Mastering Business Models – Strategyzer

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Mastering Business Models

An online course that will teach you how to map, design, assess, and test Business Models

• Learn the Business Model Canvas methodology, used by 5 million+ business practitioners
• Turn fluffy discussions into practical outcomes
• Create a shared language around business models and strategy
• Improve collaboration across disciplines and geographical boundaries within your organization

Here’s what you get…

Proven methodology introduced in our global best-selling book Business Model Generation.

Over 70 bite-sized learning pieces, across 13 lessons, on 6 crucial topics.

Unlimited access to 50 videos and over 8 hours of learning content that doesn’t expire.

…and how you’ll apply it immediately

If you’re improving an existing business or launching something new, you’re facing one big challenge. How do you build a strong, profitable business model that can compete in today’s market? Millions of people worldwide use our proven methods to do exactly that – let’s see how you can too.

What’s the business model? – Map your Model

Most people have a hard time describing this, due to a lack of shared language. We’ll show you how to map your model using the global standard Business Model Canvas. Once complete, you’ll have a one page map of exactly how you create and capture value.

What does the market look like? – Scan the Environment

Every business model –including yours – gets pressure from various forces in its environment. We’ll help you scan your environment to identify possible threats, big opportunities, and fill in your blind-spots

Where can you compete? – Find Unique Value

You’ll have to chose your battles if you’re going to beat the incumbents in any space. Our tools will help uncover key opportunities to differentiate from your competition.

How do you know if your model is any good? – Assessing Quality

Capturing a business model can be easy, but knowing what to improve on can be hard. You’ll use seven key assessments to identify opportunities for improvement.

How can you Improve? – Prototype

You know where you are, and what needs to improve to succeed – how do you close the gap? Here you’ll learn techniques to develop cheap, quick prototypes of business model ideas. Armed with these tools, you’ll be surprised at how fast you can generate options.

What could kill your idea? – Test and Derisk

Why do most business models fail? You’ll learn the most common failures, and how companies who used testing to avoid them. More than that, you’ll get a new mindset that will help you save time, money and avoid crippling failures. You’ll also have access to the testing library to set up your own risk-reducing experiments.

Go beyond the book

We’ve found a more effective way to turn you into a proficient practitioner of the canvas. Whether you’ve read the book or not, you’ll get more with the course.

More Skills

While books do an amazing job with sharing and spreading ideas, this course is designed to help you master the skill set and become a real practitioner.

More Media

Our course caters to more learning styles with videos, slide casts, downloadable templates, checklists, and tools.

More Proof

We based this course on the ideas in Business Model Generation which sold 1 million copies in 37 languages. USA Today named Business Model Generation among the 12 best business books of all time. The German edition was named Management Book of the Year 2011. Fast Company Magazine named it one of the best books for business owners in 2010. That, and the methodology has been picked up by millions worldwide, making this a proven methodology you can trust.

More Content

More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.

More Concise

After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

More Convenient

Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops. Plus, you’ve got lifetime access so you’ll always be able to go back for reference whenever you need.

Real world examples of techniques you can apply tomorrow

This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.

Get the Masters Bundle

Create value for your business and your customers.

A great value proposition without a great business model won’t survive. Incredible business model innovation without a value proposition to customers won’t get off the ground. You need both! Get the Masters Bundle and learn how to better create value for your customers and for your business.

• Over 140 bite-sized learning pieces, across 26 lessons, on 11 crucial topics
• Unlimited access to 94 videos and over 15.5 hours of learning content that doesn’t expire
• Lifetime access, no limits

One methodology, a wide range of practical applications

Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees and fostering innovative thinking across all levels.

Innovation Units

Create new business models and value propositions to build new growth engines.

Product Managers

Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.

Sales Teams

Better understand the business model and how to sell their value propositions to various customer segments.

HR Divisions

To enable understanding of business models among all employees and foster innovative thinking.

Corporate Development

Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.

Watch 6 free preview videos

6 key topics, 13 lessons, 50 videos and over 8 hours of learning content.

Getting Started with the Business Model Canvas

2 LESSONS | 11 STEPS

• Introduction to the Business Model Canvas
• The 9 Building Blocks of the Business Model Canvas
• Getting started with your own canvas

The Business Model in Context

2 LESSONS | 10 STEPS

• Business Model and Value Proposition Canvas Fit
• Business Model Environment

Competition

2 LESSONS | 11 STEPS

• Blue Ocean Strategies and Doing More with Less
• Differentiation and Competition

Business Model Mechanics

3 LESSONS | 12 STEPS

• 7 Questions to Assess Your Business Model Design
• Playing with Numbers

Designing Business Models

2 LESSONS | 13 STEPS

• The Business Model Design and Innovation Process
• Prototyping Business Models

Validating Business Models

2 LESSONS | 11 STEPS

• Why Business Models Fail and How to Avoid It
• Putting it All Together