Lannon & Baskin – A Master Class in Brand Planning

Unlock your potential with the Lannon & Baskin – A Master Class in Brand Planning course for only $42.39 Original price was: $42.39.$13.00Current price is: $13.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Business and Sales. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

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Lannon & Baskin – A Master Class in Brand Planning

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.

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The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment.

The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

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