Bly Copy Training Recordings 2022 – Robert W. Bly

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Dear Copywriter (or Soon-to-Be Copywriter):

When we launched the Pilot Program for “Bob Bly’s Online Master Copywriting Class,” I put into it just about everything I know about writing A-level copy and starting and running a high-profit freelance copywriting business. And then some! 

Now, all else being equal, wouldn’t you rather get training in how to write kick-butt copy … earn an annual 6-figure income as a freelance copywriter . . . and accumulate a 7-figure net worth – from a guy who has not only done it for over 4 decades … but continues doing it year after year – not only because it’s extremely lucrative – but also because I love it!

Well now, I have a new money-saving and eminently affordably special offer on copy training for you. You get unlimited access to the videos of the 12 course modules — at a hefty 93% savings off what other copywriters have paid for the same material.

Our students have paid as much as $7,500 for these master copywriting tips, tactics, and proven response-boosting strategies.

But now your “tuition” is a tiny fraction of that amount … and you get a dozen online videos recordings giving you the exact same copywriting secrets and lessons I share with our attendees in my $7,500 live program. 

However, these videos won’t cost you $7,500. Not even $750. In this streaming video home study course, your investment is just $397. Your savings: a whopping $7,103. And the 12 class modules are prerecorded, so you can watch them as many times as you like whenever you want a refresher.

Students praise Bob Bly’s Master Copywriting Course

“Bob, to say the most recent session was timely would be an understatement. Here’s why: After marketing my Info Kit sales letter on my website, I got a sign up and an enquiry from a prospect here in England. Today, I used a lot of the techniques and feedback you gave us last night and closed a deal for a sales letter and a VSL. Nice one, Bob, and thanks for the help and guidance.”

–Talvinder Sambih, Bly Copy Training Student Sept 2020 Class

“I am taking your pilot Successful Copywriting Business course and I just want to tell you how much your course is helping me. In addition to the knowledge you’re so generously sharing with us, your course is giving us newbies a greater sense of confidence. Thank you very much for doing this for us.”

–Kalani Walther

“What I am excited about today is that because of your training, I can now identify ‘why’ copy doesn’t work, and have some sense of how to improve it. Thank you, Bob. Your comments are so encouraging to me. And the experience of working with a real client was valuable. Thank you for coaching on that. I feel good about it.”

–Eric Nielsen, Bly Copy Training Student Sept 2020 Class

“I wanted to say thank you for a wonderful class. There is nothing more valuable than having feedback from a master mentor such as yourself. Your instruction has made me much more confident in my direct response copywriting ability.”

— Tyler George, Bly Copy Training Student Sept 2020 Class

“Thank you for this … course, Bob. And thanks to everyone else on your crew! The generosity all of you have displayed over the months is definitely making this experience truly feel World Class.”

— Sashu Rodriguez, Bly Copy Training Student Sept 2020 Class

Here are the 12 course modules you get

 8 core course modules….

Core Course Module1: Overview

>> Build a 6-figure freelance copywriting business.

>> Become an A-level copywriter.

>> Get more clients than you can handle.

>> Double the results your copy produces.

>> Establish yourself as a recognized expert.

Core Course Module 2: Gaining Deep Prospect Knowledge

>> The S.A.P. formula for copywriting success.

>> 15 ways to take a deep dive into the customer’s mind.

>> Using the B.D.F formula for uncovering the core buying complex.

>> Clayton Makepeace’s secret for making copy resonate.

>> Tap into these 17 fundamental human desires.

Core Course Module 3: The Motivating Sequence

>> The 5-step Motivating Sequence for maximum response.

>> 11 additional formulas for making copy even stronger.

>> The secret of the Sea-Monkeys. 

>> Making outrageous free gift offers profitable.

>> The secrets of the Franklin Mint chess set.

Core Course Module 4: Differentiating Your Product

>> The 3-part Unique Selling Proposition.

>> 12 ways to make your product superior and unique.

>> False logic and invent-a-term.

>> Robert Allen, Fran Capo, Mountaineer Mouse.

>> The FAB Pyramid.

Core Course Module 5: Creating Irresistible Offers

>> 4 elements of winning offers.

>> Position part of the product as the premium.

>> The magic of a dollar.

>> The 4 U’s formula.

>> Pricing and guarantee offers that work,

Core Course Module 6: Writing Copy That Sells

>> A copywriting lesson from Monty.

>> The 4-S formula for making your copy easier to read.

>> Why word choice matters so much.

>> The power of specifics.

>> A copywriting lesson from Texas Holdem.

Core Course Module 7: Prospecting

>> 12 proven self-promotions for freelance copywriters.

>> A lead-generating letter that pulled a 10% response.

>> How to create a Copywriting Information Kit.

>> The MAD-FU formula for qualifying potential clients.

>> How to make your website generate a truckload of leads.

Core Course Module 8: Getting Prospects to Hire You

>> 15 reasons why clients hire freelance copywriters.

>> 9 steps for converting sales leads into copywriting clients.

>> What to do when a potential client ghosts you.

>> 23 great copywriting niches.

>> 9 common sales objections — and one good answer to each.