Built to Blog – Ryan Robinson

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Built to Blog

Getting Your First 10,000 Readers and Generating a Six-Figure Blogging Income

Hey there! I’m Ryan.

Back in 2014, I started my blog here (ryrob.com). Since then, I’ve grown it to become a dependable source of six-figures in annual side income.

Today, my blog gets over 400,000 monthly readers, has more than 140,000 smart subscribers getting my weekly content, and my podcast reaches 25,000 monthly listeners. It generates anywhere from $20,000 to $60,000 in monthly income—on the side of my day job.

I’ve used my blog to broker five-figure monthly retainer deals, consulting for companies like LinkedIn, Google, Zendesk, Adobe, and Intuit. It’s helped me launch multiple products and courses. My writing and content has been featured on Forbes, Entrepreneur, Inc, Business Insider, and Fast Company amongst others.

I’ve worked with entrepreneurs like Tim Ferriss, Lewis Howes, Nir Eyal, Steli Efti and Vanessa Van Edwards to effectively market and grow their online businesses.

Choosing to invest in building a blog—and spending 1000’s of hours over the years testing, experimenting, and learning how to double down on what’s actually working best—has changed my life. But it hasn’t always been easy…

In Built to Blog, I’m opening up my personal playbook—learned through 1000’s of hours of testing, experimenting, and doubling down on what’s actually working—to show you exactly how I’ve grown my blog into a six-figure source of side income.

Throughout this course’s 54 lessons, over 8 hours of instructional video lectures, more than 15,000 words in private written content, and 5 hours of exclusive video interviews with ten of the world’s most influential bloggers, I’m showing you exactly how to build a profitable blog (without wasting time and money on tactics that don’t work today).

We cover the nitty-gritty details of everything from the mechanics of getting your blog set up and optimized, to developing a writing practice, creating content that’s designed to attract readers, driving traffic, building an email list, monetizing your blog and more. To say this is epic would be an understatement. Come join us today.

Course Curriculum

Module 1: Welcome and Introduction

• Welcome! (Watch this First) (2:00)
• The Benefits of Blogging (and Setting the Right Intentions) (6:33)

Module 2: The Mechanics (Getting Your Blog Setup the Right Way)

• 1. Finding a Profitable Niche (that’s Right for You) to Blog About (7:26)
• 2. Registering Your Domain and Selecting the Best Hosting Plan (6:19)
• 3. Setting up Your WordPress-Powered Blog (for Maximum Search Engine Optimization) (29:46)
• 4. Choosing & Installing Must-Have Plugins (17:08)
• 5. Creating Your Essential Blog Pages (9:01)
• 6. To Logo or Not to Logo? (and Adding a Logo to Your Blog) (6:28)
• 7. Tracking Your Blog Readers (Advanced Google Analytics Tour) (17:24)

Module 3: Developing a Content Strategy and Writing Content

• 1. Generating High-Traffic Blog Post Ideas (12:55)
• 2. Keyword Research, Ranking and Prioritization (23:54)
• 3. Understanding Your Readers (Demographics and Psychographics) (15:49)
• 4. How to Write Engaging Blog Content (That Converts) (18:59)
• 5. Engineering Your Blog Content for Promotion Success (17:48)
• 6. Writing Strong Headlines (16:55)
• 7. Creating a High-Converting Call-to-Action (11:14)
• 8. Publishing Your First Blog Post (and Optimizing Your Content) (22:29)

Module 4: Implementing Effective Traffic Driving Strategies

• Introduction and Overview (2:22)
• Strategy #1: Guest Posting (22:40)
• Strategy #2: Leveraging Social Media (Social Publishing) Especially Pinterest (21:34)
• Strategy #3: Utilizing Groups, Forums and Message Boards (Social Interaction) (10:54)
• Strategy #4: Building Win-Win Relationships with Other Bloggers (16:53)
• Strategy #5: Answering Questions on Quora (8:04)
• Strategy #6: Using Your Email List to Drive Regular Traffic (7:18)
• Strategy #7: Interviewing Others in Your Niche (12:02)
• Strategy #8: Publishing Infographics and Doing Outreach (11:50)
• Strategy #9: Republishing Content to Sites Like Medium and LinkedIn (8:30)
• Strategy #10: Landing a Publication Column (14:21)
• Bonus Material: Anatomy of Viral Content (eBook) and Your Promotion Checklist

Module 5: Email List Building and Starting Conversations

• 1. The Importance of Building Your Email List from Day 1 (2:14)
• 2. Choosing the Right Email Server Provider (Mailchimp vs ConvertKit vs AWeber) (37:30)
• 3. Designing High-Value Calls-to-Action and Encouraging Sign Ups (9:45)
• 4. Relationship-Building with Your Subscribers (6:57)

Module 6: Monetizing Your Blog and Generating Income

• Introduction to Monetization (1:27)
• Monetization Path #1: Sponsored Blog Content (9:33)
• Monetization Path #2: Selling Your Services (Freelancing, Consulting, Coaching) (6:46)
• Monetization Path #3: Digital Products (Online Courses, eBooks, Communities, Membership Programs) (11:11)
• Monetization Path #4: Traditional Advertisements (6:57)
• Monetization Path #5: Affiliate Commissions (20:31)
• Monetization Path #6: Podcast Sponsorships (8:22)
• Monetization Path #7: Software Tools (and Other Products) (8:03)
• Monetization Path #8: Business Partnerships (3:47)

Module 7: Maximizing Your Productivity, Creating Winning Habits and Avoiding Failure

• 1. Why Most Blogs Fail (and How to Avoid 4 These Traps) (3:42)
• 2. Winning Time (and Opportunity) Management Tactics (7:23)
• 3. Identifying Small Signs of Traction and Doubling Down (6:07)

BONUS: Website Page Templates (Privacy Policy, Terms of Service, Etc.)

• Website Page Templates (Privacy Policy, Terms of Service, Affiliate Disclaimer)

Interviews with the World’s Top Bloggers

• Jon Morrow (Famous Blogger) on Getting Millions of Readers and Building a Seven-Figure Blog (50:02)
• Pat Flynn (Smart Passive Income, Best-Selling Author) on Validating Your Blog and Generating Affiliate Income (26:41)
• Paul Jarvis (Blogger, Course Creator, Author, Entrepreneur) on Growing an Online Course Business (33:23)
• Darren Murph (Guinness World Record Blogger) on Building a Winning Writing Process (32:58)
• Chris Guillebeau (NYT Best-Selling Author and Entrepreneur) on Quickly Build a Side Hustle (19:16)
• Preston Lee (Blogger and Marketer) on Landing High-Value Blog Sponsorships (42:57)
• Nathan Barry (Blogger, Founder of ConvertKit) on Going from Blogging to Million Dollar Startup Founder (31:28)
• Laurence Bradford (Blogger, Podcaster, Developer) on Growing a Massive Blog Audience (33:25)
• Lewis Howes (NYT Best-Selling Author) on Becoming Influential and Scaling Your Personal Brand (30:43)
• Backlinko’s Brian Dean on The State of SEO (Today) and How to Generate 3 Million Yearly Blog Readers (22:46)
• Mariah Coz on Building a Seven-Figure Online Course Business (22:56)
• Jory Mackay (Award-Winning Writer and Editor) on Becoming a Great Writer (28:03)
• Shane Barker on How to Grow Your Brand with Digital (and Influencer) Marketing (33:36)