Focus: The Future Of Your Company Depends On It – Al Ries

Unlock your potential with the Focus: The Future Of Your Company Depends On It – Al Ries course for only $117.00 Original price was: $117.00.$32.00Current price is: $32.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Business and Sales. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

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Synopsis

What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers’ minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company’s evolution that will increase market share and shareholder value while ensuring future success.

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