Book Yourself Solid – Michael Port

Salepage link: At HERE. Archive:

Most small business owners are doing it wrong.

They put the cart before the horse… and try to run before they can walk.

And still, they’re not getting enough of the right types of clients.

Dear Business Owner,

• Have you ever had to compromise to sign up a new client?
• Perhaps you gave a client a discount to work with you, or added extras and bonuses to persuade them that you’re worth your asking price?
• Have you ever struggled to find enough people to work with, only to end up with clients who don’t appreciate or respect you?
• Have you ever had trouble answering the question “why should I work with you?
• Do you feel you’re not charging what you’re worth?
• Are your competitors – who aren’t as good as you – getting more business than you?
• Do you want more clients?

Marketing doesn’t get you clients

(Gasp!) In fact, all that marketing does is create awareness about who you are and what you have to offer the world.

Which means all your marketing might be WASTEFUL right now…

For example, you might be investing in courses that teach you how to get more clients using social media, or how to write better advertising copy, or how to cold call, or how to generate leads and traffic using local search.

And don’t get me wrong, all of these things are important… but ONLY at the right time.

Before you do any marketing at all, you’ve got to have a solid business foundation. If you don’t have a solid business foundation, then all of your marketing is for nothing.

Imagine for a second that you spend $50,000 on Facebook advertising. You generate a HUGE amount of traffic to your site … but you get frustrated because not many people are signing up to join your list … and Nobody’s Buying Anything.

This happens ALL the time, and not only with Facebook. You might have experienced meeting people at networking events … who never become clients.

Or you have sales conversations with “interested prospects” that don’t go anywhere and leave you frustrated and broke.

Or – despite all the time and effort and money you’ve spent on developing your products and services and website and business cards – Nobody cares except you and your mother.

Here’s why that happens…

When you grab people’s attention, they immediately ask themselves some questions about you and your business.

Specifically, they ask:

• Do I belong here?
• Are you right for me?
• Do you understand me?
• Have you got something that can help me?
• What’s in it for me?

Then, they’re going to look at you, and ask the CRUCIAL question:

• Why should I do business with you instead of
  anybody else?

And if you can’t answer all of those questions to their liking, then you’re bang out of luck.

You’ve just lost an important client.

But it doesn’t have to be that way …

… because for three short and punchy weeks this May I’m putting on a live immersion course that you should join.

A the end of the Book Yourself Solid® Business Foundation you will have solid,

compelling and downright irresistible answers to All of those questions, and a whole lot more

• You’ll have implemented a strong RED VELVET ROPE POLICY that means you’ll only ever work with clients who energize and inspire you and allow you to do your best work.
• You’ll have created your IDEAL CLIENT avatar, so that you’ll be able to hone in on the people you’re SUPPOSED to work with.
• You’ll have gotten rid of all of your WRONG CLIENTS who sap your energy and will to live, and replaced them far more lucrative and enjoyable people.
• You’ll have identified a watertight TARGET MARKET who will go mad for your message and services.
• You’ll know exactly WHERE to do your marketing and selling to get the greatest return on your time and money.
• You’ll have discovered NETWORKS of COMMUNICATION that you can ethically “hijack” or “infiltrate” to get your marketing message spread … even when you’re asleep.
• You’ll have learned how to SHOW UP authentically and meaningfully so that your prospects say “I am MEANT to work with you” and book you on the spot.
• You’ll have a crystal clear understanding of what your clients NEED AND WANT so that you can give it to them when they’re hungry to buy from you.
• You’ll have a THING YOU’RE KNOWN FOR … a “single big result” that you can hang your hat on and get people excited about, so that they won’t consider going anywhere else to get the goods.
• You’ll be able to articulate the real BENEFITS of your offering in terms that makes your prospects say “that is absolutely something I need right now” and whip out their credit cards.
• Using deep client profiling you’ll have the power to appeal to the FINANCIAL, EMOTIONAL, PHYSICAL and SPIRITUAL hottt-buttons of your prospective customers, which will trigger them to purchase.
• You’ll know how to create COMPELLING INVESTABLE OPPORTUNITIES on tap … right now and in the future … to ensure that your future ventures are insanely successful.
• You’ll have created an undeniable UNIQUE SELLING PROPOSITION so that your prospects quit shopping around and do business with you and you alone.
• You’ll have discovered the 3 core components of your POWERFUL PERSONAL BRAND so that you decide how you’re known in the world, and attract the right clients magnetically.
• You’ll THINK MUCH BIGGER about what you have to offer your clients, your family and the world. You’ll have a TAGLINE that makes you unforgettable.
• You’ll be able to talk about what you do without sounding boring or confusing or bland or like anybody else, and without EVER USING AN ELEVATOR PITCH.
• And a whole lot more.