Copy School Bundle 2019 (includes all 7 courses) – Academy
Original price was: $2,409.00.$242.00Current price is: $242.00.
Copy School Bundle 2019 (includes all 7 courses) – Academy Download. Learn to write high-converting landing pages. And turn more visitors into subscribers …
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10x Emails 2.0
Get the strategies, techniques and templates to write emails that engage and sell
View course $997
10x Landing Pages 2.0
Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.
View course $997
10x Facebook Ads
Struggled to figure out how to make Facebook and Instagram ad copy actually WORK? Get a clear breakdown of how to write social ads that…
View course $997
10x Sales Pages
The ultimate training program to take your long-form sales page from idea to completion
View course $1,997
10x Launches
This training is focused exclusively on launch copy. Based on insights and “themeplates” from dozens of launches in the six- and seven-figure range.
View course $997
Six Figure Emails
Get the six (6) templates used in six-figure email campaigns. Includes training on how to use each one and why they work.
View course $397
Seven Figure Emails
Get training on seven (7) templates used across seven-figure funnels we’ve written for.
View course $497
10x Emails 2.0
Get the strategies, techniques and templates to write emails that engage and sell
View course $997
10x Landing Pages 2.0
Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.
View course $997
10x Facebook Ads
Struggled to figure out how to make Facebook and Instagram ad copy actually WORK? Get a clear breakdown of how to write social ads that…
View course $997
10x Sales Pages
The ultimate training program to take your long-form sales page from idea to completion
View course $1,997
10x Launches
This training is focused exclusively on launch copy. Based on insights and “themeplates” from dozens of launches in the six- and seven-figure range.
View course $997
Six Figure Emails
Get the six (6) templates used in six-figure email campaigns. Includes training on how to use each one and why they work.
View course $397
Seven Figure Emails
Get training on seven (7) templates used across seven-figure funnels we’ve written for.
View course $497
Copyhackers
10x Facebook Ads by Joanna Wiebe
10x Facebook Ads
What’s included?
33 videos
26 files
Contents
Welcome and Start Here!
Welcome and Start Here!
5 mins
Your Workbook <— Download Me!
1.35 MB
Module One: Facebook and Instagram Ads 101
Facebook and Instagram Ads 101
16 mins
Cheat Sheet: Stages of Awareness
259 KB
How to Map a Lead Generation Funnel
10 mins
How to Map a Webinar Funnel
6 mins
How to Map a Challenge or Video Series Funnel
5 mins
How to Map an Ecommerce Funnel
6 mins
How to Map a Funnel from Scratch
5 mins
End of Module Quiz
Module Two: Anatomy of Facebook and Instagram Ads
Anatomy of Facebook and Instagram ads
10 mins
An Over the Shoulder Walk-Through of Ad Types
11 mins
Resource: Facebook Ad Unit Guide
End of Module Quiz
Module Three: Gathering your Messages
Gathering your Messages
8 mins
Ninja Technique: Facebook Group Message Mining
14 mins
Ninja Technique: How to Mine Amazon Reviews
8 mins
Ninja Technique: How to Mine Twitter for Messages
5 mins
Ninja Technique: Facebook Ad Competitor Research
7 mins
Cheat Sheet: Voice of Customer Research Questions
721 KB
End of Module Quiz
Module Four: Mapping your Messages
Mapping your Messages
8 mins
End of Module Quiz
Module Five: Writing High-Converting Messages
Writing High-Converting Ad Copy
9 mins
Value Proposition Rehab
10 mins
Long Copy vs Short Copy
3 mins
When You’re Ready to Write – Do This First
2 mins
Step One- Reference your Funnel Map and Pick a Place to Start
4 mins
Step Two- Write Down your Value Prop Variations
3 mins
Step Three – Write your Headline Variations
15 mins
Step Four – Write your Body Copy
37 mins
Resource: Facebook Ad Copy Example
Ad Copy Worksheet
58 KB
Cheat Sheet: Value Proposition Checklist
197 KB
Resource: Emojipedia for Facebook Friendly Emoji’s
Resource: Facebook Bullet Point Emojis
End of Module Quiz
Module Six: Images and Videos
Images and Videos
25 mins
Resource: Creative Hub Gallery
Resource: Creative Hub Ad Formats
Resource: Facebook Text Checker
Cheat Sheet: Do’s and Dont’s
121 KB
Anatomy of a One-Minute Video
211 KB
Livestream Script: Educational/ Value-Add Content
151 KB
Livestream Script: Relationship-Building
121 KB
Livestream Script: Case Study
136 KB
Livestream Script: Sales
93.7 KB
Resource: Copyright Free Images from Pexels.com
Resource: Copyright Free Images from Unsplash.com
End of Module Quiz
Module Seven: Landing Pages that Convert
Landing Pages that Convert
9 mins
Cheat Sheet: Anatomy of a High-Converting Landing Page
279 KB
End of Module Quiz
Module Eight: Testing and How to Know if your Ads are “Working”
Testing and How to Know if your Ads are “Working”
16 mins
How to Troubleshoot a Campaign
13 mins
Cheat Sheet: Rules of Thumb for Effective Testing
148 KB
Cheat Sheet: Key Metrics and what they Mean
170 KB
Cheat Sheet: Key Metrics and what they Mean Continued…
96.8 KB
End of Module Quiz
Module Nine: Red Flags
How to Spot and Avoid Red Flag Situations
3 mins
Cheat Sheet: Red Flags to Avoid
198 KB
End of Module Quiz
Bonus: Facebook Ad Compliance
How to Write Facebook Ad Compliant Copy in Difficult Verticals
17 mins
Resource: Facebook Ad Policies
Quick-Start Videos
Step One- Reference your Funnel Map and Pick a Place to Start
4 mins
Step Two- Write Down your Value Prop Variations
3 mins
Step Three- Write your Headline Variations
15 mins
Step Four – Write your Body Copy
37 mins
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Copyhackers
10x Landing Pages 2.0 by Joanna Wiebe
10x Landing Pages 2.0
Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.
What’s included?
78 videos 32 files
2 text files
Contents
MODULE 1: Starting Your Process
How to use Module 1
3 mins
The conversion copywriting approach and process
27 mins
The conversion copywriting approach and process
242 KB
Before You Write – Think like a successful copywriter
2 mins
7 Maxims for Successful Converting Copy
123 KB
Conversion Copy – Move the prospect to act
6 mins
Elements of Conversion Copywriting
95.5 KB
Barriers to Conversion – Fight back with copy
11 mins
Stages of Awareness – Understand prospect mindsets
3 mins
5 Stages of Awareness
128 KB
Rule of One – Engineer consistently great copy
3 mins
Rule of One
126 KB
One Reader – Write for your ideal prospect
5 mins
One Big Idea – Find your most powerful benefit
2 mins
One Promise – Amplify your guarantee
5 mins
One Promise: Over-the-Shoulder Tutorial
6 mins
One Offer – Match your offer to your reader
3 mins
The AI Spectrum – Identify awareness and influence intent
4 mins
8 Factors that Influence Intent
217 KB
Where Does It Hurt? – Identify and kill prospect pain
6 mins
End-of-module exam
MODULE 2: Finding Your Message
How to use Module 2
5 mins
Where Do I Start? – Ask the right questions
8 mins
Survey Questions Worksheet
31.8 KB
Surveys – What to say (and how to say it) to find deeper reasons
10 mins
Survey Goals Cheatsheet
224 KB
On-site Polls – Learn what works and what doesn’t on your page
5 mins
Review Mining – Listen to what your prospects are saying
4 mins
Competitor Review Mining Worksheet
30.6 KB
Usertesting.com – Optimize pages by watching people use them
3 mins
Interviews – Explore deep motivators with first hand emotion
5 mins
Pre-interview Checklist – 10XLP.pdf
236 KB
Interview Talking Points – 10XLP.pdf
49.4 KB
End-of-module exam
Bonus: Letter-writing exercise, part 1
7 mins
Bonus: Letter-writing exercise, part 2
5 mins
MODULE 3: Laying Out Your Page
How to use Module 3
5 mins
Spit Drafts – Start with your ‘what’ messages
3 mins
What vs How – Separate strategy from execution
2 mins
AIDA Framework – Attention, Interest, Desire, Action
2 mins
AIDA Worksheet
28.3 KB
AIDA: Over-the-Shoulder Tutorial
11 mins
PAS Framework – Problem, Agitation, Solution
7 mins
PAS Framework Worksheet
28.2 KB
PAS: Over-the-Shoulder Tutorial
3 mins
10/90 – Divide your page to connect and convince
2 mins
Top 10% – Match your prospects expectations
2 mins
Message Matching: Over-the-Shoulder Tutorial
9 mins
The Low-Hanging Hook – Awareness and the top of your page
18 mins
Stages of awareness – Hooks
127 KB
Beliefs-focused hook worksheet
29.2 KB
Bottom 90% – Exceed your prospects expectations
4 mins
Hero Section – Lead with what’s right, not what’s fashionable
6 mins
Heroes: Over-the-Shoulder Tutorial
7 mins
Decision Management – Limit options to boost confidence
5 mins
Attention Management – Get visitors to focus on your goal
5 mins
End-of-module exam
MODULE 4: Writing and Editing In the Awesome
How to use Module 4
5 mins
Two Simple Steps – Brief yourself, and do quick tests
17 mins
10x Landing Pages Brief
77.8 KB
Two simple steps
240 KB
What’s In It for Me? – Turn features into tangible benefits
5 mins
What’s in it for me? Worksheet
30.9 KB
What’s In It For Me? Over-the-Shoulder Tutorial
10 mins
Mind-Reader Shortcuts – A grab-bag of ways to join the convo and keep it alive
29 mins
Mind-reader shortcuts
378 KB
10x Landing Pages – Mind Reader Shortcuts
25.2 KB
“So What?” and “Prove It” – Because people don’t believe you
2 mins
Personality, Voice and Tone – Connect with your targets
8 mins
Writing with Personality Exercise
28.1 KB
Headlines and Buttons – Make them work together
4 mins
9 Points About Headlines & Buttons
236 KB
Headlines and Buttons: Over-the-Shoulder Tutorial 1
17 mins
Headlines and Buttons: Over-the-Shoulder Tutorial 2
11 mins
Headlines and Buttons: Over-the-Shoulder Tutorial 3
14 mins
Crossheads – Introduce the why of a section, not the what
2 mins
Crossheads: Over-the-Shoulder Tutorial
19 mins
Bullet Lists and Mega Lists – Use lists to inspire visitors
4 mins
Beyond Bullets – How to create fascinations that keep your One Reader reading
34 mins
Beyond Bullets – How to use fascinations
122 KB
Pricing Tables – Increase conversions with comparison
4 mins
The Close – Lower the risk of taking your One Offer
3 mins
8 Ways to Get Customers To Say “Yes”
229 KB
Videos – Use the right thumbnails to boost plays
2 mins
Intros & Conclusions – Cut out the fluff and get to the point
2 mins
Intros & Conclusions: Over-the-Shoulder Tutorial
12 mins
Clarity – Edit to make targets pay attention, not think harder
4 mins
Clarity: Over-the-Shoulder Tutorial
6 mins
Specificity – Use real numbers to persuade targets
3 mins
Specificity: Over-the-Shoulder Tutorial 1
3 mins
Specificity: Over-the-Shoulder Tutorial 2
3 mins
Stickiness – Play with language intentionally
5 mins
Stickiness: Over-the-Shoulder Tutorial 1
5 mins
Stickiness: Over-the-Shoulder Tutorial 2
3 mins
Social Proof – Who’s the right person to deliver the message?
2 mins
Copywriting Trick – The 7 Deadly Sins
3 mins
7 Deadly Sins Exercise
28 KB
7 deadly sins: Over-the-Shoulder Tutorial 1
6 mins
7 deadly sins: Over-the-Shoulder Tutorial 2
5 mins
Copywriting Trick – “Blank for your blank”
3 mins
Blank for your blank: Over-the-Shoulder Tutorial
3 mins
Quick Consumption – Really simple, really effective ways to make your copy read better
9 mins
How to make your copy more readable
67.9 KB
End-of-module exam
Resources
All the worksheets, cheatsheets and templates
3.62 MB
How to join our private Facebook group
Tools and tech to write 10x landing pages
BONUS: All 7 ebooks in the Copy Hackers library
88.5 MB
Bonus: Conversion copywriting clinic recordings
Clinic 1: Tuesday, Oct 11 at 9am Pacific
(1h 35m 30s)
Copywriting Clinic #1 – One Reader and One Offer
1.85 MB
Clinic 2: Tuesday, Oct 25 at 9am Pacific
(1h 31m 45s)
Copywriting Clinic #2 – One Big Idea and One Promise.pdf
3.2 MB
Office Hours Recordings
Session 1: Lead magnets
(1h 07m 46s)
Lead Magnets
126 KB
Session 2: Long-form sales pages
(1h 01m 46s)
Long-form sales pages
89.3 KB
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