Facebook Marketing: Facebook Groups for Small Business – Helen Lindop

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Facebook Marketing: Facebook Groups for Small Business

Your small business guide to getting more clients and making more sales using Facebook groups

“Information of this calibre is hard to find; Helen is an expert and a very generous one too! Mailing lists, lead magnets this is like a mini degree in Facebook marketing.” Claire G

Tired of spending precious time on your Facebook page when only a handful of people ever get to see what you’ve posted?

(Course updated October 2016)

Since mid-2014, it’s become a huge challenge for a micro business (0-9 employees) to get their Facebook page posts seen by the people who have liked their page.

One solution is to pay for Facebook advertising, but many micro business owners don’t…

– Have the skills to do that effectively, or

– The time to learn how to do it right, or

– The budget to outsource it to a consultant.

And even if they can do one of those things, they want to keep their ad budget as low as they possibly can. And who can blame them?

If you’re nodding your head in agreement, you’ll want to seriously consider using Facebook groups for marketing. Here’s why:

– Posts in Facebook group posts are far more likely to appear in member’s feeds compared to posts on a Facebook page.

– If you do it right, you can use a Facebook group to build trust, grow relationships and position yourself as the go-to expert.

– You’re not just promoting a product, you’re building a community of fans who will tell each other how great your product or service is and invite their friends too.

But it’s not as easy as it sounds. As an administrator of several Facebook groups for micro business owners, I know first-hand how many of them go about their marketing in precisely the wrong way.

Far from bringing in new clients and sales from Facebook groups, they annoy people, risk having their Facebook account closed for engaging in commercial activity where it isn’t allowed or simply waste their marketing efforts on techniques that don’t work.

Take this course and I’ll show you how to use Facebook groups for marketing the right way, including:

– What to post and how to interact in other people’s Facebook groups to benefit your business

– How to design and set up your own Facebook group so that it leads to new clients and sales

– How to quickly and easily create content for your own group so that you delight your existing members and attract new ones

– How to be the group member and the group administrator that everyone loves

– How to set up your Facebook group, profile and pages so that you can build a mailing list from your activity in groups

Taught by social media marketing trainer Helen Lindop, this is a practical course with action steps throughout. If you follow the steps you’ll have your own Facebook group set up and running by the end of the course.

Join this course now and your business won’t be invisible on Facebook any more!

#facebook #facebookmarketing #facebookgroups #facebookforbusiness

Course Curriculum

Introduction

• Welcome! (1:09)
• Introducing your instructor, Helen Lindop (1:27)
• How I can help you with this course
• What are Facebook groups? (3:36)

Building your Facebook group marketing foundations

• Section 2 introduction (1:48)
• How to generate leads from Facebook groups (2:46)
• How to set up your Facebook profile for marketing in groups
• How to create a Facebook Page
• How to set up your Facebook page for marketing in groups (5:07)t
• How to create your lead magnet (8:24)
• An overview of setting up your mailing list (3:22)
• Section 2 review

How to be the group member that everyone loves

• Section 3 introduction (0:32)
• Marketing in Facebook groups: How it works (8:39)
• How to find a good group…it’s not as easy as it sounds! (4:30)
• What are Facebook’s rules? (2:38)
• Facebook pages vs Facebook groups (4:54)
• Should you become Facebook friends with business contacts? (3:03)
• Useful links for section 3
• Update: Facebook no longer allowing you to post into groups from 3rd party apps
• Update: New features for Facebook’s ‘For Sale’ groups
• Section 3 review

How to start a group that gets results

• Section 4 introduction (0:30)
• How to decide the subject and goals for your group (11:54)
• Designing your group (4:50)
• How to create your group (2:34)
• Useful information and links for section 4

How to be a stand-out group administrator

• Section 5 introduction (0:26)
• What is your role as group administrator? (3:22)t
• Managing group membership (2:13)
• How to find group members (3:53)
• Facebook group rules for you to copy and paste
• Section 5 review

How to easily create engaging content for your group

• Section introduction (0:33)
• Getting started with group content (3:24)
• Ideas for group events (3:47)
• New: Using Facebook Live in groups (5:25)
• Section 6 review

Course wrap up: Thank you and congratulations!

• Congratulations and thank you! (1:07)
• Help more people find this course… please leave a review! (0:29)
• Credits