Adobe Analytics For Beginners – Fiona De Brabanter

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Become great at Adobe Analytics

Adobe Analytics is considered the Rolls Royce of the digital analytics tools. It is super fast, it allows you to build very powerful reports, conduct deep dives, and avoid data sampling.

Adobe Analytics is a leading digital analytics tool for measuring the performance of your digital assets (websites, mobile apps, and marketing campaigns).

If you already know Google Analytics or digital analytics as such, it’s actually quite easy to get going in Adobe Analytics. There are some critical differences, and you will learn what they are.

This course will help you gather actionable insights with Adobe Analytics to make informed decisions.

What this course will teach you

In just 5 hrs and 22 mins you will:

• Get an understanding of key concepts of Adobe Analytics, and how to use different metrics.
• Explore the Analysis Workspace with reports, dashboards, and other tools of Adobe Analytics.
• Look at how to set up and track campaigns, and how best to leverage Report Builder.
• Create and interpret mobile, video, path, visitor profile, retention, and other popular reports.
• Use the powerful custom segments and calculated metrics features.

In just 6 sessions, you’ll be able to…

• Have a clear understanding of the terms and metrics used in Adobe Analytics
• Understand conversion and traffic variables
• Be able to create and manipulate reports, use metric- and item-level reports
• Build and share dashboards
• Create custom dashboards in the workspace
• Know how to generate management reporting dashboards
• Create and use calculated metrics
• Set targets and alerts
• Work with ecommerce reports
• Track campaigns and leverage marketing attribution
• Get data into Excel with Report Builder
• Be able to create and apply segmentation effectively
• Be able to set up and review conversion funnels for sales, leads, and other outcomes
• Understand customer behavior for key conversion journeys
• Be able to measure and monetize channel performance

After taking this course, you’ll be able to navigate the reporting interface efficiently, create engaging dashboards to answer stakeholder questions, and configure reports for effective decision-making.

Using hands-on exercises, you’ll learn how to segment your data, create calculated metrics, implement powerful visualizations for analysis, perform more sophisticated and intelligent analysis on marketing performance using attribution metrics, and share your reports.

This course is for you if you…

• Are a marketer or an analyst looking to leverage the benefits of Adobe Analytics
• Already know Google Analytics, and are looking to add on Adobe Analytics skills.
• Are looking to optimize your website, mobile app, and marketing
• Want to learn how to use Adobe Analytics successfully after implementation
• Know there’s more to Adobe Analytics than the reports you occasionally look at, but you don’t quite know where to start.

This course is designed for marketers, product managers, IT, and communications professionals who need to understand their customers’ online behavior, web content performance, and campaign ROI using Adobe Analytics.

This course is NOT for you if you…

• Are totally new to the digital marketing landscape
• Have no basic knowledge of what digital analytics is
• Don’t like data
• Are looking for a guide on the technical implementation of Adobe Analytics

Designed for marketers looking to get organized, optimize, and improve their marketing campaign efforts

This course is appropriate for any level of marketing expertise and anyone looking to improve how they build, execute, and launch marketing campaigns.

Students should have experience building or working on marketing campaigns and projects to benefit most from the framework and strategies presented in this course.