Google Analytics For Intermedia – ConversionXL, Chris Mercer

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Become great at Google Analytics

Ready to go beyond the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.

Enroll in this Google Analytics course to learn how to…

• Master attribution so you know exactly how your channels work together and how your users convert.
• Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc.
• Draw out advanced insights from your content analytics, form analytics, social analytics and PPC analytics.
• Produce enterprise-level reports using Data Studio.
• Unlock all of the potential of enhanced ecommerce to make smarter product, placement and promotion decisions.

Are you ready to take Google Analytics to the next level?

So you know a thing or two about Google Analytics, huh? Great. That data-driven mindset puts you ahead of 60% of marketers today.

Now it’s time to join that top 10% of Google Analytics experts.

Customization is king

It starts with a Google Analytics configuration that’s customized for you and your business.

That’s why you’ll spend a significant amount of time on how to customize based on your business and particular use case.

Custom dimensions, custom reports, custom metrics, custom everything.

Your Google Analytics will be designed just for you and your specific needs.

Kick last click attribution to the curb

If you’re like most marketers, you’re still relying on last click attribution. The problem? You’re missing out on a lot of conversion and funnel insights.

You need to understand and visualize how your visitors actually convert. Last click attribution won’t give you that.

Learn exactly how many touches occur before the conversion, exactly how long it takes, exactly how all of your channels are working together.

Dive deeper into content performance, ad spend ROI, and more

Is the content team spending their time wisely? Is the PPC team? How about the social team?

To be a data-driven marketer who makes meaningful business decisions based on real insights, you’ll need to dig beyond the basics. You’ll need to mine for data that proves ROI.

You’ll learn how to better spend your marketing time and money.

This course is right for you if…

• You already understand the basics of Google Analytics.
• You want to better measure your visitors, content performance and user experience.
• You want to spend your advertising budget more effectively.
• You want to build smarter, more useful reports and dashboards.
• You want to really understand enhanced ecommerce.
• Custom dimensions, custom metrics and calculated metrics sound like fun to you.
• You want to learn how to get more out of this powerful analytics tool.

This course is probably not for you if…

…you have never logged into Google Analytics.

Skills you should have before taking this course

You should be using Google Analytics weekly for at least a few months, or else be familiar with another Analytics platform like Adobe.

You can still attend this course if you are new to Google Analytics, but you will be overwhelmed with new knowledge and use cases! (That’s not necessarily a bad thing)

In Google Analytics you should know:

• How to track events
• How to configure goals
• What a dimension and a segment is

Not required, but bonus:

• Other marketing theory and platform knowledge
• Google Tag Manager knowledge

You’re probably overqualified if you:

• Already can easily explain differences in custom dimension scopings
• Know every work-around to sampling
• Could easily go into Google Analytics and deliver business recommendations in 5 minutes

It’s time to find the insights that will take your campaigns, site and career to the next level.

You don’t know what you don’t know

Remember when you were starting out and you’d open Google Analytics, take a look at your sessions for the month and then close the browser?

You’ve come a long way.

But there are still plenty of insights hiding below the surface you’ve managed to scrape so far. The truth is, you just don’t know what you don’t know.

You’ll start by learning how to build audiences, which will not only uncover powerful new insights about your visitors, but allow you to run more effective acquisition and retention campaigns as well.

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