Course Curriculum
The Badass B2B Growth Guide
The Foundation
Play F1: Know Your Market
Play F2: Having a Growth vs. Fixed Mindset
Play F3: Don’t Be a Debbie Downer
Play F4: How to Elegantly Explain What You Do
Play F5: Ditch the Pitch
Play F6: Starting Conversations with Strangers
Play F7: Don’t Exceed Your Prospect’s Speed Limit
Play F8: Solutions Disguised as Problems
Play F9: How to Explain What You Do in a Cold Email in One Sentence
Play F10: How to Start Conversations with People Who Aren’t Buying
Play F11: Go for No
Play F12: Deposits & Withdrawals
Know Your Prospect’s Jobs-to-be-Done
Play PM1: Your Market’s Motivations
Play PM2: Fireballs vs. Flowers
Play PM3: How to Become An Insider
Play PM4: How to Get Your Prospect’s Secret Buying Language using Jobs-to-Be Done
Play PM5: Jobs to Be Done Interview Guide
Play PM6: Example of a Jobs-to-Be-Done Interview
Play PM7: The Lingo Library
Play PM8: How to Be More Interesting to Prospects
Play PM9: How to Stay Top of Mind When Prospects Aren’t Motivated Right Now?
Play PM10: How to Get the CFOs to Buy In
Outsourcing List Building
Play LB1: Getting Started
Play LB2: Defining Your Targeting Parameters Using Sales Navigator
Play LB3: The Specific Oversees Researcher I Recommend
Play LB4: Example of a Lead List You’ll Get Back
Cold Calling
Play CC1: The Pain Triangle
Play CC2: The Educational Based Cold Call Script
Play CC3: Example: Educational Based Cold Call Script – Sales Coach
Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security
Play CC6: Leveraging Wins to Attract Similar Clients
Play CC7: What to Say When a Gatekeeper Picks Up
Play CC8: Cold Call Transcript That Booked a Meeting
Place CC9: How to Cold Call a Trade Show Lead
Play CC11: Live Cold Call — Ghosted Prospect
Play CC8 – Real Cold Call
Play CC12 – Example SaaS Cold Call Script
Play CC13: Real Cold Call – Accusation Audit
Play CC14: My Favorite Cold Call Openers
Voicemail
Play VM1: Five Voicemail Formulas
Play VM2: The 8.9 second voicemail
Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned
Cold Email Copywriting
Play CW1: Don’t Believe the Hype
Play CW2: The Triplet
Play CW3:: Go for No
Play CW4: How to Use Humor to Increase Response Rates
Play CW5: Your Customers Are Your Best Salespeople
Play CW6: Turning a Skeptic into a Buyer
Play CW7: How to Explain Things Clearly
Play CW8: Show, Don’t Tell
Play CW9: Casual Copywriting Example
Play CW10: The Secret to Creating Memorable Cold Email Copy
Play CW11: Sales Copy Teardown (Before & After)
Play CW12: Are You Pitching or Proving?
Play CW13: Example of Hype-Free Copy in a Cold Email
Play CW14: 2 Things I Learned from Jason Fried About Copywriting
Play CW15: Casual Copywriting Examples (Before & After)
Play CW16: The Secret to Getting More Positive Cold Email Responses
Play CW17: 3 Ways to Increase Cold Email Response Rates
Play CW18: How to Use Emotions to Motivate Prospects
Play CW19: Steal Like an Artist to Increase Open Rates
Play CW20: Chase — Features into Benefits Makeover
Play CW21: Before & After
Play CW22: Who’s Your Villain?
Play CW23: How to Use Humor to Increase Response Rates
Play CW24: Ditch this word
Play CW25: What Pisses People Off?
Play CW26: Steal This Porsche Ad
Cold Emailing
Play CE:00 – The Easier Way to Start Conversations With Strangers
Play CE1: The Biggest Cold Email Mistake
Play CE2: Cold Email: Subject Lines
Play CE3: The Testimonial Email
Play CE4: Bring Back That Loving Feeling
Play CE5: Cold Email: Follow-up After Direct Mail
Play CE6: 15 Minutes of Fame
Play CE7: Leveraging Shared Audiences
Play CE8: Reactivate Lost Opportunities
Play CE9: Medicine for the Problem
Play CE10: Example for SaaS
Play CE11: The Cold Call Email
Play CE12: Personalization at Scale
Play CE13: No Response — The Surrender Email
Play CE14: No Response — The Presumptive Negative
Play CE15: No Response — The Hail Mary
Play CE16: Cold Email From the CEO of Rippling
Play CE17: Shining a Light on a Problem
Play CE18: Informative & Entertaining
Play CE19: Introducing Two People via Email
Play CE20: The 4T Email — A High Converting Formula
Play CE21: Low Friction Calls to Action
Play CE22: Email to Start a Conversation with an Innovator
Play CE24: The 4-Part Video Series
Play CE25: How to Respond to, “Send Me Some Information” in Email
Play CE26: Example of a 3 Touch Sequence for a List Building Service
Play CE27: The Cold Email that Booked a Meeting and Sales with GEICO
Play CE28: The One Sentence Email
Play CE29: Example of a Personalized 4T Email
Play CE30: Example of a 4T Email to Target
Play CE31: 4T Email that Got the Attention of a Busy CEO
Play CE32: A Cold Email Written by a Customer to a Prospect
Play CE33 One of the Best Cold Emails I’ve Ever Seen
Play CE34: Scaling Personalized Email in Cold Emails
Play CE35: Hyper-Personalized 4T Email that Got a Positive Response
Play CE36: The Cold Email that Got a Response from a Director of Sales
Play CE37: How to Write a Damn Good Email in 8 Minutes
Play CE38: 6 Low Friction Calls to Action that Start Conversations
Play CE39: Post Webinar Email that Starts Conversations
Play CE40: Cold Email that Booked a Meeting After a Prospect said, “No Thanks”
Play CE41: How to Get a Response from a Busy Person — Teardown
Play CE42: Example — Personalized Email that Got a Positive Response
Play CE43: Illumination Cold Email (How to Change the Status Quo)
Play CE44: How to Respond when a Prospects Asks for Information via Email
Play CE45: What Zelda Can Teach You About Writing a Good Cold Email
Play CE46: Real Example — Email that Booked a Meeting with a Prospect Who Disappeared
Play CE47: Real Personalized Cold Email with Positive Response
Play CE48: Real Positive Response — Illumination Question + Low Friction Call to Action
Play CE49: The Radically Honest Illumination Email
Play CE50: Real Email – Educational Offer that Booked a Meeting
Play CE51: Cold Email that Booked a Meeting with Aetna
Play CE52: The Photoshop Cold Email
Play CE53: The Broken Clavicle Bone
Play CE54: How to Follow-Up Without Being Annoying
Play CE55: The 28 Word Email
Play CE56: The Easier Way to Book Meetings
Play CE57: Reaching Out to People Who Didn’t Buy
Play CE58: Leveraging Customers for Warm Intros
Play CE59: 1 i simple idea to grow sales in 3 months
Play CE60: Emails That Look Like Texts – Alteryx
Play CE61: Emails That Look Like Texts – LeanData
Play CE62: Emails That Looks Like Texts – Tipalti
Play CE63: Email That Look Like Texts – Gong.io
Play CE64: Email That Looks Like a Text – Tax Accountant
Play CE65: Asking For Advice
Play CE66: How to write killer first sentences
Visual Cold Emails
Play VCE 0: What are visual emails & why do they matter?
Play VCE 1: The Easiest Way to Create Images for Cold Emails
Play VCE 2: Example for Alteryx
Play VCE3: Example for NFP
Play VCE4: Example for ConnectAndSell
Play VCE:5 Example
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