Digital Psychology & Persuasion Minidegree – ConversionXL, Stefania Mereu, PhD
Original price was: $990.00.$89.00Current price is: $89.00.
Digital Psychology & Persuasion Minidegree – ConversionXL, Stefania Mereu, PhD Download. This program is for people serious about building skills, and ar…
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$89 Get full Digital Psychology & Persuasion Minidegree – ConversionXL, Stefania Mereu, PhD courses.
Get advanced level skills in digital psychology and persuasion.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Increase online sales by using behavioral psychology, persuasion and neuromarketing
- Stay ahead of the curve with expert-curated lessons backed by research
- Learn from the best: taught by hand-picked industry practitioners and academic scholars
- We’ll help you get a job once you graduate
Time to complete minidegree (approximation): 56h 11min
What is a Minidegree program?
Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.
All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
Learn proven psychological frameworks that will help you understand user behavior, and influence purchase patterns.
- Boost the persuasiveness of your copy and design
- Learn to understand your customer’s mindset and needs
- Build habits, increase loyalty, and elicit emotional responses
- Direct attention and catalyze action with cues and triggers
- Integrate psychological tactics with your conversion optimization efforts
In this extensive certification program by CXL, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.
Understand how your user’s brain works
You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.
Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.
CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.
3 cumulative tracks, total of 56h 11min of videos & study material – designed to make you more persuasive.
Minidegrees are essentially collections of individual courses, grouped together around a theme. It’s designed to give you advanced level skills in digital psychology.
1. Psychology Foundations
How can we capture and hold attention? How capable are we of making truly rational decisions? To what extent do first impressions, visuals, and emotions affect our ability to learn information?
Throughout Track One, we explore the psychological principles that drive human behavior and attempt to answer these questions.
2. Neuromarketing & persuasion models
Throughout track 2, neuromarketing, behavioral science and conversion experts will share the tools and frameworks necessary to evolve your marketing strategy. Roger Dooley will explain how the fast-growing discipline of Neuromarketing emphasizes how to appeal to the largely untapped, nonconscious brain. André Morys will show you how the human brain really works, and how you can leverage that knowledge to increase sales and conversions. Brian Cugelman and Michael Aagaard will teach you core lessons in digital psychology and show you how to apply them to your conversion funnel.
By marketing to your user’s behavioral patterns in harmony with their conscious minds, you’ll become dramatically more persuasive, motivational, and habit-forming.
3. Applied behavioral psychology
Now that we have an understanding of these theories, let’s put them into action.
Here's an overview of the prominent keywords and a list of famous authors:
Business and Sales: Explore business strategies, sales skills, entrepreneurship, and brand-building from authors like Joe Wicks, Jillian Michaels, and Tony Horton.
Sports and Fitness: Enhance athleticism, improve health and fitness with guidance from experts like Shaun T, Kayla Itsines, and Yoga with Adriene.
Personal Development: Develop communication skills, time management, creative thinking, and enhance self-awareness from authors like Gretchen Rubin, Simon Sinek, and Marie Kondo.
Technology and Coding: Learn about artificial intelligence, data analytics, programming, and blockchain technology from thought leaders like Neil deGrasse Tyson, Amy Cuddy, and Malcolm Gladwell.
Lifestyle and Wellness: Discover courses on holistic health, yoga, and healthy living from authors like Elizabeth Gilbert, Bill Nye, and Tracy Anderson.
Art and Creativity: Explore the world of art, creativity, and painting with guidance from renowned artists like Bob Ross and others.
All the courses on WSOlib are led by top authors and experts in their respective fields. Rest assured that the knowledge and skills you acquire are reliable and highly applicable.
Specification: Digital Psychology & Persuasion Minidegree – ConversionXL, Stefania Mereu, PhD
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