Alicia Penhorwood – PITCH TO THE MEDIA
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Alicia Penhorwood – PITCH TO THE MEDIA
Who is this course for?
You’re struggling to reach your audience. No-one knows you exist. Your Instagram account has 7 followers. Your brand or product would go gangbusters if only more people knew about it.
This course is for those who don’t have a PR agency. You’re someone who’s doing it all themselves. You recently launched your business and want others to believe in it as much as you do. After all, you’ve poured your heart and soul into getting it to this point.
It’s for people who want to grow a following – and fast.
You’re ready to finally learn how to speak to the media in a way that captures their attention and imagination. This skill, once mastered, will continue to serve you throughout your startup journey.
You don’t have a tonne of cash to invest in paid advertising, nor do you feel you need to at his point. Your amazing product, label or service will speak for itself.
A word from Lisa Messenger
Has my pitch ever been rejected? Hell yes!
When I started Collective Hub I heard more nos than I ever have in my entire life.
Rejection was around every corner. But I had a vision and I truly believed in what I was selling. That’s why I’ve created this course for you.
To understand the crucial difference between storytelling and story selling and to teach you the insider tips and tricks so that you can hear more yes and less no when it comes to pitching your passion project, business or brand to the media.
This is How to Pitch to the Media…
What you will learn:
Lifetime access and free updates to the course. You can expect 6-modules in total featuring videos, exercises and bonus worksheets to transform you into a pitching pro!
- How to embrace your story
- Getting published
- Understanding the media landscape
- How to email an editor
- How to create a pitch with a punch
- How to send a follow-up email
- How to understand your audience and find the perfect channel for your story
- What to say and what not to say
- How to hone your elevator pitch
- Dealing with rejection
- Pitch for real!
What’s the end goal of taking this course?
Perhaps you’re a first-time entrepreneur with a single-product company, a sustainable fashion label, a service that people need to know about.
How do you get your most beloved magazines, websites and blogs to offer you much-coveted coverage? Learn precisely what they’re looking for in a pitch, when they want it, and which supporting materials will seal the deal.
Receiving countless pitches every day here at Collective Hub, we know too well why some hit the mark, not to mention the formula for a pitch that can’t be refused.
Course Curriculum
PITCH TO THE MEDIA
Welcome to Collective101
A Note from Lisa
Embracing Your Story
Episode 1: Embracing Your Story (10:08)
Exercise: Who are you?
Exercise: Write your story
Getting Published
Episode 2: Getting Published (13:30)
Template: Your Media Contact List
Workbook: The Media Landscape
How To Email an Editor
How To Email an Editor (9:41)
Exercise: Do Your Research (know when to pitch)
Workbook: Pitch Calendar Template
Exercise: Craft Your Pitch
Exercise: Elevator Pitch
Pitching: The Dos & Don’ts
The Art of the Follow Up
Video: The Art of the Follow Up (9:03)
Checklist: Your Follow Up Checklist
Dealing with Rejection
Episode 5: Dealing with Rejection (9:16)
Checklist: Your Self-Care Checklist
Exercise: Niche Media List
Leveraging Coverage
Episode 6: Leveraging Coverage (9:16)
Workbook: Amplify, Multiply & Drive Reach
Now Pitch for Real!
Now Pitch for Real!
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All the courses on WSOlib are led by top authors and experts in their respective fields. Rest assured that the knowledge and skills you acquire are reliable and highly applicable.
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