Dan Kennedy & Bill Glazer – Marketing Blueprint Seminar

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Dan Kennedy & Bill Glazer – Marketing Blueprint Seminar

Even if you’re an experienced, successful pro, there was plenty to gain by attending. For example, Mike Crow, who runs ‘Millionaire Inspector’, and has a great info-business working with home inspectors nationwide. Even though he’s an experienced, successful info-biz pro, he took the time to attend the Blueprint Seminar and said:

“This WILL take my business to the next level! Bill has a real formula for matching up back-ends with front-ends. Just a few of the advanced techniques are going to change the way I do business immediately.”

Later, you’ll find more information about the Blueprint Seminar, and a partial list of what was covered during the Blueprint Seminar. If you’ll examine it, I think you’ll be blown away by the comprehensiveness of the list!

If you’re now thinking: geez, it would be a mistake to miss this — there is a remedy.
You can obtain an edited Audio Highlights Package on 6 CD’s, along with the
actual info-business blueprints Bill prepared and provided, diagrams, step by step instructions. And over 500+ pages of hand-out material.

It required as much as $895.00 to attend this 1-day event. (Depending on Glazer-Kennedy Inner Circle Membership level). But, you can obtain this entire Home Study Package at a $200 savings and receive everything for just $697.00.

To be honest with you, it was Bill’s idea to make it this cheap. The information on the CDs and course books are easily worth ten times that amount

Want to see what you missed… Here’s a partial list of topics discussed, by Bill Glazer at the Information Marketing Business Development Blueprint Seminar:
• Seven Decisions the New Info-Marketer Needs to Make
• How to Evaluate a Niche or Subculture Market
• How to Thoroughly ‘Profile’ the Prospective Customer
• How to Leverage the Affinity You Have with a Niche
• How to Create a Relationship with a Niche You Have NO Affinity With
• How to Get Testimonials When You Just Start Out in a Niche
• How to Get GREAT Testimonials From Customers/Members
• How to Use Your Lead Generation Strategies to Give You a Whole Lot More Information About Your Market Than JUST New Leads
• A Close Look at a Beginning, Simple Marketing Funnel
• An Inside Look at the 6 Year Evolution of Bill’s Marketing Funnel
• An Inside Look at Bill’s 2004 Marketing Funnel
• How to Create Joint Ventures That Produce Good Leads @ Bargain Cost
• How to Work Effectively With Trade Journals and Associations
• How to Systemize and Automate the Entire Marketing Funnel
• How to Grow Rapidly with Minimum Staff
• How to Find the Right Staff for an Info-Marketing Business (#1 headache I hear!)
• When to Give Up the Front-End and Concentrate on the Back-End
• The Easiest Ways to Create Back-End Products
• Different Coaching Program Models to Consider
• Outside-The-Box Lead Generation Strategies (Like “The Industry Survey”)
• Successful Uses of Audio-Tapes and CDs as Sales Tools
• How to Sell Via Trade Shows, Seminars and Speaking Opportunities
• How to (Legally) Use Broadcast FAX
• How to Mine Unconverted Leads 12 To 36 Months After Acquisition
• How to Build the Most Saleable Info-Products/Kits
• How to Minimize Refunds
• How to Maximize Referrals
• THE COMPLETE BUSINESS BLUEPRINT – Used for Bill’s ‘BGS Marketing’ Business
• How to Maximize Profits AND Customer Value with ‘Forced Continuity’
• How to Front-End a Newsletter
• How an “Offline Guy” Uses the Internet Painlessly and Profitably
• An Inside Look at the Financial Truths of Info-Businesses: Actual Revenues, Costs, Profits, etc. (Real Case Histories)
• How to Identify Missed Opportunities in Your Info-Business Plan
• 7 Most Frequently Made Mistakes to Avoid
• How to Expand from One Niche to Multiple Niches – How I’m Doing It Now
• How to ‘Negotiate’ with Media to Make Sure You Get the Best Deal…Even After They Already Said You’ve Got the Best Price
• How to Analyze New Vendors to Avoid a Business Nightmare
• Copywriting Formulas and Shortcuts (Bill will give you his own copywriting questionnaire that he personally uses before he writes any copy for a client or himself.) Frank Discussion on Outsourcing vs. Doing it In-House (The Pros and Cons)
• When Do You Give Up on a Niche

Dan Kennedy & Bill Glazer – Marketing Blueprint – 6 CDs – 35MP3s
Contents:

1. Create Product
   -Affinity
   -Research Market
   -Invest in Other People’s Products
   -Dedicate Time
2. Lead Generation
   -Trade Journals
   -Broadcast Fax
   -Direct Mail
   -4-Page Personalized Letter
   -Postcards
   -Magazine Tear Sheet With Personalized Post-It
   -Third Party Endorsements
   -Articles
   -Referrale
   -Joint Ventures
   -The Internet
3. Marketing Funnel
   A. Original: (1999)
   -Day 1: Mail 1st Report
   -Day 15: Mail 2nd Report
   (3-Pay Option)
   -Day 30: Mail 3rd Report
   (Try Before You Buy)
   B. Today (2001+)
   -Day 1: Fax/Email and Free Report
   -Day 4: Postcard #1
   -Day 10: Postcard #2
   -Day 15: Fax
   -Day 22: Bank Big with Tape/CD (3-Pay Option)
   -Day 30: Fax
   -Day 37: Final Notice – Tuit Letter
   (Try Before You Buy)
   -Day 46: Fax
   -Day 48: Outbound Call
4. Backend
   -Monthly Newsletters/CD Interviews
   -New Products sales
   -Sales Of Other People’s Products
   -Barry Shamis – Hiring
   -T.J. Rohleder – Ruthless Marketing
   -Larry Conn – Yellow Pages
   -Seminars (Own and Others)
   -Coaching Program
   -Voice Broadcast Commissions
   -Repeat Rewards Commissions
   -Thanksgiving Greeting Cards Promotion
   -Premium
   -GKIC Memberships