Advertising Photography and Retouching – Karl Taylor

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The Karl Taylor Advertising, Product and Still Life Photography course is fifteen years of professional experience packed into six DVDs. Go behind the scenes on twenty unique advertising photo shoots and learn tips and techniques that will take your photographic portfolio to the next level. With a comprehensive guide to maximise results with Photoshop, this series will fast track your way to stunning, pixel perfect images. Get inspired by the possibilities as you discover how the professionals light and photograph a range of products. From a schooner of beer to a sports car, the range of subjects covered will have you prepared for any photographic challenge thrown your way.

This course also gives you access to an exclusive ‘Pro Members Area’. This is an online forum where you can ask questions on the course material and get professional feedback on your own images. If you are already an industry professional the Karl Taylor Advertising, Product and Still Life Photography DVD set will turn you into an industry leader.Studio Overview – Take a look at the basic setup required for advertising photography. Get valuable advice on the useful accessories and lighting essentials utilised in the most common advertising and product shoots.

Cameras & Workflow – Learn what consideration needs to be given to the way you approach a photo shoot. Gain knowledge on what simple things can be done during a shoot to improve your workflow and maximise efficiency.

Product Photography – Discover how to make a product look desirable for advertising. Solve common challenges such as lighting and product positioning for oddly shaped items.

Automotive Photography – Cars can be very difficult to shoot and normally involve a specialized studio and expensive lighting equipment. Follow Karl as he shoots a sports car in a shipping warehouse using only his standard studio gear.

Shooting Glass and Liquids – Get handy tips for working with these difficult materials. Learn how the methods used here will help you overcome a variety of other similarly difficult lighting situations.

Shooting Paint Explosions – Spectacular results go hand in hand with phenomenal challenges. Learn how to overcome serious complications by getting creative with your execution. The paint explosion shoot will open your imagination and show you what it takes to achieve unique, eye-catching images.

Working with Reflections – It is not easy to photograph reflective items like jewellery or stainless steel and retain a subtle elegant mood. Learn to avoid unsightly reflections with tips from this shoot that you can apply to many other photographic scenarios.

Shooting a Cover – Learn how to shoot a glamour model for the cover of a magazine. Realise how lighting and composition is used in conjunction with Photoshop to achieve that flawless look.

Turn Simple into Sexy – How do you turn a simple everyday item into a work of art? Discover the elements of a successful advertisement. Learn how to enhance appeal in an object using lighting and camera angle techniques.

Product Photography Fundamentals – If executed correctly, product shots can be a reliable source of income. Learn how to set up a professional quality shoot in minutes. Get a few simple tips that will save hours in Photoshop.

Art in Advertising – Educational and inspirational, learn how to blur the lines between art and fashion photography. Push the technical boundaries as you follow Karl through the process of his challenging ’Cloaked with Paint’ shoot.

Photoshop Retouching – These days, it’s a given that all high-end advertising images go through some sort of post-processing. Discover why Photoshop is an integral part of the process and get advice on the important considerations required to make your images succeed.