Megan K Harrison – Online Course Academy

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Megan K Harrison – Online Course Academy

Online Courses Academy is a complete step-by-step implementation program for planning, creating, and launching an online course… and includes EVERYTHING you need to build your membership site.
If you’re finally ready to take your business and life up a few levels (where the earning potential is unlimited and you’re no longer living your life sitting behind a computer) … Then it’s time to make it a reality. Together, we’ll turn your expertise into a highly profitable online course –
Using the exact same process and systems my company has used to help our clients, such as Tony Robbins, Dean Graziosi, and Ryan Levesque, generate over $50 million this year through their online courses and programs.

It’s a proven formula to save yourself from wasting months… or even years… of time, money and frustration trying to figure out everything on your own – allowing you to move forward with confidence and on your way to more time, freedom and influence.
Your
Investment

How much is an unfinished course costing you? How many potential customers are you unable to serve due to time and geographic limitations? How long are you going to settle for trading time for money? What would a massively successful flagship course do for your business and authority status? Every day your course remains trapped inside a notebook, Google Doc or Evernote is another day you’re missing out on the game-changing rewards that come from leveraging your expertise.

IT’S NO SECRET THAT CREATING AN ONLINE COURSE IS ONE OF THE FASTEST WAYS TO SCALE YOUR BUSINESS,

become known as an expert and serve way more people than you could ever do when your business model is limited by how many hours you have in a day.

Not to mention the time and freedom that comes along with it.

But because the benefits are so attractive, the online course space has become hyper-competitive over the last few years.

More and more people everyday are trying to get their piece of the $129 BILLION online learning industry and it’s not slowing down.
BUT THE TRUTH IS, MORE COURSE CREATORS ARE FAILING NOW THEN EVER BEFORE.

I’m going to tell you the honest, hard-to-hear truth that most people don’t want to talk about…

The game has changed. Customers expect more and the industry has become very crowded and very saturated.

Ad costs are continuously rising and the market is experiencing “course fatigue” due to the never-ending stream of launches hitting their inbox and newsfeed on a daily basis.

But don’t lose hope yet…
There is still a time of money to be made selling online courses across virtually every industry and niche – but only if you avoid these three major mistakes…
Mistake One
An Incomplete Strategy

Because my entire company revolves around online course creation, I’ve spent a tremendous amount of time studying what makes the best the best so I can model, experiment and improve upon these strategies for my private clients.

And what I’ve found is that while most course creators are struggling to make a few sales, there are many entrepreneurs across practically every industry bringing in 5, 6 and 7 figures EVERY time they launch and will continue to do so because they’ve created their course in a way that most (that fail) do not.

These course creators are among the top 1% and the rewards are massive. So what allows them to run circles around everyone else?

They have a complete strategy and excel in each of the core 6 elements of an online course. And in doing so…

Competition becomes irrelevant…
The demand for your course skyrockets…
People are happy to pay premium prices…
You position yourself as an authority within the industry…

When you know exactly what and how to implement each of these elements with intercourse it makes success virtually guaranteed.

Instead of wondering and hoping that all the work, time and money you’ve invested will pay off, you already KNOW it will.
This type of certainty is power.

But missing just one of these elements significantly decreases the likelihood that you’re going to see the results you want.

And while each element is vital, the most important (and most often done incorrectly) is the way your course is structured.

Which leads me to…
Mistake Two
Structuring your course the wrong way

See, people are more than happy to pay whatever price you set if you can expedite the process of getting them from where they are, to where they want to be with less headache and stress than they could on their own.

And since time is money, people are willing to pay for speed.

So the ones who win in this game are the ones who are able to produce results for their customers. However, results don’t happen just by learning something.

Can you think of a time when you knew what you needed to do to reach a result but yet you still didn’t do it? Getting in shape is an easy example we can all relate to because you don’t have to be a rocket scientist to figure out what needs to be done…

Eat well, exercise more, sleep better and drink a ton of water. And yet the majority of the population isn’t anywhere near their fitness goals.
So creating a course isn’t just about organizing information.

It’s about baking in the must-have elements that turn your course from “just another info product”…

…to a successful, profitable flagship course. Not only does your course need to be structured in a specific way that produces results,

But it also must incorporate key ingredients that leverage basic human psychology to motivate your customers to take action, retain what they learn and engage.

Because the only way your customers even have the chance of reaching the outcome your course is promising to deliver, is if they implement what you teach. Therefore, your course should be designed around actions rather than information.

The more you can get your customers to take action, the better their results will be, better results means higher demand for your course, and the increase in demand increases the value which allows you to increase the price.

Get Megan K Harrison – Online Course Academy  download
So if you’ve ever wondered
Is my content good enough?

The answer really comes down to these two things…

Does your course promise a specific result?

What have you done to ensure your customers take action and implement what you teach?

Obviously, you can’t force someone to do something but with what I’ll teach you in Online Courses Academy, your user engagement and completion rate will be better than 90% of other courses out there (instructional design is one of my specialties).

And this is the first domino that set’s off a chain reaction of positive outcomes.

See, action leads to results and results encourage your customers to take more action. This consistent implementation leads to the achievement of the goal your course promised.

So your customers become your own little marketing army, spreading the word about what they were able to achieve after taking your program. And not only does the demand for your program begin to multiply, but your loyal customers are also ready and waiting to buy whatever you have to offer next.
And this is when the customer lifetime value makes a big impact on your bottom line.

Just imagine how it will feel to hear raving testimonials from your customers about how because of you, they were able to make a significant change in their life.

Imagine being recognized for your unique skills and the impact you’ve been able to make. Imagine being able to work completely in your zone of genius instead of taking on projects or clients you don’t want just because you need to pay the bills.

Imagine what type of effect this can have on your business, your life, and your relationships.
This is the mission behind Online Courses Academy, to be the first domino that leads to a richer, happier, more free version of you.
I’m so passionate about this because I’ve seen  the results and I know it works.
When I took a deeper look at what separated the successes from failures I realized there are
Five Levels of Online Courses.

By structuring content in a specific way and incorporating key elements within the program a course was transformed from a good to outstanding.
1) Regression -$
A course that causes overwhelm and confusion for various reasons such as information overload, disorganization, or poor quality content. This results in moving your customer further away from their goal rather than closer to it and devalues your credibility and the brand.
2) Information $0
We’re absolutely flooded with information. Everything you could ever want to know can be found out with a simple Google search. But here’s the problem… it takes a ton of time and effort to sift through all this content and figure out what’s good advice and what’s bs. And the sheer volume of information available leads to overwhelm without action. Therefore, a product that is essentially a compilation of information can be difficult to even give away for free.
3) Systemization $$
The next level up is a course that takes information and delivers it in a specific process, system or framework. Basically, it’s providing a method to the madness. This is much more valuable but it falls short by not giving customers the tools and resources to help make taking action easier.
4) Implementation $$$
The level three courses provide a systematic approach to achieving a result and encourage customers to take action on what is taught by providing resources such as worksheets and activities. When people have clarity on exactly what they need to do next they are far more likely to actually do it. After all, “complexity is the enemy of execution”.
5) Transformation $$$$$
The final and most valuable course is a program that inspires a transformation in the customer’s life. This goes beyond learning a new concept or putting it into use. As a result of taking the course, the customer is able to make significant improvements in their life. These are the courses with the highest demand and people are happy to pay premium prices.
1) Regression -$
A course that causes overwhelm and confusion for various reasons such as information overload, disorganization, or poor quality content. This results in moving your customer further away from their goal rather than closer to it and devalues your credibility and the brand.
2) Information $0
We’re absolutely flooded with information. Everything you could ever want to know can be found out with a simple Google search. But here’s the problem… it takes a ton of time and effort to sift through all this content and figure out what’s good advice and what’s bs. And the sheer volume of information available leads to overwhelm without action. Therefore, a product that is essentially a compilation of information can be difficult to even give away for free.
3) Systemization $$
The next level up is a course that takes information and delivers it in a specific process, system or framework. Basically, it’s providing a method to the madness. This is much more valuable but it falls short by not giving customers the tools and resources to help make taking action easier.
4) Implementation $$$
The level three courses provide a systematic approach to achieving a result and encourage customers to take action on what is taught by providing resources such as worksheets and activities. When people have clarity on exactly what they need to do next they are far more likely to actually do it. After all, “complexity is the enemy of execution”.
5) Transformation $$$$$
The final and most valuable course is a program that inspires a transformation in the customer’s life. This goes beyond learning a new concept or putting it into use. As a result of taking the course, the customer is able to make significant improvements in their life. These are the courses with the highest demand and people are happy to pay premium prices.
1) Regression -$
A course that causes overwhelm and confusion for various reasons such as information overload, disorganization, or poor quality content. This results in moving your customer further away from their goal rather than closer to it and devalues your credibility and the brand.
2) Information $0
We’re absolutely flooded with information. Everything you could ever want to know can be found out with a simple Google search. But here’s the problem… it takes a ton of time and effort to sift through all this content and figure out what’s good advice and what’s bs. And the sheer volume of information available leads to overwhelm without action. Therefore, a product that is essentially a compilation of information can be difficult to even give away for free.
3) Systemization $$
The next level up is a course that takes information and delivers it in a specific process, system or framework. Basically, it’s providing a method to the madness. This is much more valuable but it falls short by not giving customers the tools and resources to help make taking action easier.
4) Implementation $$$
The level three courses provide a systematic approach to achieving a result and encourage customers to take action on what is taught by providing resources such as worksheets and activities. When people have clarity on exactly what they need to do next they are far more likely to actually do it. After all, “complexity is the enemy of execution”.
5) Transformation $$$$$
The final and most valuable course is a program that inspires a transformation in the customer’s life. This goes beyond learning a new concept or putting it into use. As a result of taking the course, the customer is able to make significant improvements in their life. These are the courses with the highest demand and people are happy to pay premium prices.
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I USED THESE FINDINGS TO DEVELOP THE
Result Centered Training Formula

A framework that simplifies the process of getting everything out of your head and into a structure that delivers results. It’s a system that prevents course creators from making the most common profit-killing mistakes.
I’VE USED THIS FRAMEWORK TO HELP HUNDREDS OF ENTREPRENEURS ACROSS A VERY WIDE RANGE OF INDUSTRIES LEVERAGE THEIR EXPERTISE.
Our Clients
HERE ARE JUST A FEW OF OUR PRIVATE CLIENTS…

As you can see, there isn’t just one type of industry where online courses are successful.
IN FACT, I HAVE YET TO FIND A BUSINESS OR INDUSTRY THAT AN ONLINE COURSE WOULDN’T WORK.

As long as there’s a market with a problem you can solve, and you have the right framework and strategy to follow, it will work for you as well. The only thing left to do now is build it.
But there is that minor obstacle you have to overcome… TECHNOLOGY.

Which leads me to our last most common mistake…
Mistake Three
Technophobia
tech·no·pho·bia
The feeling of severe anxiety associated with using anything technologically advanced
Common symptoms may include…

The feeling of dread or panic when you think about all the technology needed to get your course up and running.
The strong desire to throw your computer on the ground and smash it with a sledgehammer
Or analysis paralysis which leads to hours upon hours spent researching and a lack of execution due to the fear of making the wrong choice.

If you find that you show signs of this condition, then you may want to seek professional help – And that’s exactly what I’m here to provide you with today.

To give you a cure that will allow you to move forward with confidence so you can be on your way to more
time, freedom and influence.

Your membership site is the central hub of your course and brings everything to life. Therefore it should be built on a reliable platform that supports your business needs now and in the future. On top of that, the way it’s designed plays a big role in the perceived value.
So love it or hate it – looks do matter.

All too often I see entrepreneurs agonize over which systems to use, and end up opting for what they think is the “easier” option. Only to find out that “easy”really isn’t that easy when the systems don’t support your needs.

So in my opinion, it’s a much more strategic decision to build your course on a platform you own – a WordPress website.
Here are five reasons Why
1) Control
When you don’t own the platform your course is built on you have no control over that system. Things can change at any time like monthly costs, transactions fees, integrations, design and layouts among others. When it comes to a valuable business asset, I like to maintain as much control as possible and you probably feel the same way.
2) Design
With 3rd party platforms what you see is pretty much what you get and you’re very limited with changes that can be made. When you create your course on WordPress using a theme with a drag-and-drop page builder, it’s extremely simple to design your course exactly how you want and you don’t have to use cookie cutter templates.
3) Integrations
As your business grows and new technology is released there is a high probability that your needs will change in the near future. When your course is built on WordPress you have extreme flexibility to integrate with whatever you need instead.
4) Transaction Fees
Third party platforms either charge high monthly fees or they charge a transaction fee. That means that every time you make a sale you have to pay a certain percentage to them on top of the 3% credit card fees. That starts to really add up.
5) Scalability & Customization
With WordPress you have the flexibility to easily add additional programs and revenue streams such as a recurring membership. This can significantly increase your customer lifetime value which is the holy grail of profitability. When you create your course on WordPress you have a platform that can grow with your business.
1) Control
When you don’t own the platform your course is built on you have no control over that system. Things can change at any time like monthly costs, transactions fees, integrations, design and layouts among others. When it comes to a valuable business asset, I like to maintain as much control as possible and you probably feel the same way.
2) Design
With 3rd party platforms what you see is pretty much what you get and you’re very limited with changes that can be made. When you create your course on WordPress using a theme with a drag-and-drop page builder, it’s extremely simple to design your course exactly how you want and you don’t have to use cookie cutter templates.
3) Integrations
As your business grows and new technology is released there is a high probability that your needs will change in the near future. When your course is built on WordPress you have extreme flexibility to integrate with whatever you need instead.
4) Transaction Fees
Third party platforms either charge high monthly fees or they charge a transaction fee. That means that every time you make a sale you have to pay a certain percentage to them on top of the 3% credit card fees. That starts to really add up.
5) Scalability & Customization
With WordPress you have the flexibility to easily add additional programs and revenue streams such as a recurring membership. This can significantly increase your customer lifetime value which is the holy grail of profitability. When you create your course on WordPress you have a platform that can grow with your business.
1) Control
When you don’t own the platform your course is built on you have no control over that system. Things can change at any time like monthly costs, transactions fees, integrations, design and layouts among others. When it comes to a valuable business asset, I like to maintain as much control as possible and you probably feel the same way.
2) Design
With 3rd party platforms what you see is pretty much what you get and you’re very limited with changes that can be made. When you create your course on WordPress using a theme with a drag-and-drop page builder, it’s extremely simple to design your course exactly how you want and you don’t have to use cookie cutter templates.
3) Integrations
As your business grows and new technology is released there is a high probability that your needs will change in the near future. When your course is built on WordPress you have extreme flexibility to integrate with whatever you need instead.
4) Transaction Fees
Third party platforms either charge high monthly fees or they charge a transaction fee. That means that every time you make a sale you have to pay a certain percentage to them on top of the 3% credit card fees. That starts to really add up.
5) Scalability & Customization
With WordPress you have the flexibility to easily add additional programs and revenue streams such as a recurring membership. This can significantly increase your customer lifetime value which is the holy grail of profitability. When you create your course on WordPress you have a platform that can grow with your business.
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And here’s the great news… it’s easier then ever before to create

When you see how easily and quickly you’ll be able to create a course with the same professionalism and level of design as the top players in the industry it’s going to feel like magic.
So even if all this tech stuff feels daunting, trust me when I say, you can do this!

Now, if you were trying to learn everything on your own, then yes that could be pretty difficult, but if you have someone that can walk you through the entire process that has already spent years doing this, it’s gonna be a piece of cake. It’s like if you were going to cook a new fancy dinner for the first time and you didn’t have a recipe and had no clue what the ingredients were, that could be a bit of a challenge.

BUT, if you had someone handing you the pre-portioned ingredients one at a time and walking you through the process step-by-step… now even I could do that. This is the same for you and the tech stuff.
SETTING YOURSELF UP FOR
Success

After extensive market research, it was loud and clear that entrepreneurs were pleading for an all-inclusive solution for creating an online course.

And while there are other courses out there that teach you how to create a course the biggest complaint I’ve heard over and over was that the program just skimmed over the actual tech setup (which obviously is a very important piece).
So even after completing the course, they were still left in a tech nightmare.

At first I was so confused why all these courses on how to create a course just seemed to bypass the very thing that makes the course actually come together??? But after a little more digging, it made a lot more sense.

See, technology and software change constantly. New features are released, layout and designs change regularly, and all of a sudden that step-by-step video lesson that was made showing how to do something is completely outdated.
SO WHAT DOES THAT MEAN FOR THE COURSE CREATOR?

Well, it means they have to recreate the content again and again.
So it’s no wonder the tech is barely covered in these other programs. It’s just not worth their time.

Luckily for me, (and you) I have to recreate this training regardless because my agency designs courses day in and day out. Therefore, in order to onboard and train new employees, my tutorials can never be out of date.

Because of this, I’m able to go where others won’t…
The nitty-gritty step-by-step, so easy a caveman can do it, tech training.
Meet Megan

My mission is simple… to help entrepreneurs become a richer, happier, sexier version of themselves by giving them the strategy and tools to build a better business model.

I truly believe that our level of success directly correlates to the amount of time we’re able to spend in our zone of genius. When your work is synonymous to your play, your productivity is at an all time high, your level of happiness skyrockets, and profits naturally follow suit.

Hustling will only get you so far. Instead, if you really want to take your business to the next level, you need to build in leverage.

This is why I’m so passionate about online courses. They’ve created an unprecedented opportunity to obtain financial freedom doing what you love and helping others change their lives for the better.

I’ve been fortunate enough to help hundreds of entrepreneurs productize their expertise through my digital agency, online training courses, and live workshops and I’d love to help you as well.
Megan
Introducing
Online
Courses
Academy

A systematic approach to creating flagship online courses with professionally designed page templates that you can upload in a couple of clicks.
I’d be honored to be your coach throughout this course creation journey where we’ll work together to structure your course in a way that delivers results, create your content in a fraction of the time, breeze through the technology, and develop a launch strategy that brings in a flood of sales.
The Roadmap
ONLINE COURSES ACADEMY is broken down into the three phases of the course creation process.
While it’s highly recommended to go through the complete program, you have the option to purchase each phase one or two separately.
The
Program
Phase One
Content Creation
Irresistible Offer / Outline & Structure / Content Creation

The first phase of the course creation process is extracting all those years of wisdom and expertise and transforming it into a high quality course.

When you get this right and do this properly, you’re course will stand out from all the competition and deliver significant results to your customers.

Even if you’ve already created your course content, the strategies and frameworks you’ll learn throughout this program will allow you to take your course to the next level… from good to outstanding.
Module One

Irresistible Offer

Do you ever wish you had a crystal ball to tell you if your course was going to be a success?

Has the fear of investing time, money and energy into creating a course only to find out that you can’t sell it kept you on the sidelines instead of taking action?

How motivated would you be if you knew with complete certainty exactly what your market was begging for you to create?

Most course creators completely bypass this step and it’s the reason why so many courses end up in a digital graveyard along with the precious weeks/months/years and small fortune that was wasted creating it.

I totally understand, it’s a legit fear, but when you do this right you’ll gain the ultimate competitive advantage – confidence, clarity, and momentum. Not to mention the foundation for creating a course that people can’t wait to buy.

By the end of this module, you’ll not only know if your course is a winner, you’ll also know how to position your program so it stands out from all the others and virtually guarantees success.

The work we do here comes full circle because it will be the cornerstone of your launch strategy as well. Every part of the workflow that I’ve designed for you is done with purpose. The intent is to create the highest quality program in the shortest period of time.
In this module, we’ll take a look into the future so you can…

Discover the biggest opportunities in your market and validate your idea before you invest time, money, and energy into it.
Raise your authority status.
Uncover the exact language your potential customers are using and reflect it back to them in your sales copy.
Identify additional content you should include in your course that will make it irresistible.
Turn your competition into a competitive advantage instead of a threat.

Build a content database that becomes priceless and is used to craft your entire launch strategy.

Module Two

Outline & Structure
This module lays the foundation for your entire course. The success of your course is completely dependent upon structuring it the RIGHT way and that’s exactly what I’ll show you how to do in these lessons. In this module, we’ll take a look into the future so you can…

Deep dive into the Result Centered Training Formula: A 7-step framework for how to get everything out of your head and structured in a strategic way that produces results.
What your course absolutely must promise in order to sell
A simple formula to craft the perfect pricing strategy that maximizes your bottom line.

A mindset tweak that will turn overwhelm into creativity and insights
The pro’s and con’s of an evergreen and live course and how to know which one is best for you.
The 4 delivery formats for your course and what format is best for your specific content and audience

Module Three

Content Creation
In this module, we’ll take a look into the future so you can…

Creating your course content in a fraction of the amount of time (without sacrificing quality)
The strategy behind what makes amazing worksheets and step-by-step training on how to design beautiful, professional PDFs.
The key slides you should include in every lesson
A surefire formula that allows you to deliver your content in a smooth, clear and concise way.

Step-by-step training on how to create your slides using Keynote and Powerpoint (plus a slide deck template!)
My favorite strategies for making scripting your videos so much faster (and a lot less painful of a process)
Filming, Editing & Hosting Your Videos – Step-by-step training on how to film, edit and host your videos. Plus how to make them more engaging and professional.
Tech resource guide with the exact equipment I use to create my content.

Phase Two
Membership Site
WordPress / LearnDash / Membership Plugin / Design
This is where the magic happens! In this phase you’re able to bring your course to life and create a product to share with the world through your membership site. Throughout this phase we’ll eliminate the technology nightmares and make it cave-man simple. Seriously… it’s step by step all the way through. We’ll cover how to create your course using LearnDash and Memberium (for Infusionsoft users) or Memberpress (for non-Infusionsoft users). The sections include:
Module 4

Building Your Membership Site
Module 4.1
Setting up WordPress

In this module we’ll get your WordPress website, hosting, domain, and theme all setup!
Module 4.2
Creating your course in LearnDash

In this module we’ll set up your course in LearnDash. LearnDash is the most trusted WordPress LMS plugin that allows you to easily create & sell courses, deliver quizzes, award certificates, manage users, download reports, and so much more!

By using LearnDash you have access to the latest online learning industry trends for creating programs that stand out from all the competition.
Module 4.3
Protecting Your Content with a Membership Plugin

Learn how to use Memberpress or Memberium membership plugins to protect your course content, create as many courses as you want, drip content, and so much more!
Module 4.4
Designing Your Course

During this section, we’ll upload the professionally designed course pages and customize them to match your unique brand. Plus join me for weekly office hours and we can do it together – (nothing could be easier than that!)

You’ll receive 8 professionally designed page templates for your course that can be customized with a few clicks.
Phase Three
Sales Strategy
Rockstar Affiliates / Sales Funnel Campaign / Offer Strategy
Now for the ROI. In this phase we’ll focus on ensuring you see the rewards from all your efforts. By the time you work through the sections within this phase you’ll have a clear rock-solid game-plan for building your audience and moving them through the buyers journey in a specific way that maximizes customer lifetime value.
Module Five

Rockstar affiliates
Even though practically everyone would agree that building an affiliate program is extremely powerful, very few people actually follow through with doing it because they have no idea how to get it all working together.
Therefore, the ones that do have a massive advantage over the competition.

How to meet, connect with and partner with (almost) anyone in the internet mark