7-Figure Marketing Copy Book – Sean Vosler

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MASTER THE MOST POWERFUL MARKETING SKILL: COPYWRITING

Introducing The 7-Figure Marketing Copy Guide…

Unlock These Tried, Tested & PROVEN Copywriting Methods:

•  10+ easy to follow copy methods that you can use right away to boost conversions
•  Writer’s block killers, includes 3 simple exercises to push you through
•  Dozens of templates and copy case studies for you to reference while you’re writing
•  and much more! (see the list below)

Learning this skill solves many of the toughest business problems entreprenuers face on a daily basis…

So, What Is The Single Most Valuable Entrepreneurial Skill?

The first sale is a crucial vote of confidence your audience gives with their bank account. If you’re facing this obstacle chances are you’re most likely lacking in one particular skill…

• … It’s the skill that drives almost every dollar made online and off. 
• … It’s the skill that can transform a run-of-the-mill business into a wealth generating machine.
• … It’s also the skill that many veteran entreprenurs confess is the toughest to master.

I never blame anyone for struggling with it. 

It’s not a skill that is taught in school or prioritized in college. 

Confession time…

and this is a confession you won’t often hear from an online entreprenuer.

Even though this skill directly generates the most revenue in my business, in reality, I’m not a “professional” at it. I developped this skill out of necessity, not out of desire. 

And one of my biggest regrets is not learning its foundations sooner.

Most people think it’s skills like…

• ?Networking
• ?Advertising
• ?Social Media
•  Money management
•  Branding
•  Leadership

… are the most important entrepreneurial skills.

While these are very important skills in their own way, they’re relatively easy to outsource or develop.

So what is this always in demand “profit skill”? The one skill almost all successful business owners will admit is in large part responsible for their success?

If you haven’t already guessed it, that skill is copywriting. 

Specifically, sales copywriting…

COPYWRITING

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. But copywriting is soooo much more than the academic definition.

Yet, copywriting seems to be the one business skill that’s riddled with… well, riddles.

Keep reading this article and I’ll teach you how to solve the copywriting riddle, and take the headache out of writing marketing copy for good. 

I’ll also hand you a copywriting method I’ve developed that’s saved me countless hours, one that will help you create ‘addictive’ content centered around selling your product or service.

One quick clarification before I share this method…

I’m not a copywriter. 

And you don’t have to be one either…

You read that right, copywriting is a skill I use; but it doesn’t make me a copywriter. I guess you could say I run a marketing agency, but I usually tell folks who ask that I’m an investor. Not in the “wallstreet investor” kinda way, I mean I’ve adopted their MINDSET around making business decisions. 

You see, what I invest in are the skills that make myself and my clients the most return on the time I spend learning them.

… I’ve learned how to build highly complex marketing funnels that have generated well over $40,000,000 in profits.

… I’ve learned how to create and edit high-quality videos. (I even have my own studio)

… I’ve learned how to design and structure great sales pages (graphics, and the tech – yes I built the page you’re on now.

… I’ve learned how to set up incredibly intricate auto webinar systems, with dynamic follow up email and advertising sequences. .. With one webinar having over 1M Views, you’ve probably seen it… 

But I’ll say it again…

NONE OF THESE SKILLS, and I really mean NONE OF THEM, can shake a stick at compare with the staggeringly results my copywriting skills have brought to myself and clients. For many of my clients, I’m the most profitable “division” of their company since I’m able to leverage their audiences with simple copywriting strategies & tactics that brings them amazing return on their ‘investment’.

Truth is… You can be a great funnel developer, video producer, freelancer, graphic designer, “e-commerce-marketer”, or agency owner…

But, if you can’t persuade people to actually buy your stuff (or your client’s stuff)… well… you’re screwed.

Most product failures I’ve seen over the years had less to do about the product, and more to do with their ability to communicate it’s value to their audience.

Communication is almost always the missing piece.

So, what is the key to solving the copywriting riddle?

If you dread copywriting as much as most do you must learn how to leverage copywriting methods to help you craft it QUICKLY and EFFECTIVELY.

I’m not just talking about “fill in the blank” templates, though they can be useful, I’m referring to methods of deconstructing marketing that’s already working and apply the strategy to your own marketing assets… along with taking strategies used for hundreds of years and systematize them into your business.

In short…

If you learn how to leverage copywriting methods, you won’t always have to rely on “guessing” if your marketing will work.

That ONE ‘Simple’ Method Has Helped Me Develop Hundreds of Profitable Copy Pieces FAST…

I’m sure it’s not a stretch to say that with just this one method you’d be able to walk away from this page and improve your own writing… or at the least help save you time in brainstorming profitable copy ideas.

That’s precisely why I’ve put not just one, but 12+ different time saving and profit maximizing methods together for you to use in your own marketing.

Using these methods have helped me transform my 6 figure per year agency into a 6 figure per month agency with clients regularly paying me $10k+ per month.

I’ve decided to put them all together in an easy to follow guide at an incredibly low price, let me give you a quick tour of what you’ll be getting today…

This is a “Living” Book With More Methods Added Monthly… With The Lifetime Pass You’ll Be Able to Unlock ALL The Future Methods At No Extra Cost

The Methods Included Today…

WHAT’S IN IT FOR YOU?

This Guide Takes the Pain out Of Writing Copy

It’s All Included In Our Lifetime Access Membership Area

A glimpse into what you’re unlocking today…

– Matt Hall ~ Copywriter & Content Strategist

it’s just easy to use

• ATTENTIONIn the first 4 methods I’ll break down several insane ways to brainstorm attention grabbing content that pulls your reader into your orbit.
• FOCUSOne “arm-twisting” strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.
• SOCIAL STRATEGYA caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
• CASE STUDY STRAT Simple way to generate case studies to prove your point both logically and emotionally.
• THE KENDRICK LAMAR COPY RYTHM A 4 step process to transform your everyday boring copy to prophetically profound muses. 

bye bye industry jargon

• EGO PATHOS LOGOS The math behind the highest converting copy for the last 100 years broken down into the proven conversion ratios.
• KNOW LIKE TRUST CHALLENGE CONVERT A detailed look at my high converting email sequence that you can copy/paste into your business.
• BANNER BLINDNESS BUSTER Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
• HUNDREDS OF EXAMPLES I’ve combed through the best of the best examples of what’s working now so you have clear cut examples to pull from.
• MAKE THEM FALL IN LOVE Writing copy is a lot like dating, I’ll walk you through the seductive yet respectful ways to persuade your readers.

saves you time

• HIGH CONVERTING SALES PAGE OUTLINE Simple to follow template built on the back of 100s of split tests, it’s my highest converting page!
• BETTER EMAIL OPEN RATES Pick the right email subject line to boost opens, along with one trick to add a hidden “sub headline” to any email.
• OPT-IN RATE OPTIMIZED SQUEEZE PAGE TEMPLATE It’s not always about the percentage that opt in, it’s how many of those turn into buyers!
• KEEP THEM ON YOUR PAGES LONGER Bounce rates are a good indication of how engaging your content is, boost engagement with specifically engineered questions.

increases your sales

• FEATURE / BENEFIT CONVERSION TEMPLATE Use this to take your list of features & convert them to high converting benefit bullet points.
• EMOTION VS. LOGIC – BALANCE GUIDE What’s the right ratio of “emotional copy” vs. “logical copy”? This will help save you from having to guess with a scientific break down of the two ratios.
• ETHICAL URGENCY & SCARCITY STRATEGIES FOR 2019 Do timers & limited quantities still help conversions? You bet they do… however, it’s important you use them in the right way.
• STORY GENERATOR TEMPLATE Follow this simple step by step guide to create magnetic and spellbinding stories to captivate and convert your audience.
• UPDATED GUARANTEE TERMS TO OPTIMIZE CUSTOMER VALUE  Of course you should have a money back guarantee, but you can also use this area as a key conversion point beyond just removing risk.
• STOP – SNEAKY STRATEGY TO PULL IN “SKIMMERS”  STOP your readers form “ignoring” key parts of your message with these simple eye catching copy and graphic tools.

easy to follow

• ONE SIMPLE CHANGE TO TRIPLE PERCEIVED VALUE  The value of your product or service isn’t defined by what you THINK, it always comes down to the context your reader brings with them to the sales process.
• 37 ITEM SALES PAGE COPY CHECKLIST  Use this for your own sites or clients to make sure you’ve hit all the key points in your messaging. (Can easily be the difference between a dud & a winning page!) 
• 17 ITEM ADVERTISING COPY CHECKLIST  Take the guesswork out of writing advertising copy with my tried and tested ad copy checklist.
• 22 ITEM LEAD GENERATION COPY CHECKLIST  It’s not just about getting the lead, you need to make sure they’re nurtured! Use this checklist to verify you have everything in place to turn a lead into a life long buyer & fan!

takes the riddle out of copywriting

• CASE STUDY 1 – BTS OF MY FIRST $500K (Profit) CLIENT  Detailed break down on what it took for me to find, land, and close a 500k profit deal (from a single client!) for my agency.
• CASE STUDY 2 – BTS OF MY FIRST $227K (Revenue) EMAIL Watch as I break down one of the highest converting emails and learn how to use the principles behind it in your own writing.
• CASE STUDY 3 – BTS OF MY DAILY EMAIL TECHNIQUE You should be writing your email list MORE, let me show you how to constantly come up with ideas & content to send, without burning out your audience.

Who’s This Guide For?

SMALL BUSINESS OWNERS – I started this guide for you!

I have mad respect for anyone who’s managed to build their own business (online or offline)… This guide is built in particular for entrepreneurs who understand the value of great copy, but just don’t feel they have the time or skillset to create it. This guide is your marketing tool box, filled with easy to follow marketing strategies any business use to maximize profits. 

AGENCIES – I’ve been there!

Better results for your customers means higher rates for your agency, it’s a simple fact. If you want to be able to justify higher rates, your focus needs to shift from getting more clients to getting better results for the ones you have! Use this guide as a platform for boosting their sales, so you can justify higher rates for your services.

COPYWRITERS – Obviously a powerful tool. 

This one’s pretty obvious, however something even the most seasoned copywriter will agree with is it doesn’t matter how good you are ~ you can always get better. While this guide will help improve your skills it will also do something arguably more important… it’ll help you save time. Use these methods at the start of your project to help get clarity and maximize each hours output!

INTERNET MARKETERS – I’ve helped quite a few, let me help you! 

If you make a living selling things online than you know how important copy can be. Let this guide serve as your secret weapon to creating high converting landing pages and videos. If you hit a snag while writing simply open to one of the many methods for inspiration and starting points.