Hennig-Thurau, Houston – Entertainment Science

Unlock your potential with the Hennig-Thurau, Houston – Entertainment Science course for only $146.00 Original price was: $146.00.$37.00Current price is: $37.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Business and Sales. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

Salepage link: At HERE. Archive:

Hennig-Thurau, Houston – Entertainment Science

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.

Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.

Get Hennig-Thurau Houston – Entertainment Science download

Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University

Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.

Michael Koelmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig

Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.

Allegre Hadida, Associate Professor in Strategy, University of Cambridge

Secure your future with the Hennig-Thurau, Houston – Entertainment Science course at WSOLib.com! Gain lifetime access to expertly curated content, empowering your career and personal development.

• Lifetime Access: Enjoy unlimited access to your digital courses.
• Huge Savings: Prices are consistently up to 80% lower than original sales pages.
• Secure Transactions: Shop with confidence using our trusted payment methods.
• Actionable Knowledge: Acquire real-world skills from diverse topics.
• Instant Delivery: Start learning immediately after purchase.
• Device Flexibility: Access your courses on desktop, mobile, or tablet.

Begin your learning journey with WSOLib.com!