Google AdWords Mastery Course – Jonathan Dane

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Google Ads Mastery

Everything you need to know to master search & display in a simple, quick, and effective manner.

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of AdWords to get results?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.

Not to mention, some other amazing perks:

• Full year access to a custom Slack channel with other students and KB team members to help you out.
• Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
• First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Course Curriculum

Google Ads Basics

• What Is Google Ads? + VIDEO (2:29)
• The History of Google Ads
• The Google Ads Auction
• Targeting & Budget Control
• Data Insights + VIDEO (1:57)
• Structure of Google Ads + VIDEO (3:32)
• Search vs Display + VIDEO (5:20)
• PPC Temperatures + VIDEO (17:29)
• Google Ads Research + VIDEO (2:58)
• Terminology & Language + VIDEO (7:35)
• The BIG Picture

Google Ads Search

• Keywords – What Are They?
• Keyword Match Types + VIDEO (3:39)
• Search Terms + VIDEO (1:55)
• Negative Keywords + VIDEO (3:20)
• N-gram
• Quality Scores + VIDEO (4:09)
• Bidding + VIDEO (5:32)
• Ad Copy + VIDEO (3:54)
• Ad Extensions + VIDEO (5:39)
• Multi Intent Keywords & Temperatures + VIDEO (3:07)

Google Ads Display

• What Is The Display Network?
• Setting The Stage + VIDEO (4:12)
• Display Keywords (Contextual Targeting) + VIDEO (3:12)
• Placements + VIDEO (2:47)
• Topics + VIDEO (3:19)
• Interests + VIDEO (4:54)
• Demographics/Geographies/Languages
• Layer Targeting + VIDEO (2:55)
• Gmail Ads + VIDEO (4:24)
• Ads In Mobile Apps + VIDEO (4:53)
• Additional Settings + VIDEO (3:35)
• Ad Types & Where To Build Them
• Temperatures & Mini Baits
• Building Your Display Funnel + VIDEO (3:34)

Remarketing

• What Is Remarketing?
• Setting Remarketing Up + VIDEO (8:06)
• Negative Audiences + VIDEO (2:46)
• Customer Match + VIDEO (1:53)
• Similar Audiences + VIDEO (1:47)
• Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)
• Different Types of Remarketing + VIDEO (3:14)

YouTube

• YouTube Stats
• Types of YouTube Campaigns & Networks
• Types of Video Ads + VIDEO (2:51)
• YouTube Targeting + VIDEO (3:28)
• Creating The Actual Video Ad + VIDEOS (2:36)
• Strength of Audiences
• Understanding New Metrics + VIDEO (3:26)

Google Shopping

• What Is Google Shopping?
• Setting Up Google Merchant Center
• Setting Up Your Data Feed
• Connecting Your Data Feed + VIDEO (2:52)
• Writing Product Titles
• Product Descriptions
• Images & Prices
• Campaign Structure + VIDEO (5:22)
• Remarketing Optimizations + VIDEO (3:28)
• Bidding Rules & Automation + VIDEO (3:16)
• Drive Leads With Google Shopping? + VIDEO (2:07)

Setting Things Up For Success

• Navigating The Google Ads Interface + VIDEO (8:51)
• Connecting Accounts
• Conversion Tracking + VIDEO (5:13)
• Research For Search – The Keyword Planner + VIDEO (4:10)
• Research For Display – The Display Planner + VIDEO (3:18)
• Building Your First Campaign + VIDEO (8:31)
• Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)
• The Display & Video Ad Group Structure + VIDEO (3:19)
• The Iceberg Effect + VIDEO (5:58)
• Budgets & Bids + VIDEO (4:20)
• Additional Tracking Options + VIDEO (3:26)

Google Ads Editor

• What It Is & Where To Get It
• Shortcuts For Quickness + VIDEO (4:25)

Optimization Work

• Daily Alerts + VIDEO (3:03)
• Weekly Routines + VIDEO (19:28)
• Monthly Routines + VIDEO (11:07)
• Filters + VIDEO (2:50)
• Attribution Models + VIDEO (3:55)

Script/Rule Automation

• Scripts & Rules To Help + VIDEO (9:39)

Scaling & Growth

• Scaling Search + VIDEO (3:57
• Scaling Display + VIDEO (2:50)

The Most Important Things To Remember

• Sacrificing Metrics + VIDEO (1:55)
• Granularity = More Control + VIDEO (1:35)
• Landing Page ImportanceStart
• See You On Slack!Start

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