ConversionXL, Chris Mercer – GTM For Beginners

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ConversionXL, Chris Mercer – GTM For Beginners

This training program will give you

A knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.
The power to set up tracking without having to rely on a developer.
A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.

Introduction video
Google Tag Manager is an essential skill of any technical digital marketer or analyst

Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.
Google Tag Manager is a control center for your online data

What is a tag manager, anyway?

It’s like a control center for your data. If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.

Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is common. Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things. But even with some preliminary skills, you can do some awesome things with GTM.

Have now created over ten containers for clients and seeing real results when it comes to event tracking and adding conversion pixels.

Sean Kerrigan, Digital Marketing Specialist @ The Update Company
Sneak preview: Lesson 1
Your Introduction to Google Tag Manager Basics

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Google Tag Manager opens up new worlds for you with analytics and optimization

Wouldn’t it be nice to simplify cross-domain tracking so your data is actually useful? To set up custom events and variables to track on page activity with greater granularity? To allow your marketing team to deploy tags without calling over a developer to help out?

Google Tag Manager solves so many of the most common problem marketers have with analytics.

Playing around by yourself can be valuable, but it’s so much more efficient to watch over an expert’s shoulder as they show you the ins and outs, the most important and powerful use cases, of Google Tag Manager.

“I’d go so far as to say that a [Tag Management System] is practically a prerequisite to managing analytics efficiently, and ultimately to deriving serious value from analytics at all.”
Nick Iyengar in MarTechToday, 2016

Tag management is relatively new in the grand scheme of the digital marketing world. It’s only going to become more and more important to know and master in the years to come, especially if you’re in digital marketing.

Take the time and invest in yourself; your future in marketing may depend on it.
Justin Rondeau, Director of Optimization @ Digital Marketer

Just when I think I’ve gotten good at Tag Manager, I talk with Mercer and realize there is more power in that tool than I could even imagine. The man is constantly pushing the tool to its limit and has a better handle on the application than anyone I know.
This course is right for you if…

You’re a digital marketer who wants to increase the value you provide to the company (and get paid more).
You’re an analyst who wants to derive more value from their data and open up your analytics insights to your organization, even those without technical skills.
You want to accomplish things like cross-domain tracking, custom tracking, enhanced ecommerce tracking, and tag deployment – with ease.

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You’re tired of having to rely on developers to set up tracking for you.
You want to supercharge the analytics skills you already have, and get more out of the data you’re currently working with.

This course is probably not for you if…

You consider yourself an advanced Google Tag Manager user.
You’re bored by this analytics and “tracking” stuff, and just want to be creative

About your instructor, Chris Mercer

Mercer (as he’s known) is the co-founder of Seriously Simple Marketing and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Tag Manager since 2013.

He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.
8-class intensive
training course on Google Tag Manager

CXL Institute brings you an in-depth online training course led by analytics and tag management expert, Chris Mercer, of Seriously Simple Marketing.

This course will make you effective at using Google Tag Manager to increase your analytics powers at your company.

If you’re on a small team, you’ll be a hero. If you’re a marketer or an analyst at a larger organization, the value you bring to your role will drastically increase.

Be competent in one of the most useful tools out there for a digital marketer.
Confidently know that your tracking isn’t broken
Use Google Tag Manager to deploy third party tracking scripts
Set up tracking without having to rely on a developer
Get more insights from your data with advanced tracking.
Build a system you can use immediately to make sure your tags stay organized

When you complete this course, you’ll be able to

GTM expert Chris Mercer will pull back the curtain and let you watch over his shoulder as he shows you:

How to use tags, triggers, and variables to customize your tracking and get more value from your data
How to do simple cross-domain tracking
How to use GTM to send multiple sources of data to Google Analytics
How to create automatic tracking events
How to set up retargeting and tracking pixels for customer acquisition campaigns
How to use the GTM “dataLayer” feature
How to add users and manage workflow, turning your company into a culture that values and uses data to make better decisions

All in all, this course is going to make you a lot of money.
Your full course curriculum
Google Tag Manager

Lesson 1
Your Introduction to Google Tag Manager Basics

What is a tag manager and how does it differ from Google Analytics?

Lesson 2
Getting to Know GTM: Tags

A tour of tags

Lesson 3
Getting to Know GTM: Triggers

A tour of triggers.

Lesson 4
Getting to Know GTM: Variables

A tour of variables.

Lesson 5
Getting to Know GTM: Data Layer

An introduction to the data layer.

Lesson 6
Getting to Know GTM: Organization

Folders, user management basics, and naming conventions.

Lesson 7
Getting to Know GTM: Preview Mode

Intro to Preview Mode

Lesson 8
Getting to Know GTM: Workflow

Using Workspaces from plan, to build, to preview, to publish and review

Lesson 9
Getting Started: Creating Your First Tag

Shows how to setup a GA Pageview tag

Lesson 10
Getting Started: Scripts & Pixels

Introduces basic pixels (hotjar, paypal, facebook)

Lesson 11
Tracking Engagement: Clicks & Time

Links & Timers

Lesson 12
Tracking Engagement: Scroll

Lesson 13
Tracking Engagement: YouTube Videos

Lesson 14
Data Layer 101: Storing Details

Lesson 15
Data Layer 101: Reading Details

Use DVL’s to get information from the Data Layer

Lesson 16
Tracking Ecommerce: The Basics

Lesson 17
Deep Dive: Cross-Domain Tracking

Lesson 18
Deep Dive: Tag Sequencing

Lesson 19
Deep Dive: Formatting Variables

How to control variable results

Lesson 20
Wrap Up & Resources

Show off your new skills: Get a certificate of completion

Once the course is over, pass a test to get certified.

Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to find CXL Institute on LinkedIn

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

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