Online Coaching Formula – Pat Rigsby

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Would You Like A Complete Blueprint For Launching Your Online Coaching Business?

Dear Fellow Coach, 

As you know, online coaching is booming.

More and more trainers and coaches are adding online coaching as a part of their business and some have enjoyed enough success that their online income actually exceeds what they’re earning offline.

But there’s a problem. 

Two, actually. 

First, because this segment of the industry is growing at a rapid pace, there are plenty of opportunistic ‘experts’ who have started to capitalize on this and marketed ‘high ticket coaching programs’ to trainers like you in an attempt to ride this wave of popularity.

And while they’re probably good at marketing…they gloss over what I believe is the most important part of this opportunity:

Actually being able to coach someone successfully without them coming to your facility.

So it turns into a little pyramid scheme…they teach ‘big ticket sales’, then their students teach ‘big ticket sales’ and so on and so forth…because no one actually ever focuses on coaching the client.

Second, unless you simply are trying to become a professional marketer…

You Must Deliver Great Results To Your Clients…Online

And if you’re wondering why almost no one else talks about that…it means you’re smart.

You know that your offline business success is built on delivering a great experience and incredible results to the clients you coach…

…and if you’re going to coach people online ethically, then it should be built on that same foundation.

Now sure, you can simply build a business that is nothing but Facebook Ads, Boiler Room-like sales calls and deliver some cookie-cutter program and call that “coaching.”

Well, you can for at least a little while longer…until the market starts to better understand what quality online coaching looks like.

Or, you can deliver a coaching experience that is customized, delivers great results and leaves your online clients as happy with your services as your offline clients are. 

But I’ll tell you something most “experts” won’t:

And that’s why I’ve teamed with Mike Robertson to give you the blueprint for success you need to successfully add online coaching to your business.

Here’s What We’re Offering…

My guess is that you already know Mike as one of the best coaches in our industry.

His gym, IFAST, is regularly recognized as one of the 10 Best in the Country.

He’s a leader in our field, both in educating fitness professionals on how to be better at their craft, and by example with the clients he’s working with in his gym on a daily basis.

But what you may not know is that Mike has been delivering online training and coaching online for 11 years.

Over that time, he’s developed systems to deliver a world class service that lives up to the standards of his offline business…which are obviously quite high.

So Mike and I have teamed up to share what we know is PROVEN to work to build a brand and attract clients online…and to delivering a great results and a strong coaching experience to those clients once they’re on board.

Here’s How We’ll Do It. 

We’ll Give You A Complete “Blueprint” For Attracting And Coaching Clients Online.

When you invest in the Online Coaching Formula. You’ll receive two sections…

Section One is Building An Online Coaching Business. 

Section Two is Delivering Online Coaching.

Here’s what you’ll get in Section One…

Module One: The Foundation – Identifying Your Perfect Prospect

From the first Module you’ll immediately see how the Online Coaching Formulais different from anything you’ve ever tried. 

Here’s why: you’re going to clearly identify your perfect client and your perfect prospect. Without this it’s virtually impossible to build a brand that stands out online.

You won’t be forced to compete on price, and you’ll be able to attract the ‘right’ clients online once you identify your Perfect Prospect you have the foundation for everything else. But that’s just the beginning. Because then you’ll use that foundation to move to…

Module Two: Creating Your Online Brand

Next you’ll combine the Perfect Client you want to serve with your own strengths, passions and skills to create your Online Coaching Brand.

See, not 1 in 50 training businesses have a unique brand and way of describing it that actually stands out in the market. That may work offline when people are in their neighbourhood…but it won’t work online.

In Module Two you’ll craft your brand that reflects what you and your online business are truly about…and then you’ll go through the 4 Part Formula for How To Talk About Your Brand so that you have a clear Marketing Message that allows you to market in a way that truly sets you apart.

And this new Marketing Message will be the core of all your future marketing strategies so that your Perfect Prospects will finally know that you are speaking specifically to them with each ad, marketing campaign or tactic that you employ.

Your marketing efforts will almost instantly become far more powerful than what anyone else is doing, because you’ll be connecting with the right prospects with laser focused precision while they just employ the same old ‘one-size-fits-all approach.’ 

Module Three: Building Your Platform

This is where you truly change the game, and one more example of where the Online Coaching Formula is different than anything else you’ve ever tried.

Once you have your own unique brand you’ll use it to build your brand platform so that the Perfect Prospects you want start seeking you out rather than you constantly having to chase new leads. You’ll learn everything you need to know about: 

• Facebook Ads – We’ve enlisted my ‘go to’ Facebook Ad Expert, Scott Rawcliffe, to provide a complete course on effective Facebook marketing…this is a product by itself, but it’s included with the Online Coaching Formula.
• Relationship Marketing – I’ve sent a daily email for over a decade, yielding 8 figures in sales. My clients have sold millions worth of coaching through social media channels ranging from Facebook Live to Twitter. 

My wife’s business has a follow of over 70,000 on Facebook alone and has generated 7 figures in what started out as a side business. All founded on the relationship marketing principles I’ll share with you.

• Positioning – How do you stand out at the BEST option in a noisy, crowded market?

Through Positioning.

I’ll share the most effective strategies on positioning yourself as the #1 option for the clients you want to serve.

Module Four: Optimizing Your Sales Funnel

Now that you’re positioned to attract the Prospects you want, it’s time to optimize the conversion process.

You’ll be attracting the exact type of prospects that you want and in Module Four you’ll optimize how you’re transitioning them from Prospect to Client by utilizing Trust, Influence and Value.

You will adapt my proven Sales Formula to speak directly to the wants and needs of the prospect you’re meeting with to not only make buying easy and natural for them…but also make selling fun for you.

You’ll be able to create both a unique level of trust and a strong desire to work with you because they’ll almost automatically know that you’re the exact solution that they need to get the results that they want.

This is a complete paradigm shift in selling compared to what most trainers experience, with both you and the prospect being on the same page, wanting and expecting the same things instead of feeling like selling is a competition between you and the prospect.

You’re conversion rates will thrive, the willingness of prospects to commit to longer term programs will grow and all while you’re charging what you’re worth.

Then you’ll move to…

Section Two…Delivering Online Coaching.

In the First Module of Section Two, Mike will walk you through Why Online Coaching is a powerful offering for both you and your client.

This isn’t just about freedom or lifestyle.

You can deliver a world class solution for your clients and you can do it without being limited by geography any longer.

So if you want to lock in on the right reasons to integrate Online Coaching into what you do…this Module will spell it out.

In Mike’s Second Module he teaches you the Administration and Organizational components of running a successful Online Coaching Business.

One of the things you’re going to love about integrating Online Coaching into your business is that fact that it’s not complicated to manage…at least if you follow Mike’s simple and effective approach.

Once you’ve mastered the management of your Online Coaching business, the Third Module is all about Intake and Assessment.

If you’re going to deliver a world class program to your clients, you must lay the foundation with a seamless intake process and an assessment that let’s them know that you are giving them a solution that is unique to them and not another one-size-fits-all program.

This Module teaches you how to set the right tone for a long and successful coach / client relationship…and sets the stage for the Fourth Module – how you’ll Effectively Coach Your Clients Online .

For you to attract and retain clients online in a market that is getting more crowded by the day, you’ve got to deliver great coaching.

Mike is recognized throughout our industry as an extraordinary coach and he maintains that elite standard online with all of his clients…and now he’s giving you his blueprint for coaching success.

Now – if you’re worried about getting your Online Coaching program launched…don’t be.

Not only have we simplified everything and only given you what you need instead of overwhelming you, but we’ve also included the collection of tools you need to get started fast.