Amazon FBA Step-by-Step Guide to Picking, Listing, Importing, and Marketing a Product – Erik Rogne

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The idea of starting an Amazon FBA business is very appealing. Many of us use Amazon to buy products on a weekly basis (or at least know someone that loves Amazon).

The idea of launching your own product on Amazon is something that would give you passive income and is a solid side-business that could turn into a full-time thing making lots of money. And how good would it feel to tell your family and friends that one of the products they ordered is yours?

The idea sounds great but what is the reality?

We asked 454 students what their greatest fear is:

Here are common responses we received: 

“Yes… It is fear. Afraid of not being able to find a product that will sell. Also afraid of spending cash that I won’t get a return on.”

“Fear of not being able to sell anything. Fear of not being introduced into a market that is already capped.”

“Fear of picking a product that won’t sell.”

The Big Problem

And when we dug deeper we saw that most people are afraid that they will do all the work and launch their product to crickets…

Or they will launch a product and eventually get beat out by someone else, will get their product stuck in customs, that the market will be saturated by the time they launch, or whatever other fear they have that they will fail losing their time and money.

These fears stop 90% of people that want to start an Amazon FBA business right there. That 90% that talked about the idea of it gives up because of one of their fears.

The remaining 10% continue their research online and let’s face it… they get completely overwhelmed. I don’t have to tell you about information overload. We all know the feeling.

How Often Does This Fear Come True?

You would think that there must be a lot of people that do waste their time and money on a product that doesn’t work. Because so many people are afraid that it will happen to them it must be happening a lot, right?

In our experience, the truth has been surprising.

The overwhelming majority of our students at least break even on their first product. Most find their product to be profitable. And on top of that, we haven’t had a single student so far regret pursuing Amazon FBA. Even if they didn’t end up with a profitable product they tell us how much they’ve learned in the process and usually try again.

It’s a great reminder to question your fears. Just because they feel scary and real doesn’t mean they are.

James’s Story

James is an interesting character. He had a strong desire to start his own business with Amazon but he found learning to sell on Amazon overwhelming.

When James first started looking into the possibility of selling product on Amazon he was skeptical. He discovered it by watching YouTube videos of these people saying they were getting rich without any work.

Out of curiosity, James decided to join an in-person Amazon FBA jumpstart class. Wow, was he wrong–there was so much information given in those two days and no time to be actually hands on, all of the action needed to be taken after the workshop and this is where everyone got stuck.

James Found A Solution

James was back at the beginning and felt lost. After a couple of months, he came across the ImportPanda Perfect Product course. After reading their blog posts and watching their webinars, James could tell Erik knew what he was talking about, so he decided to join because of the action-based step-by-step model.

The course was perfectly paced, quick enough to push you, but slow enough to allow you to take action between each step–it allowed you to absorb the information and then immediately act on it, where he learned so much more than the in-person jumpstart class.

Throughout the course, James was consistently coached and has been taught to look at things in different ways. Fast forward to today, and James has a successful product launched on Amazon which wouldn’t have been possible without this course.