Landing Page Optimization (HD) – MECLABS
$63.00
Landing Page Optimization (HD) – MECLABS Download. Learn how to improve the efficiency of any landing page
Increase the percentage of visitors that become…
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Learn how to improve the efficiency of any landing page
Increase the percentage of visitors that become sales leads and/or customers
MECLABS Landing Page Optimization Online Course will help you:
- Learn how to optimize landing pages
• Maximize click-throughs and conversion rates
• Identify negative page elements that hurt conversion rates
• Link revenue back to specific marketing initiatives
A landing page is a single web page that appears in response to an online click.
A conversion occurs when a visitor performs a desired action on a landing page.
The general goal of a landing page is to achieve the highest possible conversion rate.
While successful ad campaigns generate Web traffic for brands, many companies leak revenue due to inefficient landing pages. If you can’t convert your site’s visitors, then you are wasting time and money with every promotional effort.
Course Outline:
Total Sessions: 5 + Final Exam
Course Duration: 3 hours, 40 minutes, 49 seconds
Session 1 — Orientation
An introduction to the main conversion heuristic used as the central spine for
overall course.
- Instructor: Dr. Flint McGlaughlin
• Length: 25 minutes, 23 seconds
Session 2 — The Force of the Value Proposition
Learn how to identify and express an effective value proposition on your landing
pages.
- Instructor: Dr. Flint McGlaughlin
• Length: 1 hour, 13 minutes, 53 seconds
Session 3 — Friction
Learn how to identify and remove friction elements that negatively affect
landing page conversion rates.
- Instructor: Dr. Flint McGlaughlin
• Length: 32 minutes, 44 seconds
Session 4 — Incentive
Learn how to use incentives to tip the conversion fulcrum in your favor.
- Instructor: Dr. Flint McGlaughlin
• Length: 37 minutes, 11 seconds
Addendum — ROIc Computation Examples
Learn how to calculate the Return on Incentive (ROIc).
- Instructor: Bob Kemper
• Length: 15 minutes, 49 seconds
Session 5 — Anxiety
Learn how to anticipate and correct customer anxiety to increase response rates.
- Instructor: Dr. Flint McGlaughlin
• Length: 35 minutes, 49 seconds
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All the courses on WSOlib are led by top authors and experts in their respective fields. Rest assured that the knowledge and skills you acquire are reliable and highly applicable.
Specification: Landing Page Optimization (HD) – MECLABS
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