYPED, OR FORCED. YOU MOST LIKELY VIEW EVERYTHING COMING FROM THEM NOW THROUGH A TINTED LENS WHICH IMPACTS WHETHER OR NOT YOU ENGAGE OR BUY FROM THEM.

THE “SECRET WEAPON” FOR ANY ENTREPRENEUR

Instead of risking relationships and future sales by writing copy this way…

We believe that every single business owner, no matter the industry, niche, product, or service…has within them their own copywriting secret weapon.

One that (when tapped into):

• ​Has your prospects eager to hear from you and read your messages…
• ​Clearly communicates to people that you come from a place of pure conviction, service, and radical integrity.
• ​Converts strangers into life long and loyal fans. The kind of people that help build a long lasting and strong business, not just another flash-in-the-pan.

SO WHILE THERE’S DEFINITELY NOTHING WRONG WITH USING TEMPLATES, FORMULAS, OR FOLLOWING A COPY-AND-PASTE PROVEN MODEL (YOU’RE ABOUT TO GET INSTANT ACCESS TO ALL OF THAT)…

NONE OF THEM WILL WORK UNLESS THE COPY TAKES ON IT’S OWN…

UNIQUE AND AUTHENTIC VOICE!

From bloggers and authors, to big brands and leading online marketers..

The ones that are consistently winning all have “it”. They’ve dialed in not just the science of copywriting (the templates, formulas, etc), but the art as well! They’re marketing all flows from their own unique and authentic voice.

IT’S THE ART WHICH MAKES COPY STAND OUT, GET NOTICED, AND MAKE A HUGE IMPACT…

IT’S THE ART WHICH MAKES YOUR READERS *FEEL* WHAT YOU’RE WRITING…

AND IT’S THE ART WHICH ENGAGES, CONNECTS, AND MAKES PEOPLE ANTICIPATE WHAT YOU HAVE TO SAY NEXT!

But look around and you’ll see almost no one talking about it… It’s mostly just more of the same, which is why most copy is getting ignored, why the costs of conversions continue to rise, and why the majority of emails get deleted the 

moment they hit the inbox.

Which is why I’m so excited to finally introduce you to our mystery man today who has perfected a formula for both the science and the art of writing world-class copy…

MEET THE MYSTERY MAN BEHIND 11 DIFFERENT MILLION-DOLLAR PRODUCT LAUNCHES

Unlike most other copywriters, who after only a few quick wins somehow instantly move onto to “gurudom”…touting their own praises with what seems to be every other social media post…

ARMAN ASSADI IS DIFFERENT

If you’ve never heard of him, that’s somewhat by design. He’s not a “guru”.

He’d be the first to tell you that.

 In fact, until approached by us here at Foundr, he was head down working on his own businesses, investments, and passion projects. Yet because we have the benefit of being fairly well-connected and plugged in…

 After speaking with the likes of Neil Patel, it became crystal clear…

 Arman Assadi is one of the most well respected copywriters online today

FROM WORKING AT GOOGLE TO 7-FIGURE PRODUCT LAUNCHES

Not long ago, he up and quit his six-figure job at Google, bought a one way ticket to Cuba, and drank Hemingway daiquiris until deciding to become a “solopreneur” with authentic copy as his weapon of choice.

Since then his resume has become like a laundry list of “Who’s Who” of Fortune 500 companies, Silicon Valley startups, celebrity thought leaders, and New York Time bestselling authors.

THE “COPY PROBLEM” WITH MOST ENTREPRENEURS

Many entrepreneurs are so overwhelmed, short staffed, or just flat out too busy that they don’t have the ability to make their copy really hit home for their customer.

Many of his clients would take a “one size fits all” approach to both writing copy and using it in different mediums.

They didn’t know the CRITICAL DIFFERENCES in copy when writing a landing page, Facebook ad, or video sales letter script.

While they were crystal clear on the transformational power great copy has on any kind of business, their vision was muddy on how exactly to use it to its full potential.

So working together with Foundr’s entire creative team, we’ve created a way for busy business owners to

crank out world-class, highly engaging copy for all different types of mediums…

With all the templates, formulas, checklists, and plug-and-play cheat sheets to save hours of time and mental energy…

…with guidance on how to use them in your own unique and authentic voice…

…WITHOUT the years of trial and error Arman’s gone through or having to shell out 4 or 5-figure fees to hire a decent copywriter!

HIS NEW 10-STEP FRAMEWORK LEAVES YOU CONFIDENTLY CRANKING OUT ANY KIND OF DIRECT RESPONSE COPY WITHOUT IT FEELING FORCED, FAKE, OR OVER HYPED

IF YOU’RE AN ENTREPRENEUR WHO WRITES THEIR OWN COPY, OR HAVE A MEMBER OF YOUR TEAM WHO COULD USE AN IMMEDIATE UPGRADE, THIS IS FOR YOU…

INTRODUCING

THE 7-FIGURE  COPYWRITING SECRETS

A 10-STEP FRAMEWORK FOR WRITING AUTHENTIC COPY THAT CONNECTS AND CONVERTS. 

INCLUDES PROVEN TEMPLATES, FORMULAS, AND IN-DEPTH “HOW TO” GUIDES ON WRITING ENGAGING COPY FOR EVERY KIND OF MEDIUM.

CONNECT AND ENGAGE EVEN THE COLDEST PROSPECT

Like we mentioned, most markets have become saturated with “hype” driven copy. Prospects read it through a thick lens of skepticism with their “bs” radars sounding off at an all time high. Yet as a entrepreneur your #1 job is still to sell. But now you must do it in a different way in order to succeed.

Inside this course you’re going to “find” your own unique voice. It’s the only training we’ve seen which combines both the science and the art of writing persuasive copy. It’s the same methodology Arman has used to help launch 11 different 7-figure product launches. Your copy will be the kind people look forward to reading.

STEP BY STEP TEMPLATES, FORMULAS, AND CHEAT SHEETS

The moment you dive in you’ll instantly see how different Arman’s style is. It takes the pressure off and shows you why so many end up sounding the same. They’re trying to fit their voice into someone else’s models but doing it the wrong way.

From step-by-step fill in the blank templates, proven formulas, and “cheat sheets” for writing all kinds of different copy, Arman guides you in using them in your own unique way. Because just simply “swiping” or changing a single word will never truly resonate with your customers. And nothings more costly than ineffective copy.

With the material inside this course all of your hard copy guesswork goes away.

HERE’S WHAT YOU GET WHEN YOU TRY IT OUT TODAY:

MODULE 01

COPYWRITING BASICS – GATHERING AMMUNITION

In this module you’ll learn the “unconventional” foundation Arman says is responsible for his incredible copy success: Art + Science + Authenticity. Just watching this module one time will forever change the way you view and write your copy.

PHILOSOPHY ON WORLD-CLASS 

COPY: ART + SCIENCE + 

AUTHENTICITY

• ​How to find and master writing copy in your own authentic voice in the shortest time possible…
• ​The magical blend of the “science” and “art” of truly great copy.
• ​#1 most powerful mindset hack you must do before ever writing a single word.

QUICKSTART MULTI-MILLION 

DOLLAR COPYWRITING 

FORMULAS

• ​ Arman’s secret 4-step formula for writing any kind of copy…
• ​ How to quickly “tweak” any template, swipe, or formula to make it feel authentic.
• ​ 4 proven templates you can use in any medium, for any product, to any audience…

MARKET RESEARCH & IDENTIFYING YOUR NICHE

• ​ A near foolproof way to speak directly to the heart of your prospects problems without it feeling salesly or manipulative…
• ​ What the pet industry teaches us for emotionally ‘hooking’ your target audience.
• ​ How to create an almost foolproof informational product (if you choose).
• ​Exhaustive checklist of Arman’s own research process.

DEVELOP YOUR CUSTOMER AVATAR

• ​The one mistake even experienced copywriters make…
• ​How to have your prospects saying “it’s like you’re inside my head”…
• ​Access to Arman’s closely guarded “Audience Profile Checklist”.
• ​Why this “Little Johnny” secret will forever change how you write

TRANSFORMATION: WHAT DOES 

YOUR CUSTOMER ASPIRE TO?

• ​By far the #1 most important ingredient in writing powerful copy.
• ​Why features and benefits alone just aren’t doing it any more…
• ​This popular meditation app reveals exactly how to write compelling copy.

THE F.A.B. PRINCIPLE

• ​Words you should and shouldn’t ever use in your copy…
• ​How the “F.A.B. Principle” instantly makes your writing deeply personal and engaging.
• ​The single best strategy to show your prospect that your company, product, or service is the only one they should even consider…

MODULE 02

THE COMPLETE 10-STEP FRAMEWORK 

This module Arman walks you through his 10-step framework for writing compelling copy. From start to finish he shows you everything you need to write any kind of promotion.

GRABBING THEIR ATTENTION: HEADLINES

• ​The easiest way to write winning headlines.
• ​How to get attention in a crowded marketplace without sounding “over the top”…
• ​How to make big “believable” promises.

PROBLEM SETUP + PROVIDE SOLUTION

• ​How to show your prospect that you deeply understand their exact problem.
• ​The “ease of use” hack to instantly connecting with your prospects deepest desires…
• ​An ancient, thousand year old strategy for setting up your problem and solution.

SHOW RESULTS 

& DETAIL THE BENEFITS

• ​The most powerful kind of result you want to show first…
• ​How to use “future casting” to make the benefits feel real, now.
• ​What Arman did on Lewis Howes sales letter that you should be using too!

CREDENTIALS 

& SOCIAL PROOF

• ​How to inject humility into your social proof so you connect with your readers instead of coming off cocky or arrogant.
• ​An ingenious strategy for instantly creating new social proof out of thin air…
• ​What McDonalds is teaching you everyday about credibility…

MAKE YOUR OFFER

• ​#1 mistake made in copy when it comes to making the offer…this “erases” all the work you’ve done and makes your prospect feel “put off” by your offer…
• ​The real reason “take away selling” is so popular.
• ​Secrets of “stacking the deck” which consistently increase conversions.

ADD BONUSES + STACK THE VALUE

• ​How to use bonuses in the right way where it doesn’t just look like more “fluff”…
• ​What Tim Ferris knows about “bonus stacking” that other marketers completely miss.
• ​The exact multiple all of your bonuses should add up to.

REVEAL YOUR PRICE

• ​List of “what not to do” when transitioning into your price reveal…
• ​How adding a “price story” reduces buying resistance.

INJECT SCARCITY

• ​Arman’s “Takeaway Formula” that’s been split tested and out performed almost any other strategy he’s tried…
• ​Something 99% of marketers and business owners completely miss when positioning their offer and how to fix it with one line of copy.

GUARANTEES

• ​How to create an irresistible guarantees which “box in” the reader and compels them to take action…
• ​How to reverse all risk without losing your shirt as the business owner.

FINAL CALL TO ACTION

• ​Phrases you can swipe to powerful close almost any promotion you write!

MODULE 03

TECHNIQUES & FORMULAS FOR WRITING KILLER COPY 

Inside this section is where Arman takes a deep dive into all the nuances of writing copy for different mediums. If you’ve ever wondered how landing page copy differs from sales letter copy, here’s where you’ll find all the answers. With multi-millions in sales data, Arman knows the exact optimization tweaks you should make to see the greatest results.

HEADLINES 2.0

• ​How to change your headline based upon what you’re using it for…
• ​Arman’s 10 key tips for improving any headline you write…
• ​Little known headline tools that’ll save you huge amounts of time!

LONG-FORM SALES PAGES

• ​Do you choose design before copy, or copy before design?
• ​The experts “rule of thumb” when determining how long your sales letter should really be…
• ​Where to include your call to actions to predictably bump up conversions.

LANDING PAGE COPY 

THAT CONVERTS

• ​A breakdown of the main difference between sales pages vs landing pages…
• ​5 most common mistakes marketers make when writing landing page copy.
• ​The most certain way to increase conversions of any landing page…

VIDEO 

SALES LETTERS

• ​The correct way to script your “vsl” no matter what you’re selling.
• ​Fastest hack to cranking out a high quality script…
• ​Learn what works as Arman completes a line by line breakdown of a winning video sales letter!

WEBINARS

• ​When you should use a webinar and when you shouldn’t…
• ​The “insider secrets” of webinar writing.
• ​3 “no brainer” ways to quickly map out your entire webinar flow.

MODULE 04

EMAIL COPYWRITING

Email remains the #1 driver of sales for online businesses. What many others keep closely guarded, Arman is going to reveal with open arms. This module alone will help you start making new sales almost instantly if you use it.

WRITING ONE-OFF EMAILS

• ​The truth behind writing effective subject lines.
• ​Exactly how to structure your email and it’s length…
• ​How to immediately capitalize on the #1 way to sell nearly any product or service.
• ​Detailed strategies to getting outstanding open rates and click-throughs!

MULTI-EMAIL STORYTELLING SERIES

• ​Why and when it’s important to use an email series instead of just broadcasts.
• ​The in-depth differences between “pre-buy” and “post-buy” email strategy.
• ​How to make a small fortune using a few secret email copywriting tips…

STORY ARCS & NARRATIVES

• ​How to create a massive level of engagement with “story arc” email campaigns.
• ​The “no-sweat” method to quickly writing captivating stories in your emails.
• ​The Hollywood secret of “open loops” and how to use them in your copy to increase open rates.

MODULE 05

EVERY LITTLE TOUCHPOINT COUNTS

In this module …

MICRO-COPY 

FOR ECOMMERCE

MICRO-COPY TO 

CONFIRM WHAT’S HAPPENING

MICRO-COPY TO 

HELP SOLVE MISTAKES

MICRO-COPY 

FOR YOUR CTA’S

WRAP UP