Holiday Promotions Swipe File Manual – Dan Kennedy

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Description

Swipe File: A Reliable & Proven Way To Use Holiday Promotions as Unfair Advantage to “Enter the Conversation” already occurring in your client’s mind

Details

There’s a Holiday every month and nearly every day! People are always talking about Holidays. Our Ultimate Holiday Promotions package incorporates SIMPLE, proven, profitable, foolproof strategies for creating predictable cash flow and attracting more customers.This assemblage of outstanding examples submitted by Bill Glazer, Yanik Silver and many more, provide real world highly successful promotions available for you to EASILY TAILOR to your specific needs. Take a look at just some of the results achieved below.

• HOLIDAY Promotion #1: An INDEPENDENCE DAY PROMOTION that so substantially raised event attendance that it resulted in an increase in business by 300%
• HOLIDAY Promotion #2: A July 4th PROMOTION that more than doubled sales of live webinars (at $2,497 each)and produced over $237,000.00 in revenue in 2 weeks! If you’re already using webinars in your business, you MUST see this…And if you’re not using webinars, NOW would be a good time to start.
• HOLIDAY Promotion #3: A HALLOWEEN PROMOTION that produced a 460% ROI (that’s $4.60 for every $1.00 invested) and $71,423.00 in total. Incidentally, this Promotion was selling phone service in a major metropolitan area with over 30 other service providers…talk about a commodity! Yet this smart Glazer-Kennedy marketing practitioner is able to charge 3X what the others charge by finding the perfect target market. If you think you’re in a commoditized business, you NEED to see this example.

Features

What You’ll Learn?

• Recreate a CHRISTMAS PROMOTION that uses 2 brilliant words in the Headline. Individual word choices DO matter and these two words are ‘beauts’. It’s also a great example of how to effectively confront “the elephant in the room”(aka the biggest objection).
• Learn how to dissect a ‘Peer-to-Peer’ Marketing Promotion that TRIPLED referrals. This example uses “unusual Holidays like NATIONAL PISTACHIO DAY, NATIONAL SIBLINGS DAY, and NATIONAL ICE CREAM DAY
• Review and repurpose17 profit-pulling examples from Bill Glazer’s legendary collection of holiday promotions including the famous “Thanksgiving Greeting Card.” Real-life examples of display ads, advertorials, postcards, letters, emails, voice broadcast scripts, newspaper inserts & coupons you can use as “swipe files” for your own Holiday Promotions.
• Identify the ULTIMATE MARKETING SIN#3: Taking Your Customer’s Loyalty for granted. The American Automobile Industry and Network TV executives made this fatal mistake and still haven’t recovered. To avoid this sin, you’ve got to get hot and keep getting hot all over again. This sin applies from Malibu to Maine and it applies to EVERY business including yours. Ignore it to your peril.
• Digest and take action with the “7 Ways to Get Hot & Keep Getting Hot All Over Again” so you can stay on the ‘top of consciousness’ and be the first person your prospects & customers think of when making a buying decision.
• Understand ULTIMATE MARKETING SECRET WEAPON #9: If you want to keep your customers and keep your customers interested. Follow the examples of Disney & McDonald’s who ALWAYS seem to have an answer to this vitally important question. Do you?

Who Is It For?

This course is for anyone who would like to STAND OUT from the crowd and get their messages READ by prospects, customers or clients. If you’re a Sales Professional, Dentist, Entrepreneur, Financial Advisor, Clothier or Internet Marketer, you can share in this relevant and unique system that will show you how you can promote your business every day of the year.

What You Get

• 5 REAL Holiday Promotions created by REAL people for REAL business that you can immediately use as ideas for your own Holiday Promotions. These promotions were created by the 5 finalists in a recent Holiday Promotions Contest. They are real-world money making examples.
• 25 of Yanik Silver’s Most Successful ONLINE Holiday Promotions & ideas INCLUDING LIVE WEBSITES you can visit to get full effect of the promotion.
• You will receive a CD containing electronic version of all the Holiday Promotions in the swipe file. Print them out at your convenience to make notes on them or do whatever you want with them.

Duration

• 1 Manual: Ultimate Holiday Promotions: 107 pages
• 1CD: Swipe Files including 72 reconfigurable exhibits

Category

Money-Making Swipe Files

Contents 2

• Exhibits
• BOOK 2