Do It Yourself Local SEO For The Small Business Owner – John Shea

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Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I’ve created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the “local 7 pack” into the “local 3 pack”.

It’s now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical “service + city” terms are used in Google search.

In this course I walk you through the basics of:

• Setting up your website for local search
• Setting up your Google+ business page
• Adding your business to important website directories such as Yelp
• Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
• I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
• I show you the importance of content and how to optimize it for your business
• I provide ways to generate more reviews for your business on Google, Yelp and others.
• I show you some other websites you can use to generate new clients for your business.

If you’ve been struggling with SEO for many years as a local business, this is the course for you!

Course Curriculum

Introduction To The Course

• What To Expect In This Course (0:59)
• Who Am I? Why I Created This Course (3:14)
• What is local SEO? (3:59)
• Pricing – This Course Vs. Using An SEO Agency (2:40)

Setting Up a Simple Website for Business

• Do You Build Your Own Website Or Pay Someone Else To Build It? (2:10)
• Why Your Website Must Be Mobile Friendly in 2015 (1:59)
• Learning WordPress – A Simple Content Management System (3:31)
• Squarespace – Simple For The “Do It Yourself” Crowd (2:42)

Setting Up Your Google+ Business Page

• Introduction To Google+ For Business (1:50)
• A Poor Google+ Business Page Vs. a Good Google+ Business Page (6:15)
• An Example Google+ Business Page Setup (5:02)
• Using Canva To Create a Header Image (1:49)
• Posting on Google+ For Business (1:54)

Setting Up Your Yelp Business Page

• Setting Up a Yelp Business Page (2:10)

Basic Social Media Setup

• Facebook Business Page Setup (3:20)
• Setting Up a LinkedIn Business Page (1:53)
• Setting Up a Twitter Profile (1:49)
• Run a Social Media Contest To Generate Buzz (2:00)

Creating Business Listings for Local SEO

• Name, Address, and Phone Consistency For Your Business (2:56)
• Building Citations (aka Business Listings) (8:44)
• What are Data Aggregators? (2:44)

Tools For Building Citations, Rank Tracking & More

• Check Citation Errors For Free With Moz Local (5:44)
• Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More (7:21)
• GeoRanker For Checking Your Rankings (1:27)
• UpCity Local SEO (12:15)

Optimizing Your Website for Local SEO

• Adding Name, Address, and Phone (NAP) To Your Website (3:40)
• Using The “WordPress Local SEO” Plugin For Your Site (1:45)
• Local SEO Articles Worth Reading (4:44)

Content Writing

• Using Yoast SEO For WordPress (1:45)
• Why Content Is So Important (5:05)
• Building Content Pages For Your Services (2:43)
• The Google Keyword Planner – Keyword Research (4:47)
• Adding Heading Tags (1:22)
• Adding an “Alt” Tag To Your Images (3:56)
• Hiring a Writer for Only $5 (5:46)
• Link To Other Relevant Content On Your Website (2:37)

Social Syndication

• Setting Up JetPack To Post On Social Media Automatically (3:10)

Asking for Reviews From Your Customers

• Why reviews are very important for your small business (4:01)
• The Review Generator Handout (2:05)

Getting Links From Other Websites aka Backlinks

• What Are Backlinks? (3:40)
• Simple Ways To Get Backlinks for Small Businesses (1:56)

Other Business Sites To Consider Signing Up On

• Thumbtack (2:23)
• Angie’s List & HomeAdvisor (2:26)

Where To Go From Here

• Your Overwhelmed – If Your Willing To Hire Someone (2:03)

Conclusion

• Wrapping Up (3:01)
• New Lecture