Persuasion Mastery – Sabri Suby

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From: The Desk of Sabri Suby

South Yarra, Melbourne.

Crisp and sunny.

Dear Service Business Owner,

If the above promise excites you even just a little bit – I urge you to turn off your phone, make yourself a cup of tea, and lock the door because you’re about to read the most exciting opportunity you’ve heard all year.

Let me guess: You’ve been spinning your wheels, playing the sales ‘cat and mouse’ game….

Speaking with prospects who at first sound interested, but then ‘go cold’ and you can’t even get them back on the phone…let alone ‘pull-the-trigger’ and actually buy!

Or maybe some months you CRUSH it, scorching the earth like a sales warlord and it feels like everyone you speak to is a red hot deal and you’re swimming in sales.

But then the next month you feel like you’re crawling across the Sahara, dehydrated and desperately searching for precious water, an oasis, but there’s not a deal in sight…

Or perhaps, you’ve just hit a ‘sales wall’ and have plateaued….and are looking to level-up and get that edge to breakthrough to the next level of true mastery….and the income that follows.

Well, if you would like to consistently close $2,000 – $250,000 sales over phone, without ever having to meet your prospects in person….or without using hype, pressure, or outdated sleazy sales tactics, then this will be the most interesting letter you’ll ever read.

Let me explain.

Hi, my name is Sabri Suby and four short years ago, I started my business from my bedroom with no more than $50 and an old computer my girlfriend had bought me. I hustled and cold called for my first few clients…

Today, my business is ranked as the #1 fastest growing digital agency in Australia and the 35th fastest growing company in the country by The Australian Financial Review.

And since then I’ve been called the “”King of Consulting”” by Foundr magazine (placed next to Richard Branson, Tony Robbins and Arianna Huffington), and have been featured in Forbes, Entrepreneur, Inc Magazine, The Sydney Morning Herald and hundreds of other notable publications.

I’ve been called ‘The world’s #1 Customer Acquisition Expert’.

Why?

Well to start…

I’ve personally sold over $20,000,000 of goods and services over the phone, and have generated me and my clients over….

$400 MILLION IN SALES IN 167 DIFFERENT NICHES

But it wasn’t always this way, you see….

I started my sales career when I was just 16 years old…

I was working out of an old shipping container that had been converted into an office. There were sixteen of us all crammed in and the sound of production inside there was almost deafening!

The job was calling on businesses to buy back their empty ink cartridges, and then selling them back refilled for more money. (Great idea, right!? The owner was making money hand-over-fist!)

Anyhow, back to it….

I was making 600 COLD CALLS PER DAY! Getting abused, hung-up on and yelled at. People were screaming at me, “Fuck off little kid”…..“Go fucking die!”

I was bruised up by the rejection and bloody from the barrage of insults……and if that wasn’t bad enough, I was failing miserably.

I was the worst sales person at the company. The runt of the litter….until I learned….

THE SECRET TO SELLING ALMOST ANYTHING, TO ANYONE….

FROM ANYWHERE!

And since then I’ve sold everything you can imagine….

From telecommunications, satellite TV, mobile payment devices and even legal will writing over the phone.

I’ve worked at companies with sales floors jam-packed with 2,000 people, and other companies with smaller, more involved sales teams.

From multi-billion-dollar corporations to start-ups and everything in between.

And you know what?

After discovering this secret, I was ALWAYS the top salesperson at every company I worked at, for every month I worked there.

I broke long-standing sales records in my first few weeks at multiple companies…

People couldn’t believe it!

They thought it was impossible without me doing something ‘shady’ or illegal.

The quality assurance and compliance teams would go through all my phone calls with a fine-tooth comb, trying to find if I was lying or misleading prospects…

Like forensic detectives piecing together what I did to make such an obscene amount of sales…

My managers began to ask….

“What does Sabri know, that the thousands of other sales people don’t?”

They put me under so much scrutiny that I even started to question myself…

So one day, I sat down and asked myself that very question…

I looked over all my sales stats, call sheets and ran some numbers…

And I calculated I had made over….

1,000,000 SALES CALLS!

And I’ll tell you what I did to close more sales than ANYONE at ANY company I’ve ever worked at…

And how I now train the sales teams at my company to do the same, in a moment…

But first, I need to tell you a scary story.

It’s about a sales professional barely earning $70,000 per year.

Look, if you’re in sales and only earning $70k, you need to either find another career…or find a company who rewards top-producers.

And before you glaze over because you think you’re not in sales – I’ve got news for you…

If you’re in business in any way shape or form, you ARE in sales.

Sales is the lifeblood of your business and as the owner or manager, maximizing sales should be your number one priority.

Without them, your business will die.

Now that’s out of the way, let’s get back to it…

This 70k/year salesperson thinks he just needs to ‘hustle harder’ and ‘grind more’….

However, it seems like no matter how much he ‘dials for dollars’, he still never hits his quota or targets….and his manager is always breathing down his neck…

You know the type of manager, one of those sleazy, ‘coffees-for-closers’ types, an old hack who’s been running sales teams since the 80s.

Our salesman is stressed out, and it’s starting to bubble-over into his personal life…

It all starts with him not being present at the dinner table….or as his eyes glaze over as his wife talks to him….because in the back of his mind – he just can’t stop thinking about what will happen if he doesn’t make any commissions this month.

Then he has an internal panic attack as he asks himself…“What happens if that one big deal I’m counting on to hit quota this month falls through?”

Will he still be able to take his family on the holiday to Bali he promised them? Or upgrade his wife’s old Mazda to the shiny new four-wheel drive he promised her?

He’s working hard, grinding it out on the phone and hustling all day but getting nowhere. Surely it shouldn’t be this hard?

He’s what I call a sales Donkey…

The Donkey says…

• “How are the other guys on my team consistently banking $150k per year?”
• “It’s seems like by sheer ‘luck’ deals just fall in their lap and say ‘yes’ with minimum resistance…”
• Or “the only reason they outsell me is because they get all the best leads…”

Yet I can tell you for certain this is not the case, and there is a reason why, a strategy at play, which makes this all possible.

I know, I’ve used it my entire career…

And I’ve seen others use it too.

It all comes down to these 3 distinct types of salespeople…

SALES DONKEYS, WORK HORSES, AND UNICORNS, OH MY…

You see…As salespeople, we all start out in a metaphoric “pasture”.

The pasture is full of Donkeys, Work Horses, and Unicorns.

Let’s start with the Unicorns.

Unicorns are majestic and muscular.

Unicorns have their ‘sixth sense of selling’ fully honed and dialed in.

They’ve been properly trained by a master salesman, and their preparation is met by an equally strong work ethic. They’re wildly successful and their lifestyle shows…

Donkeys, on the other hand, are worker bees.

There’s nothing wrong with being a Donkey…but there’s nothing special either.

They simply go through the motions, make the calls, read their script and send out proposals.

They clock in. Clock out. And get the job ‘done’ so to speak. But that’s about all you can ask of them.

Donkeys have no real ambition or drive to become great, true masters or to live up to their potential and provide an incredible life for their family.

They live paycheck to paycheck and often times they’re depressed, unmotivated and negative.

And then, there are the Work Horses.

Work Horses are disciplined. They have big, badass goals. They’re passionate. They’re driven. They’re focused.

And by virtue of this relentless combination of attributes, they can become a Unicorn.

They may clock in and clock out now… yet make no mistake about it…

…soon some of them will make the decision to become great and true masters at their craft…they’ll go ‘ALL IN’.

But here’s the catch: the future of a Work Horse can go one of two ways.

They have a great work ethic but they’re stuck in a pattern and get comfortable with what they’re achieving, how much they’re earning and the level of work they need to put in.

They’re ‘coasting’…Their foot is on the accelerator, but far from all the way down.

Or they’re continually comparing themselves with other people (friends, family, co-workers etc).

They tell themselves things like: “I don’t need to work harder, I’m doing great, I already make more than my brother-in-law and he’s a doctor”…

They never commit to becoming a master, or cultivate the fire in their belly, the hunger for wanting more….the desire for greatness.

Or…

They commit to getting the outcome they want and go ‘all in’. They get the help of an expert, master or mentor and listen to the feedback and advice…they follow it to a tee…adjust their strategy and pitch……and they make shit happen!

Before long this workhorse becomes a sales unicorn and with that comes a magical lifestyle, freedom, and income only unicorns enjoy.

So tell me, who are you?

Be brutally honest with yourself even if it hurts to admit the truth…

It’s incredibly important you learn to do this, because you’ll never achieve true mastery and unlock a whole new level of earning capacity, if you can’t first be honest with yourself…..about where you’re at right now and who you want to become.

Look….

IF YOU’RE READING THIS, IT MEANS YOU’RE EITHER…

1. A sales professional that’s frustrated where you’re at, you’re far from a ‘natural’ at sales. And everything you’ve learned about persuasion to date doesn’t sit right with you, as you don’t want to be pushy or aggressive….and you don’t have an extroverted personality. But at the same time you want a step-by-step process you can follow to confidently and effortlessly close deals.
2. A Business owner or sales manager that gets a good amount of leads coming into your business. However, you’re always struggling with ‘lead quality’ and your sales team simply don’t know how to close leads generated online, (which require a completely different approach to leads that come in word-of-mouth and referrals). You’re fed up with being outsold by competitors with inferior products and services and you want to know how to crush them into a fine powder.
3. A sales unicorn and a student of the game, who is constantly upskilling and thirsty for the latest strategies to stay on the bleeding edge. You’re relentlessly focused and you don’t just want to reach your goals. You want to smash through them. You want to destroy your competition by reaching the absolute pinnacle of your craft. You have grit, perseverance and take relentless action towards your goals and will do whatever is necessary to get the life you want.

Now It doesn’t matter which one you are, because all of you understand you can’t achieve all your goals with ‘hustle’ alone.

There just aren’t enough hours in the day. You’d burn out first. My guess? You’re starting to feel the strain already.

You’re spinning your wheels, telling yourself, surely it shouldn’t be this hard? In the back of your mind you feel like something’s missing…and you’re right…Because there is…

THE MISSING PIECE TO THE ‘SALES PUZZLE’ THAT 96% OF BUSINESSES NEVER FIGURE OUT

Let me guess, you probably receive at least one email or phone call EVERY DAY, from someone saying they can get your business on page one of Google…

Flood your business with leads from Facebook Ads….Or 10X the conversion rate of your website.

And that’s because you would have to be blind not to have noticed that the market is now FLOODED!…..With marketing agencies and ‘gurus’ promising to help you generate more leads with digital marketing (Google, Facebook, Instagram, YouTube, etc.)

And look, the good ones can indeed generate you LEADS…And the bad ones, well let’s just say…I know you’ve been burnt by them already, so I need not go into the details of how they’ll simply suck money out of your bank account like water out of the bathtub and leave you with nothing but excuses….

Yet even with these leads, there’s one problem I constantly see businesses are PLAGUED by!

They’re used to dealing with leads that come from word-of-mouth and referrals (i.e. warm leads)…And aren’t used to handling leads from advertising (which are colder)…

So even with all these leads…. you can’t turn those leads into what you really want – which is MORE CUSTOMERS and SALES!

And if you really want to grow your business or sales commissions, this is something you MUST understand how to do, because there are only so many referrals you can get…It’s not a dependable way to grow your business…

It might be ok if you’re happy ‘owning a job’ and not ‘owning a business’. However, if you’re serious about building a cash generating machine that gives you the freedom to live life on your terms…

You must have a proven system for turning leads generated from advertising – i.e. complete strangers – into high-paying clients…And If you don’t, your days are numbered…

You see the statistics are grim! 96% of ALL businesses fail. And the main reason they fail, is from a lack of capital….they don’t know how to ring the cash register enough to keep their doors open.

Or in other words they don’t know how to SELL enough of their goods and services!

And that’s because they rely too heavily on referrals and ‘word-of-mouth’ to grow their business and take whatever fate happens to fall in their lap.

I call this ‘hope and prayer’ marketing.

And that’s why these businesses end up failing…they never truly learn how to generate new customers at will.

You see….

TURNING COMPLETE STRANGERS INTO HIGH-PAYING CLIENTS LIKE CLOCKWORK…

Isn’t something I’ve just learned how to do, it’s something I’ve MASTERED from making over 1,000,000 sales calls and generating $400 million in sales…

Going back to when I first started in sales, where I was the worst salesperson at the company…

My boss had given me one more chance to turns things around before he said he would have to let me go…

So I said screw it!….I threw out everything I had been told about sales….everything I was doing and still failing miserably…And deep down inside I knew wasn’t me…

I couldn’t ever see myself relying on all the over-the-top tactics I was taught.

I felt like a slimy greaseball trying to cheat people, being uncomfortably over-the-top friendly as I ‘smiled and dialed for dollars’, desperately trying to make a sale.

But once I put all that stuff to bed….and put myself in the shoes of my prospects, I had a lightbulb moment. The businesses I was calling on couldn’t give two shits about me, where I was calling from or how great we said we were.

All they cared about was THEMSELVES! And what I could do FOR THEM!…

The last thing they wanted to hear about was my service or the bells and whistles it came with.

So I threw the script I was given in the bin…and asked myself…

If I was this company I was calling on, what would I want to hear?

And the number one thing was…

How does taking this call get me one-step closer to where I’m trying to go and what I’m trying to achieve!

I started calling on businesses with a blinding focus on helping THEM. Sometimes I’d even forget to mention the name of the company I was calling from….

I’d simply call up and get straight to the problem THEY were experiencing which I wanted to SOLVE FOR THEM! And introduce myself afterwards.

When I called I’d say something like…

“Hey Sandy, you know those empty ink cartridges you have sitting next to the copier? Yeah, those big plastic ones you usually throw in the bin….I want to PAY YOU FOR THEM, and I’ll even organise to send a courier over to pick them up free of charge!….Yes, I’m being for real…This isn’t some sort of stupid joke…..You’ll be able to walk into your boss’ office with a big smile on your face and hand him a couple of $50 notes and tell him you’ve MADE him some money….Now Sandy, all I need you to do is walk over there and let me know the model of the printer and I’ll handle the rest…And no I don’t mind holding…”

AND BOOM! JUST LIKE THAT…..

“”OVERNIGHT, MY SALES QUADRUPLED… AND I LITERALLY BECAME THE TOP SALESPERSON AT THE COMPANY INSTANTLY!””

My salary skyrocketed to $1,800 per week at just sixteen years of age!

My pitch would draw a crowd around my desk…Everyone wanted to know what I was saying to prospects to create such a buying frenzy…

The whole company was talking about me….But this was just the tip of the iceberg….

I figured out if I simply changed my approach and what I said, I could see an exponential difference in the amount of sales I could make….and the amount of money I could earn.

I started reading books on human-psychology, sales and persuasion…

I even studied the greatest speakers of all time… Martin Luther King, Mother Teresa….And believe it or not even Hitler! I went deep, like REALLY DEEP!

But THE biggest breakthrough I had about selling came from the most unsuspecting place of all… DOCTORS! That’s right…

HERE’S HOW TO GET A STRANGLE HOLD OF YOUR ENTIRE MARKET AND DOUBLE YOUR SALES IN THE NEXT

5 WEEKS…

You see….Over the past 17 years, I’ve honed my sales skills, selling pretty much everything you can imagine…to anyone…..in almost every niche!

And I’ve formulated these insights into a universal sales formula (and word-for-word script)…that can be applied to any business selling a service, regardless of the price point or industry.

It’s a complete course and blueprint to closing leads into high-paying customers using the phone (However, you’ll also learn how to adapt it if the sales process is a combination of phone and face-to-face meetings).

My Word-For-Word 8 Figure ‘Samurai Sword’ Sales Script

I’ll even be handing you my highly coveted 8 Figure ‘Samurai Sword’ Sales Script for you to plug right into you business to explode sales!

In addition to this, you’ll discover a proven step-by-step sales process to close up to 80% of prospects over the phone.

And it doesn’t matter if you’re selling something for $2,000, or all the way up to $250,000+ per year services….It just works!

Take what you learn and convert JUST ONE extra deal and you’ll more than make your investment back. Use all of them and I’m confident you’ll double your sales. Because the fact is, these strategies work. And they work FAST!

YOUR SALES APPROACH MUST EVOLVE OR YOU’LL BE EATEN ALIVE BY THE FIERCE SEA OF COMPETITION ARRIVING AT YOUR DOORSTEP…

The way we buy goods and services is changing rapidly…

Companies like Uber, AirBnB and Amazon are transforming the way people buy things… They’re changing customer expectations… And this isn’t just in the way we buy goods online, book travel accommodation or commute.

The digital disruption we’re seeing goes way beyond that. And no market is sheltered from it….

Now you can bury your head in the sand, try to ignore it and keep doing things the way you’ve always done them. But the tides are changing. And the earth is shifting.

And if you try to fight it your business will soon be extinct. Your market share and profits chomped away like a swarm of locusts, unless you adapt and evolve.

People want speed and efficiency.

And the reality is more and more business is now being done online thanks to the internet (yes, even if you sell a service!).

People are online, with multiple tabs open in their web browsers, doing research on exactly what you sell.

They’re reading reviews, comparing companies, looking at detailed criteria and arming themselves to the teeth with information.

What does this mean for you?

Well, the majority of this business is being done online and OVER THE PHONE!

And this means you’ll never be in the room with a prospect when the real purchasing decisions get made.

That’s why, you must master the ability to effectively communicate and persuade your prospects without ever meeting them in person.

Arming them with the information and tools to champion your company and sell for you internally when you are not there.

The master sales professional in the 21st century persuasively educates rather than hard-sells.

They ask questions and listen more than ‘pitch’. And they recognize by representing a specific company with a specific set of products and services, they are already suspected of having a self-serving and highly biased point of view!

Because in today’s day and age skepticism is RAMPANT!

And anything you say is suspect…just like paid results in a Google search are suspect. You must work hard to gain trust and offset the natural skepticism.

And I’ve literally done all the work for you.

I’ve spent seventeen long years in the trenches, on the front lines ‘doing the work’.

Collecting battle scars to find out every secret sales technique in existence.

If there was a rumour of a technique, even on the other side of the world, I hunted it down. If there was some hot shot claiming to be a master salesman in some god-forsaken corner of the earth, I found them.

If there was so much as a whisper of a selling secret ANYWHERE, I tested it.

That’s what I’m handing you inside this course – the strategies, tactics, tools and scripts to sell in the new digital economy.

In my years as a sales professional, I’ve studied almost every single book, course, method and video I could find.

But I was never satisfied with what I found, because the truth is…