Copywriting: Create Killer Presentation Hooks–Secret Pitch – Jason Teteak

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What you’ll learn

• How to find out EXACTLY what your audience wants to know BEFORE you start presenting…
• The secret to creating “Deliverables” that audiences CRAVE…
• A technique called “creating the mystery” that will keep your audience members on the edge of their seats…
• The top 3 ways to develop “Catch Phrases” that will easily command attention from your audience…
• A foolproof “Checks and Balances” technique to ensure that you have accurately determined what your audience wants from your presentation…
• Real world examples that model the exact strategies you can use to create your own hooks and deliverables…
• The renowned “Hook Recipe” for developing a hook that will make your audience CRAVE your presentation as soon as you deliver it…
• The 5-step formula for creating a dynamic opener that NO audience can resist…
• How to capture their imagination by “Creating a Feeling” in your audience and why it’s SO important to do it this way…
• The 3 crucial ingredients that determine the “Hot Buttons” and “Pain Points” of your audience…
• A simple method for introducing yourself that will get even the toughest audiences to believe in you, listen to you, and trust you…
• Two must have techniques to keep your audience captivated throughout your ENTIRE presentation…
• And much, MUCH more…

Requirements

• Download the Captivate Workbook that accompanies this course so that you can follow along perfectly with what is being said.
• Stop the video when Jason says to do each of the many activities that are in this program so that you can get the entire ‘Captivate’ experience.
• Apply each of the Your turns that occur in each of the major section descriptions to your presentation hooks so that you can see dramatic differences in your training Rule the Room Captivate Style!

Description

You’re about to go behind the scenes and discover the secret sauce “Hook Recipe” to immediately captivate any audience with a hook they cannot resist. 

These is the same recipe we’ve used to help thousands of business professionals create killer presentation hooks.

Once you learn this process, you will NEVER look at a presentation the same way again.

Before I share it with you, just out of curiosity, I have 3 questions for you:

1. Did you know that most audience members that aren’t satisfied with your presentation will mentally “Check-Out” within the first 10 minutes?

2. Have you ever seen one of your audience members actually get up and walk out the door?

3. Has anyone in your audience ever stopped listening to you?

Here are the facts…

Most audience members are too bashful to get up and leave in the first 10 minutes of a presentation.

Instead, they check out mentally by reading their email, surfing the web, or allowing their minds to start drifting…

…ALL while you are working hard, and pouring your heart into the presentation that you worked so hard to prepare.

Most business presentations are mediocre and stale…and customers say no, walk away, and don’t move forward.

…“It wasn’t anything special.”

You may be “perfectly” knowledgeable on your content… 

You may have good presentation skills…

…but your audience may be secretly struggling to understand what it is you’re telling them… or how to take action in their lives. 

That’s because all of us “public speakers” suffer from what Chip Heath and Dan Heath described as “the curse of knowledge” in an article in the Harvard Business Review:

“. . . once we know something . . . we find it hard to imagine not knowing it. Our knowledge has ‘cursed’ us. We have difficulty sharing it with others, because we can’t readily re-create their state of mind. In the business world, managers and employees, marketers and customers, corporate headquarters and the front line, all rely on ongoing communication but suffer from enormous information imbalances.” —Chip Heath and Dan Heath

To help you break this curse of knowledge so that you can captivate your entire audience from the moment they sit down…

…and keep their attention for as long as you like…we created Captivate.

What is Captivate?

With this powerful 15-step recipe, you’ll have a proven system create killer presentation hooks!

In Modules 1 through 8, you’ll learn how to find out what your audience wants to know and create deliverables that audiences crave and hooks that captivate immediately.

Specifically, we’ll cover…

• How to find out EXACTLY what your audience wants to know BEFORE you start presenting…
• The secret to creating “Deliverables” that audiences CRAVE…
• A technique called “creating the mystery” that will keep your audience members on the edge of their seats…
• The top 3 ways to develop “Catch Phrases” that will easily command attention from your audience…
• A foolproof “Checks and Balances” technique to ensure that you have accurately determined what your audience wants from your presentation…
• Real world examples that model the exact strategies you can use to create your own hooks and deliverables…
• The renowned “Hook Recipe” for developing a hook that will make your audience CRAVE your presentation as soon as you deliver it…

In Modules 9 through 15, you’ll learn how to create and deliver a credible opener that “Wows” your audience and keep them captivate EVERY topic thereafter….

In these final steps, we’ll cover…

• The 5-step formula for creating a dynamic opener that NO audience can resist…
• How to capture their imagination by “Creating a Feeling” in your audience and why it’s SO important to do it this way…
• The 3 crucial ingredients that determine the “Hot Buttons” and “Pain Points” of your audience…
• A simple method for introducing yourself that will get even the toughest audiences to believe in you, listen to you, and trust you…
• Two must have techniques to keep your audience captivated throughout your ENTIRE presentation…
• And much, much more…

We know this process works because after analyzing thousands of presentations, good and bad, I discovered the essential components of the successful ones…

…a common theme that they all had…

There are THREE CRUCIAL INGREDIENTS

…we call them “Hot Buttons” that the best presenters all know how to hit.

Here’s the most interesting part…

Most business leaders don’t know about these “Hot Buttons”, and even good presenters are only able to stumble their way into hitting them some of the time.

Captivate is unique because it teaches you how to master the art of hitting these hot buttons each and every time you give a presentation.

Once you learn this process, it will make you cringe when you watch presentations that don’t use it…seriously!

It’s actually painful to watch presentations knowing what Captivate could do for them.

You’ll get to see me walk you through the entire process of creating and designing targeted hooks and deliverables that audiences crave…

…time and time again.

Instead of enduring that sinking feeling you get when people mentally or physically “check out” of your presentations…

Everyone will want to stay with you!

Your audience will be engaged from the moment they sit down until that amazing time right after you finish your closing when you will experience how it feels to have them come up to YOU and ACTUALLY THANK YOU for your presentation.

What will you be able to DO with Captivate?

When you finish watching, you will be able to implement these techniques right away, and immediately start making them work for you.

With a proven system to create a money-making business presentation.

Instead of trying to research and learn all of these presentation creation skills on your own…

…wasting your time, patience, and valuable business dollars trying to figure out how this process works…

You can simply follow our PROVEN step recipe to start seeing results almost instantly!

And you can do it all today, by getting access to Create Killer Presentation Hooks…

As a presenter, the most important skill you will ever learn is how to immediately captivate your audience and hold their attention indefinitely.

In this 90 minute program, you will learn the presentation skills needed to create a presentation using a unique recipe designed to target your audiences’ pain points and hot buttons. 

Bonus: Includes a Seventeen Page Workbook On“How to Hook Your Audience” with the video.

This isn’t just theoretical fluff, these are real, practical techniques and presentation skills you can start using immediately. Best of all, you’ll actually see Jason doing it in front of a real audience!

You’ll get to see the meta in the meta of Jason modeling everything he suggests you do.

It drives us crazy when people tell you to do something in public speaking and they don’t do it themselves.

If you want that then this program isn’t for you…

Don’t take my word for it. Hear what others have to say… 

“It’s pretty simple. Jason Teteak walks the talk. In this day and age, finding a true thought leader amongst many is the key to getting to new levels. Listening to Jason and benefitting from his teachings will take you to that new level you seek. He is cutting edge, extremely practical and connects in a way that is motivating, informing and memorable. Some of the biggest benefits received from Jason are tactics, ideas and methods that are immediately implementable. Watch Jason’s program before your competition does.” 

– Al Lautenslager– Best-selling Author, Guerrilla Marketing in 30 Days 

“I figured Jason Teteak might have a few new tricks—but not much that I hadn’t heard before. I was wrong. Jason integrates the latest research on presenting, learning, and audience dynamics with a captivating style that plays with the ironic fact that he is doing presentations… about presentation skills. And therein lies the secret to this marvelous program.” 

– Philip Deloria– Professor and Associate Dean, University of Michigan 

“I have been to several seminars on public speaking and giving presentations, including Dale Carnegie training. I truly went into this thinking that I couldn’t possibly learn anything new, but I found myself scribbling notes like a mad woman during the presentation. I quickly realized that these were tips and techniques that I had never heard before, and that I could use immediately upon my return to the office.” 

– Joey Monson-Lillie– Human Resources Manager 

Who this course is for:

• Business Professionals
• Executives
• Startup Companies
• Entrepreneurs
• Financial Experts
• Trainers and Teachers
• Technical Professionals
• Human Resource Managers
• Project Managers
• Sales Professionals
• Academic Leaders
• Novice Presenters
• Advanced Presenters

Course content
2 sections • 6 lectures • 1h 27m total length

• Prepare an Irresistible Menu
• Persuade, Motivate, Teach and Inspire Your Audience