Master Business Testing – Dr. Alex Osterwalder

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Master Business Testing – Dr. Alex Osterwalder

Learn How to Test and Validate Your Business Ideas With Real Customers

Are you attempting to find a product marketplace match so that you can begin selling? Or seeking to determine what challenge to spend money on next?

• Learn a clean and realistic manner to check and de-rlsk your commercial enterprise ideas
• Create a shared language for trying out to your organization
• Pairs with the Business Model and Value Proposition Canvases

The proven methodology introduced in our latest Strategyzer series book Testing Business Ideas

20 engaging exercises & practical case studies, 13 downloads, 3+ hours of video learning, in 9 lessons on 7 essential topics.

Detailed Course Outline

Module 1

Introduction to Testing

Introduction

14 min

• Welcome
• Learning Objectives
• Explore & Exploit
• Types of Innovation
• Why Business Ideas Fail
• Reduce Risk & Uncertainty
• High Risk or Low Risk?

Testing Components

25 min

• The Big Picture
• Hypothesis
• Experiments
• Evidence
• Insights
• Evidence or Insights?
• Take Action

Module 2

Hypothesis

Hypotheses

22 min

• Case Study: LifeTree Bank
• Extract Hypotheses
• Prioritize Hypotheses
• Practice: Prioritize Hypotheses
• Refine Hypotheses
• Practice: Refine Hypotheses
• Debrief: Refine Hypotheses
• Case Study: Owlet
• Practice: Extract Hypotheses
• Debrief: Extract Hypotheses
• Your Turn

Module 3

Experiments

Experiments

38 min

• Test Card
• Choose Experiments
• Strength of Evidence
• Types of Experiments
• Design Good Experiments
• Choose the Right Metrics
• Set Success Criteria
• Mix of Experiments
• Practice: Desirability Experiments
• Debrief: Desirability Experiments
• Practice: Viability Experiments
• Debrief: Viability Experiments
• Your Turn

Module 4

Learning

Evidence

16 min

• Learn from Experiments
• Collect Evidence
• True- or False?
• Synthesize Evidence
• Practice: Write an Observation
• Debrief: Write an Observation
• Your Turn

Insights

5 min

• Generating Insights
• Practice: Learn from Evidence
• Debrief: Learn from Evidence
• Your Turn

Module 5

Take Action

Take Action

22 min

• Four Types of Actions
• Take Action for Evidence that Supports Hypothesis
• Take Action for Evidence that Doesn’t Support Hypothesis
• Take Action for Unclear Insights
• Take Action for New Insights
• Quiz: Confidence Level
• Quiz: Take Action
• Practice: Pivot
• Debrief: Pivot
• Your Turn

Module 6

Manage

Manage

25 min

• Measure Progress
• The Progress Board
• The Innovation Project Scorecard
• Progress in Practice
• Practice: Innovation Scorecard
• Debrief: Innovation Scorecard
• Your Turn

Module 7

Present

Present

28 min

• Presentation Components
• Presentation Best Practices
• Presentation Template
• Owlet’s Presentation
• Your Turn

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