Become great at digital analytics – CXL

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Become great at digital analytics.

Get advanced level skills in digital analytics. 

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

• Get strong skills in the Google’s suite of analytics tools like Google Analytics, Tag Manager, and Data Studio.
• Learn data storytelling, presenting insights, and changing minds
• Master the discipline of digital analytics

Become a pro at digital analytics

Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.

Digital analytics is the most sought after specialization in this era of data-driven marketing.

In this online training program…

…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio. In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.

By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.

Massive demand for analytics talent

There’s much more demand for digital analysts than there are qualified professionals. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than right now.

If you do a search on LinkedIn right now for jobs requiring Google Analytics and Tag Manager skills, it’s in the multiple thousands.

What you’ll learn and how

A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.

We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.

Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.

Lessons include optional assignments to apply what you’ve learned.

Get Become great at digital analytics – CXL, Only Price $117

4 cumulative tracks, 44h 49min of videos & study material

Minidegrees are collections of individual courses, grouped together around a theme. Digital Analytics Minidegree is designed to give you advanced level skills in digital analytics.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

1. Google Analytics

Recommended event video viewings: 4

• Kristoffer Ewald – Modern measurement strategies
• Michele Kiss – Mastering analytics for optimization success
• Annie Cushing – How to give your data an annual checkup
• Yehoshua Coren – Improving conversion rate using digital analytics

Analytics fundamentals

Click on the lesson to the right to read about the basics of digital analytics.

Google Analytics for beginners

Instructor: Chris Mercer

Go from zero to effective in using Google Analytics

Google Analytics audit

Instructor: Fred Pike

Learn how to audit and propose solutions to Google Analytics issues

Using aalytics to find conversion opportunities

Instructor: Jeff Sauer

How to identify conversion opportunities with Google Analytics.

Intermediate Google Analytics

Instructor: Chris Mercer

Extract expert-level marketing insights from Google Analytics

2. Presenting data

It’s not about data, but insights. This track teaches you how to work with data, how to present insights from it and how to persuade minds with data.

Google Data Studio

Instructor: Michele Kiss

Learn to create impressive, time-saving reports with Data Studio

Learn to create more insightful reports and save time in the process with Data Studio.

reporting | analytics | CASE formulas | visualization

BigQuery

Instructor: Khrystyna Grynko

Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.

Facebook analytics

Instructor: Chris Mercer

Become a savvy Facebook Analytics user in an hour.

3. Google Tag Manager

Learn the ins and outs of Google Tag Manager. From deploying tools to advanced javascript.

Google Tag Manager for beginners

Instructor: Chris Mercer

Master fundamentals of Google Tag Manager

Apply basic GTM knowledge for increased power and control over data measurement.

tracking | the data layer | tagging

Intermediate Google Tag Manager

Instructor: Chris Mercer

Unlock the true power of Google Tag Manager

Advanced Google Tag Manager

Instructor: Simo Ahava

Turn your website into a tracking machine by mastering Google Tag Manager

4. Attribution

Attribution

Instructor: Russell McAthy

Learn how attribution makes your marketing work.

This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.

attribution | consumer behavior | analytics