How To Do Keyword Research For SEO and Ranking On Google – John Shea

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Are you looking for more information on how to do keyword research for SEO and ranking your content on Google?

In this course we explain why keyword research is a critical first step in achieving results with your content.

Have you have ever produced a blog article and wondered why you were not getting any website traffic?

The simple answer is that your article may not contain keywords people are searching for!

In this course we take you step by step through every step needed to do the proper research needed to find keywords people are actually looking for on Google.

In this course you will learn:

• Why keyword research is the first thing you should do before producing any content on a website
• How to use the Google Keyword Planner. This includes seeking out keywords, finding keyword volume, merging keywords, and working with bulk data.
• Doing advanced keyword research and competition analysis with tools such as Long Tail Pro, Majestic, SEMRush, Ahrefs and Moz.
• Understanding what Long Tail keywords are and how you can utilize these to create content that generates lots of traffic for your website.
• How to use additional free sites like Quora, Soovle, UberSuggest, Google Trends and much more to do additional keyword research.
• Determining commercial intent with your keywords – Learning if your content will encourage others to buy products from you.
• Advanced competition analysis – Determine if a keyword is worth trying to rank and if it’s even possible for you based on the existing competition.

We even include a live case study of a perfect long tail keyword generating revenue with Amazon products through the Amazon affiliate program.

If you have ever wanted to learn more about keyword research this course includes everything you need to know about finding the best keywords out there!

Course Curriculum

Introduction To The Course

• What To Expect In This Course (2:09)
• Why Is Keyword Research Important? (3:00)
• Introduction – Doug Cunnington (1:20)

Keyword Research Tools

• Introduction To The Google Adwords Keyword Planner (1:48)
• Introduction To Long Tail Pro (2:19)
• Using Long Tail Pro (7:26)
• Multiplying Keyword Lists To Get New Keyword Ideas (1:22)
• Getting Search Volume For a List Of Keywords (2:21)

Using Long Tail Keywords

• What Are Long Tail Keywords? (1:30)
• Using The Google Results Page (2:33)
• Using Google Webmaster Tools For Existing Keywords You Can Optimize (2:48)
• Using Google Trends (7:17)
• Using Google Correlate (6:02)

Other Sites To Use For Long Tail Research

• Soovle (2:23)
• UberSuggest (4:13)
• Keyword Tool (2:45)
• Keyword Xtreme (3:19)
• Quora (3:01)

Determining Commercial Intent

• Is The Searcher Going To Buy Something? (2:30)
• Understanding The 4 Types Of Keywords (4:56)
• Looking At The Adwords Suggested Bid (5:01)

Competition Analysis

• What About Competition (2:29)
• The Moz Toolbar (5:30)
• Majestic Backlink Analyzer (7:48)
• SEMRush (5:30)
• AHREFS Site Explorer (6:33)
• Examples of Good Low Competition Sites (6:30)

Case Study – A Perfect Long Tail Keyword Generating Revenue

• A Perfect Example Of a Long Tail Keyword Article Generating Traffic (9:25)

Conclusion To The Course

• Concluding The Course (3:18)
• Searching For New Keyword And Ad Group Ideas